Category Archives: Social Networking

Some thoughts and how-tos about all kinds of social networking services.

Tips on Retweeting from a Seasoned Twitterer

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Enough is enough already.

I’ve been using Twitter since March 2007. Since then, I’ve tweeted more than 79,000 times, been verified, and accumulated a modest 3000+ followers. I’ve written extensively about Twitter and have even authored video courses for Lynda.com on the topic. So it’s safe to say that I know a little about Twitter.

I don’t follow many accounts. As of today, it’s only 288. I pick accounts to follow based on my interests and what those accounts tweet. Sometimes I’ll add an account and a few weeks later, realize it was a mistake and unfollow it. It’s nothing personal. I just need to focus on the things that matter to me.

Recently, I unfollowed three accounts that were simply retweeting far too many tweets. I realized that their retweets violated a handful of “rules” I’d come up with to manage my own Twitter activity and retweets. This morning, I set them down in a short Twitter thread.

For the record, I pretty much detest Twitter threads — that’s when a twitter user replies to his/her own tweets creating a connected string of them — especially if they’re longer than three or four tweets. So you can imagine how much I hated making one that was seven tweets long. In my opinion, if you can’t say something in 1000 characters, you need a blog. I have a blog so I’m going to lay the contents of my thread down here where it can be easily read and found by others.

Here’s the thread, expanded.

1/7 The Intro

I was trying to be kind with this tweet. I had recently unfollowed someone who would consistently retweet multiple subtweets in a thread, none of which made sense on their own. And the previous week, I’d unfollowed someone who retweeted every single tweet in a lengthy thread, thus repeating the entire thread in my timeline in reverse order. And there were countless other people who seemed to retweet just about everything they saw, no matter where it came from. Enough was enough. I had to speak up.

2/7 Don’t Echo Threads

The other day, someone I followed retweeted the first tweet of a thread I thought might be interesting. I clicked the tweet and read the thread — all 20+ tweets in it. When I was done, I returned to my timeline and continued scrolling up. I saw the second tweet in that thread — which I’d already read. And then the third, and fourth, and fifth. And I’ll be damned if every single tweet in the thread wasn’t retweeted right there in my timeline.

After I’d already read the thread.

Why would someone do that? Don’t they understand the way retweeting works? The way threads work? Maybe not. Hence, this piece of advice: Don’t retweet every single tweet in a thread. Just retweet the first one or the one or two that resonate with you.

Sheesh.

3/7 Don’t Retweet without Context

The other day, I unfollowed someone who retweeted about a dozen subtweets with absolutely no indication of what they were all about.

Imagine this: You read a tweet, then click it to read some of its responses. As often happens, the responses branch off into various threads, some going off into weird and fun tangents. One of these subtweets strikes you as funny or interesting, given the context in which you’re reading it. But the tweet itself doesn’t include any hint of the context.

It’s like the punchline of a joke without hearing the joke.

Yes, it’s hilarious. And yes, you want to share it. But think a moment. If someone didn’t read the tweets leading up to it, would they get the joke? If the answer is no, don’t retweet it.

After all, do you walk around reciting joke punchlines without the joke leading up to it?

4/4 Don’t Hijack Tweets

This is a pet peeve of mine, mostly because of my feelings regarding content creation.

Twitter offers two ways to retweet:

  • Retweet without a comment.
  • Retweet with a comment.

When you retweet with a comment, Twitter lets you enter the full text of a tweet and append the tweet you are repeating to it. The tweet normally appears right below it.

Twitter offers this feature so you can add your own thoughts about the tweet to it while retweeting it in a way that preserves it. But what this also does is basically turn that tweet into a new tweet — your tweet — so when people reply, like, or retweet, they are retweeting your tweet. The interaction does not appear on the original tweet.

Hijacked Tweet
How many times have you seen something like this? A one-word comment or finger arrow pointing at a tweet? A “comment” that adds absolutely nothing to the tweet but effectively hijacks it so the retweeter gets all the likes, retweets, and possible new followers? (For the record, I deleted this example right after I made it.)

And, of course, abusers use this to, in effect, hijack popular tweets.

A very good friend of mine did this very often and it upset me to the point where I unfollowed her.

If you’re going to retweet with a comment, make a real comment. Something that adds to the discussion or points out a fallacy or points followers to more information at another source or tags someone you think should see it.

Keep in mind that all tweets that you retweet with a comment are retweeted to everyone who follows you, including people who already follow the original tweeter. So you’re repeating the tweet. What good is that if your comment doesn’t add to the discussion? It’s just more noise.

5/7 Don’t Retweet Unreliable Sources

This is a tough one. As my friend and fellow author Sandee pointed out, how do you know who is reliable and unreliable these days?

I wish there was an easy answer. I know who I believe — well-known and respected media organizations with good journalism staffs and responsible reporting that are neither far right nor far left. So yeah: I’ll believe (and retweet) the New York Times but not Fox News or Mother Jones. Ditto goes for verified Twitter accounts for employees of these organizations.

And yes, people reading this might not agree that the New York Times is a reliable source. Fine. Just don’t expect me to follow you. I certainly don’t expect you to follow me.

Use your brain, folks. Don’t believe everything put in front of you. Always consider the source. Don’t share something just because you wish it was true. Isn’t there enough misinformation out there?

That’s not to say that I won’t retweet something that’s funny, especially satire that’s obviously fake. We all need a laugh now and then. But if it’s something that people [with a brain] might think is true and it obviously isn’t, I won’t retweet it.

6/7 Don’t Ask for Retweets

There’s nothing that reminds me more of everything I hate about Facebook than including “Retweet if you think…” or “Please retweet” in your tweet. I don’t need you to tell me what to retweet. If something is worth retweeting — in my opinion — I will retweet it. If not, I won’t.

You telling me to retweet something makes it far less likely that I’ll retweet it. Why? Because I don’t want to look like a moron who needs instructions on what to share.

And when you retweet something that includes a retweet request, what do you think I think of you?

7/7 Twitter is an Echo Chamber

I follow only 288 accounts because, unlike so many other Twitter users, I try to read the tweets of all of those accounts. I’m not likely to follow the accounts of people who tweet and retweet a lot of content I don’t find interesting. Don’t take it personally. After all, why should you? Who am I?

I’m just someone who has been using Twitter for a long time to meet a particular need. The advice here is the advice likely already heeded by the people I’ll continue to follow.

Who knows? It might help you get — and keep — followers, too.

Bulk-Deleting Facebook Data

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I’ve finally found a solution that works.

Years ago, I decided I wanted less personal data on Facebook. I figured I’d delete posts from past years, so only posts from the past year or so would remain. I’d do this regularly, at least once a year, to get rid of the old stuff. At least that was the plan.

Discovering that there was no built-in bulk delete feature really put a damper on my plans. You see, on Facebook, if you want to delete you posted or “unlike” something you “liked,” you had to make three clicks for each item. Click a menu, click an option, click a confirmation button. The folks at Facebook obviously did that to make removing old content as difficult and tedious as possible so the average person just wouldn’t do it.

Not being “average,” I’d periodically delete about a month’s worth of stuff. But then even I succumbed to the futility of it all. I figured that the best way to minimize stuff on Facebook was to post less there — which is what I do now. (I basically just share links to my blog posts.)

I tried other solutions I’d found via Google. None of them worked reliably.

Until yesterday. I found a Chrome extension called Social Post Book Manager. It looked so promising, I downloaded Chrome just so I could install and try it.

It isn’t sleek or fast, but it is functional. Here’s how it works.

Start by logging in and going to the Activity Log for your account. Use the filter options on the left side of the page to display just the type of thing you want to delete. For example, if you want to unlike everything you’ve liked, click Likes. Facebook displays only the items that meet the criteria you specified in the filter.

Now go up to the URL bar in the Chrome browser. You’ll see a tiny blue and red icon there. Click it to display Social Post Book Manager’s options.

Social Post Book Manager

Set the options as desired. This enables you to filter by year, month, and search word or phrase. If you’re brave, turn off the check box so you don’t review the changes before they’re made. (I’m a coward and left it turned on for the first few times I used it, but it really slows things down.) Then click the appropriate button at the bottom of the box and stand back.

The longer the period you’re working with, the longer it takes to do the job. I first deleted posts that included the word “twittering” from 2007; those were automatically posted by an app that took Twitter content and posted it to Facebook. The search took about 10 minutes. When I clicked the confirm button, it took another 10 minutes for those to be deleted. Deleting all Likes from 2012 took considerably longer. Like hours.

While the extension is running, you basically have to leave it alone. The screen will flash with a dialog box that disappears before you can click anything. Do something else — but not on Facebook. You must keep that page open without changes while the extension works.

When it’s done, the items it found are permanently gone.

Using it for the past few days has taught me that the extension works best when set to slower speeds. When left at the default speed, it often misses many items. So it’s necessary to redo a period over and over to get it all removed. But no matter how long it takes, it’s a lot quicker than manually deleting or unliking content. Best of all, you can set it up to do a long period of time and then leave it while you do other things. I think of it as a multitasking partner.

And the one thing I’ve learned from this experience: I’ve shared and liked way too much crap on Facebook. Seriously. What was I thinking?

Tired of having Facebook share your life and preferences with the world? Give this a try and get some of that data off Facebook.

One Way to Do Twitter Wrong

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Some people don’t get it.

Last night, before going to bed, I took a moment to check Twitter notifications. I found two tweets from someone I didn’t know who had mentioned me without actually tweeting to me.

I’m not going to embed them here because I don’t see any reason to give this idiot any additional attention. But he’s a perfect example of someone trying to use Twitter to move markets — when he only has 49 followers.

Here’s the first one:

Idiot Tweet

He was referring to a blog post I wrote years ago about Groupon. I think he’s trying to say, in his semi-literate way, that if I advertised on Groupon, I could fill otherwise empty seats on my aircraft with Groupon customers. Apparently, he thinks these people will appear just when I need them and be willing to sit around and wait until I do.

Of course, his theory doesn’t apply to my business because I only fly by appointment and I don’t have seats that are not paid for. So why would I be willing to discount flights by 75% — which is basically what Groupon requires* — thus taking a deep loss on every Groupon deal flight? That was the point of my blog post.

He then replied to that post to add this:

Idiot tweet 2

Not very bright? Well, at least I can string a sentence together, buddy.

My response was simple: “Fuck off.” I then responded to the first tweet by thanking him for the link and following it up with a simple “LOL.”

And that’s when I discovered just how dim this guy is.

He responded:

Idiot Tweet 4

Not personal? He said I wasn’t very bright. That isn’t personal? And does he honestly think being a Twitter user with 49 followers gives him any clout? Enough clout to get me to delete a 6-year old blog post with dozens of comments?

I responded “Is there something about “fuck off” that you don’t understand?” (Yes, I know. I can be a real bitch. But if you had any idea of the kind of trolling I’ve dealt with over the past few months on Twitter, you’d understand why I now have zero patience for idiots on Twitter.)

But it was his response to my tweet thanking him for the link that proved how really dim he is:

Idiot Tweet 3

He didn’t realize that by including a link to my blog post, he was actually sharing it in his Twitter stream. Giving it more exposure. Best of all, he’d done it with a #GRPN tag, increasing the exposure beyond his 49 followers. Anyone looking for the #GRPN tag — people actually interested in Groupon — could potentially see it.

And bash him? Why would I want to do that? If I wanted to bash him, I could do it here by simply embedding his tweets without redacting his identity. But I’m not. Instead, I’m ridiculing him while keeping his identity anonymous. Truth is, I feel sorry for him. He’s so amazingly clueless.

So, to sum up, this clown unwittingly shares my blog post about Groupon with a #GRPN stock tag, says I’m not very bright, and then offers to delete his tweet if I delete the post.

I went to his profile to take a look. It was full of Groupon company and stock related tweets. They guy is an investor — that’s clear. For some reason, he thinks he can use Twitter to influence the price of Groupon stock or get more people to sign on for their “deals.” He’s big on tags like #ecommerce, #investing, #socialmediamarketing, #stocktips, and, of course, #groupon. He could be a bot, but even bots aren’t that dumb.

So I blocked him. He’s still probably trying to figure that out.

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* Do the math: Groupon wants a 50% discount “deal” and then keeps 50% of the discounted price. That leaves me with a total of 25% of the original price.