On Becoming a "Power Blogger"

I define a new [to me] phrase.

Yesterday, I was one of four guest panelists on the WordCast podcast. The topic was blog productivity — tips and tricks for blogging more efficiently — and a phrase I’d never heard before came up in the discussion: power blogger.

Let me take a few steps back before I move forward. Although I’ve written extensively about blogging from the blogger point of view and I’ve also co-authored and authored various WordPress training materials (books and videos), I’m not someone who keeps up-to-date with the world of blogging. I don’t know the buzzwords or phrases, I don’t follow the hot trends. I just obtain the tools, use them the way they work for me, and try to publish new blog posts regularly. Along the way, I provide a sprinkling of advice for bloggers in my own blog posts.

So the phrase power blogger was brand new to me.

And meaningless.

When the question, “What advice can you give to people who want to become power bloggers?” came up, I felt a tingling of stage fright. Surely I’d sound like an idiot if I admitted I had no idea what the phrase meant.

Fortunately, another panelist spoke up. I listened carefully to glean meaning from his response. And what I learned was that he — and the others — considered the quantity of blog posts a major component of power blogging. By their definition — at least one post a day — I was a power blogger!

I sure don’t feel like one.

When it was my turn to speak, I proposed my own definition of power blogger. I don’t remember the exact words, but it went something like this:

The number of blog posts a blogger publishes should have nothing to do with whether he’s a power blogger. Instead, it should be the influence the blogger has over his readership and beyond. What’s important is whether a blog post makes a difference in the reader’s life. Does it teach? Make the reader think? Influence his decisions? If a blogger can consistently do any of that, he’s a power blogger.

I recall comparing Twitter — which is, after all, “microblogging” — to blogging. Someone can tweet dozens of times a day, but if there isn’t any value in what he’s tweeting, what good is it? There are plenty of bloggers out there simply rehashing the same material, over and over, without adding anything new to the mix. They might post five or ten times a day. But if it isn’t worth reading, how can you consider them power bloggers?

And I guess that’s the advice I want to share in this post: If you’re serious about blogging, don’t go for quantity. Go for quality.

Make a difference with what you post.

Best Comments for July 2009

Highlighting what other people have to say here.

I thought I’d try something new this month — a blog post that features excellent comments from blog readers. These are comments that really add something to the blog — or set me straight when I needed it.

You see, a blog is made good, in part, by the comments people share for the blog posts. Oddly, many folks tend to skip over the comments when they read a blog’s post. But in some cases, they’re missing out on some of the best content. My ever-popular post, “The Helicopter Job Market,” is a good example. It has over 100 comments that form an excellent discussion among helicopter pilots. Anyone who reads the post but skips the comments is losing out.

Anyway, I thought I’d highlight some of the best comments that have come in over the past month and include links to both the post and the comment. Here goes.

On July 10 and 11, Mark and Crispian Jago commented on my post, “Some Skeptic Resources on the Web.” Both of them provided links to other podcasts I wasn’t aware of, thus expanding my knowledge of these things.

On July 15, Jodene commented on my post, “Indian Eyes,” which included a video of a weird animated indian face atop a building in Wenatchee. She explained what indian was all about:

There used to be a Skookum apple packing shed where the Office Depot is today. The big Indian with the rotating eyes was their mega-mascot and it became a town mascot as well over the years. I know the shed existed into the late 70’s or early 80’s. I believe when the Skookum shed was torn down and replaced w/ the Office Depot a deal must have been made to keep the sign. (Kind of like the Citgo sign in Boston.)

Rene also provided some information about the Skookum apple packing plant.

On July 17, Jonathan commented on my post, “Please Don’t Drag Me Into Your Life.” The post was a rant and it was very cynical and a bit mean. Jonathan gently pointed out that the person I was criticizing may had a perfectly good excuse to be fully participating in Twitter when her mother might be on her deathbed. He took me down a notch, which I deserved, but he did it in a completely inoffensive way. In part:

I guess there’s an off chance her mother was asleep and this woman couldn’t sleep, but was still at the hospital. So to kill some time she’s surfing around the net maybe? I mean, we’ve all surfed aimlessly in the midnight and early hours right?

Maybe she just needed a relief from all the drama and she was using the net as an outlet….

On July 23, Fred B commented on the post, “Alfalfa Field.” His comment shared a wealth of information about alfalfa production and baling, including a direct reply to another commenter’s question. Here’s part of what he had to say:

Alfalfa is a very productive crop (often yielding 3-4 cuttings a season, and is rich in nutrients). The flip side is that it requires a lot of irrigation and removes a lot of nutrients from the soil. In order to give the soil a break, alfalfa is usually rotated every 5-6 years with a different crop (wheat, red clover, corn, various grasses, etc.), hence the observed switch from wheat to alfalfa. I imagine the owner will stick with the perennial alfalfa crop for a few years now before switching back to wheat….

These aren’t the only comments for this month. There were quite a few more. My post, “Fraud Alert: East Coast Mobile Style” continues to get many hits and comments every week. It’s interesting to read the experiences of the victims and how their credit card companies are (or aren’t) helping them.

I urge regular (and new) readers here to participate by posting comments on posts whenever they have something to add. I’m one person and I don’t know everything. It’s great to get additional information, feedback, and input from readers.

In addition, if you’re really interested in a topic, you can use the check box under your comment to subscribe to future comments. This doesn’t add you to any list I use for anything. It’s all handled internally by a WordPress plugin. There’s no spam. The only time you’ll get e-mail is when there’s a new comment. It’s easy to turn off, too; there are instructions in the e-mail you receive.

In the meantime, if you have any comments about this new feature here, please use the Comment link or form to let me know.

And thanks for helping me make my blog more interesting than I could make it on my own.

The Blog Posts I Wanted to Write this Week…

…but couldn’t because I’m writing something I’m getting paid to write.

If I had to choose between writing blog posts and writing 400+ page books about using computers, I’d take the blog posts any day. They’re shorter — I can knock one off in an hour or less — so I get immediate gratification. They’re also about a wide range of topics I choose to write about, so they can be a lot of fun to write. I can include color photos and other illustrations that don’t require me to set up a computer screen just so and snap a picture. Best of all, I can archive them here in my blog with almost 2,000 others, building a living journal of what’s going on on my life. You don’t know how much I love reading blog posts from the past five years of blogging just to remember what was on my mind back then.

200907212014.jpgBut I’m not blogging much this week. I’m writing something else: a 648-page revision to my Mac OS X Visual QuickStart Guide to cover the features of Snow Leopard.

I’m working my proverbial butt off on this book. 648 pages is a lot of pages. And, as usual, I’m not just writing it but also laying it out, page by page, using InDesign CS4. So I’m sitting in front of my 24″ iMac and my new 13″ MacBook Pro, both of which are set up on the dining table in my camper, typing, mousing, screen-snapping, and Photoshopping my way through the project. I have 4 of the book’s 25 chapters left to churn out — roughly 120 pages. My editors (production and copy) are keeping up with me nicely, so we’re turning around finished chapters at an amazing rate. Even my indexer is hard at work with the first 18 chapters properly numbered and ready to index.

A lot of people think I fly for a living. I don’t. This is what I do for a living. I write books about how to use computers.

Of course, when you do something for a living, that means you get paid to do it. I get advances on the books I write and when they sell a bunch of copies, I get quarterly royalty checks. That’s how I pay my bills and, when my helicopter business isn’t busy enough to pay its bills, my writing work pays its bills, too.

I don’t get paid to blog. And I don’t have blogging deadlines. And my blog will never become a bestseller, featured in the Apple store and on Amazon.com. (Yes, it’s true that the first edition of my Mac OS Visual QuickStart Guide, which covered Mac OS 8, got all the way up to #41 in rank on Amazon.com.) So I set my priorities accordingly and my priorities tell me to get this book off my plate so they’ll send me more money and I can get to work on the two books lined up right behind it.

Yes, you read that right: this is the first of three books I have to revise this summer. The other two, which I’m not at liberty to discuss right now, are also more than 400 pages. Each.

But I thought I’d take a moment to list the blog posts I didn’t write this week:

  • Where I was when Neil Armstrong stepped foot on the moon. I was almost eight years old and my mother kept me and my six-year-old sister up to watch the activities on television. It was late and I was tired. It was boring. But my mother said that we were watching history. All I can remember is wondering what was taking so long for them to come out and why there was so much beeping in the sound.
  • Miscellaneous Political Things. I’m thinking about Sarah Palin, who isn’t a quitter or a dead fish, but gave up mid-term, likely to pursue book and television deals while she’s still hot. I pray she doesn’t try running for president. I’d hate to get a real count of the number of Americans stupid enough to vote for someone who doesn’t know Africa is a continent and thinks living in a state between Canada and Russia gives her foreign policy experience. I’m thinking of Mark Sanford, the South Carolina governor who disappeared off the face of the earth for 5 days without telling anyone where he was going, leaving his state unmanaged so he could pursue an extra-marital affair. I’m thinking of that same guy giving Clinton grief for being serviced by an intern in his office, insisting Clinton resign and now not resigning himself. I’m wondering whether his name will appear beside the word hypocrite in dictionaries or Wikipedia. I’m thinking of the guy who owes him a good dinner (or maybe an all-expense paid trip to Argentina), John Ensign, the Nevada senator who, under threat of blackmail, revealed that he’d had an affair with a member of his staff (no pun intended). A member of a Christian Ministry that calls itself the Promise Keepers, he evidently didn’t think his marriage vows were a promise worth keeping. And I’m thinking of a wise Latina, Sonia Sottomayor, allowing herself to be submitted to the indignity of cross-examination by members of the Republican party trying to make her look hot-headed and unprofessional. They failed because, after all, she is a wise Latina indeed.
  • Blessed by Arizona Highways (Again). My phone started ringing this week with more calls for Flying M Air’s Southwest Circle Helicopter Adventure. Someone had written in a blog comment that I was listed on page 29 of “AZ Magazine.” Turns out, the listing is in Arizona HIghways magazine, the same publication that did a 10-page story on my company’s excursions in the May 2009 issue. This time, I’m listed as the “Best Way to See Arizona in a Week” in the August 2009 issue. While I’m thrilled to be getting the additional press, I’m also a bit worried — I didn’t bring enough marketing material with me to send out the info packets that are being requested daily.
  • My New Old Mechanic. That would be a brief post about how glad I am that my original R44 helicopter mechanic has left the company he worked for to go solo. His boss wouldn’t let him fix my helicopter because of insurance issues and I wound up with a long line of inferior mechanics. Until recently, of course, when I started getting my annual done up here in Washington state. But now I can use my old mechanic for my 100-hour inspections each winter and feel good about the quality of maintenance.
  • Helicopter ArtworkAn Orchard Party with Three Helicopters. That would be an account of the party my friend Jim and I attended near Othello, WA the other day. I was invited by another cherry pilot I’d met on my blog and was meeting her for the first time. Jim came along. We both flew — in two helicopters. We had great Mexican food, met really nice people, and gave 12 lucky raffle winners helicopter rides around the orchards. We were promised artwork from the kids (hopefully like this piece I received last week after giving a grower’s kids a ride) so maybe I’ll blog about it then.
  • The Evolution of Twitter. This would cover my observations of two Twitter accounts I maintain, how I maintain them, and what the results are. I’m pretty sure I’ll write this one sometime this month.
  • On Skeptics. Why I’m a skeptic and how it makes me look at the world. I haven’t thought this one out much yet, so I might still write it. I know it needs to be written.

These are only a few topics I didn’t get a chance to write about. And if you know me, you know I’d write a lot more than I’ve written here. But when I get this book done, I have about a week before I need to start the next one. Maybe I’ll churn out some fresh and interesting content then.

Or maybe I’ll get out of this camper and away from my computer and enjoy the area while I’m here.

Helicopter Videos (and other Content) by Subscription

Making it easier to get the content you want.

One of the problems with this blog — at least as far as blogging experts are concerned — is that it covers too many topics. Blogging “experts” agree that to have a “successful” blog, it should concentrate on just one topic. That will attract people interested in that topic and keep them coming back for more, since it’s just what they want. A while back, I tried this by spinning off all the book support blog posts to a separate blog — Maria’s Guides — and leaving the rest behind here. I changed the name of this blog to An Eclectic Mind to help communicate the fact that there’s a lot of topics covered here. I refuse to spin off each major topic to its own blog — at least right now — because there’s so much overlap in the topics and because I simply can’t be bothered managing more than the 5 or so blogs I’m already dealing with. So this blog covers all kinds of things, from flying to photography to life in a tiny desert town to travel to politics to…well, you get the idea.

Finding Content with Categories and Tags

I’ve made content easier to find by embracing WordPress’s category and tag features. Categories are broad topics, tags are narrower ones. For example, you’ll find Flying as a category, but you’ll find helicopters, airplanes, airports, aviation, helicopter video, etc. as tags. The idea is that if you’re interested in flying but don’t give a hoot about helicopters, you can click the airplanes tag and zip right in to content that discusses airplanes. (Don’t expect much; I’m a helicopter pilot.) You can find all categories listed in the sidebar’s category list and all categories assigned to a post in the post’s footer. You can find the most popular 75 tags in the sidebar’s tag cloud and all tags assigned to a post in the post’s footer. All posts have at least one category; all recent posts have at least one tag.

(You can also use the Search box in the header to find content on the site, but even I don’t have very good luck with that. Too many results. This blog has nearly 2,000 posts and unless you’re looking for a topic with a very unusual word — for example, “cauliflower” — you’ll likely come up with more results than you’ll want to wade through.)

Which brings me to the real topic of this post — getting the content you want delivered right to you.

Using RSS to Subscribe to Categories or Tags

A friend of mine who is always sharing aviation photos and videos by e-mail recently discovered my “nosecam” helicopter videos. I create these by fixing a POV.1 video camera to the nose of my helicopter when I go flying. The resulting video can be tediously boring or extremely interesting or somewhere in between. I take the best videos, process them a bit, and put them on Viddler, a video sharing site. (And no, I really can’t explain why I don’t use YouTube. I should probably rethink this a bit if I want the videos to be seen by more people.) Once online, I usually create a blog post with the video embedded. Those are categorized Flying and tagged helicopter video.

Now WordPress has the incredible ability to generate an RSS feed based on any category or tag. The formula for creating the feed URL is very simple:

  • For a category on this site, https://aneclecticmind.com/category/category-name/feed/rss where category-name is the abbreviated name of the category. You can get the exact category name by looking in the address bar after clicking the category’s link in the sidebar. So the RSS feed for the Flying category would be: https://aneclecticmind.com/category/flying/feed/rss
  • For a tag on this site, https://aneclecticmind.com/tag/tag-name/feed/rss where tag-name is the abbreviated name of the tag. You can get the exact tag name by looking in the address bar after clicking the tag’s link in the sidebar. So the RSS feed for the helicopter video category would be: https://aneclecticmind.com/tag/helicopter-video/feed/rss

Of course, knowing in RSS feed URL is one thing, but using it is another. You’ll want to put this URL in your feed reader. If you don’t have one — or don’t even have a clue what I’m talking about — check out Google Reader. It’s a pretty popular feed reader that starts you off with a complete explanation, with video, about RSS feeds and how it works. Perhaps some of the more knowledgeable folks reading this post will share their favorite readers; I’m not big on feed readers and do all my feed reading from within Apple Mail.

Getting Helicopter Videos by E-Mail

Now back to my aviation video friend.

After looking at a bunch of my videos on Viddler, he e-mailed me and asked me to include him on my mailing list to be notified when new helicopter videos come out. Well, I don’t have a mailing list. I’m not one of those people who sees something cool on the Internet and e-mails it to half the people in my address book. In general, I don’t like to receive e-mails like that, so I certainly don’t like to send them.

But I realized that there were probably a few people who were interested in the videos, had no patience for RSS, and couldn’t be bothered manually checking this site periodically. So I whipped up a Feedburner subscription feed specifically for the helicopter video tag. Folks who want notification of the latest helicopter videos published on this site delivered directly to their e-mail in boxes can subscribe using one of the following methods:

Either way, you’ll be sending your e-mail address to Feedburner. Feedburner will send you a confirmation e-mail to assure that you really want to subscribe and this isn’t an attempt by someone else to add you to the list. You will get that e-mail message almost immediately. You MUST follow the instructions in the confirmation e-mail message to complete the subscription process. If you don’t, the subscription will not start. If you can’t find that e-mail message in your in-box, check your spam filter.

Once the subscription is activated, you’ll get an e-mail message only when there’s a new helicopter video on the site. That could be once a month or it could be three times in a week. I tend to release them in batches.

I use the Feedburner service because it’s good. It does not generate any spam. Your e-mail address is not shared with others. I know this because I also subscribe to several of my own feeds, just to make sure spam isn’t going out with the feed content. It’s also really easy to unsubscribe from; just click the link in the bottom of the e-mail message you get.

Getting All Content by E-Mail

You may have noticed an E-Mail Feed link at the top of the sidebar on this site. That’s for all site content. If you subscribe to site content using that link, you’ll get everything, including the helicopter videos. If you’re only interested in the helicopter videos, unsubscribe from that feed and subscribe to this one instead.

I hope this long story (as usual) gives you the information you need to subscribe to the content that interests you most here.

Always Link to the Source

The author deserves it.

The other day, I read an excellent post by journalist Dan Tynan titled “My Job and welcome to it.” If you are a journalist, blogger, or other type of writer — or have dreams of becoming any of these things — I highly recommend that you read this. It might open up your eyes about how a professional writer works and how the decline in print journalism is affecting them. Many thanks to @estherschindler on Twitter for including this link among the dozens she tweets each day.

In it, he laments about the way his work is echoed on the Web:

And, of course, the blogosphere may pick it up. Kind-hearted conscientious bloggers will write a one paragraph summary and link to the story, citing the source where they found it (though not necessarily the original source). Some will add their own commentary or expertise, though this is pretty rare. Others will lift the story wholesale, but retain my byline and some notion of where they originally found the story. And some evil bloggers will lift the content and claim it as their own, the bastards.

From all of this I get exactly bupkis. Oh, there’s added exposure I suppose. I do always put a link to my own blog (Tynan on Tech) in the bio, and sometimes I see a small traffic spike. But really, the benefit to me personally is next to nil.

I added the emphasis in the first paragraph. It’s the point of this post: that too many bloggers and online content creators are linking back to their sources — but not necessarily the original source.

I see this on Twitter all the time. The Huffington Post, which apparently regurgitates top news and opinion items with a blurb and a quote — sometimes quite lengthy, going beyond what’s considered “fair use” — is frequently linked to from Twitter, Digg, and other sites. The only organization that benefits from this is the one that echoes the content — in this case, The Huffington Post — not the author of the original work or the organization that paid for the work to be written. The result of this is a potential loss of credit and advertising revenue for the true source. People read the meat of the content on the aggregating site, and don’t bother to dig deeper at the source. This not only contributes to the problems we’re having in the world of journalism, but it feeds the “think for me” attitude of so many people who are trying to consume the information that’s out there. After all, why should I read an entire article and form my own opinion when an organization like The Huffington Post can deliver the highlights and opinion for me?

Don’t get me wrong. I’m not bashing The Huffington Post. It does serve a purpose. What I am criticizing, however, is the inability of people to recognize the source of someone’s hard work and to share a link to that source rather than to the regurgitated version on another site.

Oddly enough, another link shared on Twitter soon after the link referenced (and properly linked to) above rammed this point home — at least in my mind. It was a link to an article by Mack Collier titled “Five reasons you have a crappy blog.” I read the article, which I found interesting, and was surprised to find a statement buried at the bottom of it that said:

Mack Collier blogs at The Viral Garden. His original post ran here.

I clicked the link on the word “here” and wound up at Mack’s blog, where the exact same post appeared, but with the title “Five reasons why your company blog sucks.” (I guess the word “sucks” was too outrageous for the other site.)

This worried me. Had the other site, the one my Twitter friend linked to, stolen the content from Mack? I went so far as to fire off an e-mail message to him, apologizing for my snoopiness and asking whether he’d given the other site permission. He wrote back promptly, assuring me that he had.

Whew.

Content theft is a major concern of all writers and bloggers. I’ve seen other sites steal content from newspapers and other bloggers and I’m always aware of when it may be happening again.

My point is this: if you’re going to share a link to content with someone, share a link to the original source. (Yes, “original source” is redundant, but I think redundancy is required here.) The same article — or a good portion of its content — might appear multiple times on the Web. The original author deserves to have his work written where it appeared first. This helps him gauge the popularity of a post or topic. It helps concentrate all comments related to the post in one place. If he’s been paid by the source site to write the content, it helps earn him points with the publisher that’ll get him more work in the future or increase his level of compensation. It could also help with advertising revenues if you click an ad on the site.

And you can bet that when I tweeted the link, I used Mack’s site as the source.