Why Shop Online?

Save money, save time, get what you want.

The best way to explain is with yet another of my long stories. I’ll try to keep it brief.

Our Phoenix condo is a sort of bachelor pad where Mike and our roommate Matt live during the week. I’m also down there on and off at various times of the week. It has five rooms: living room, dining room, kitchen, and two bedrooms. We furnished it simply with a mixture of old and new (mostly Ikea) furniture. We “decorated” it by putting a few enlarged photos on the walls.

It’s passable, but nothing special.

The Blinds

One of the things that always bothered me was the blinds. The apartment has four sliding glass doors that lead out to its two patios. The ones in the living room and master bedroom are triple doors with the middle door that slides. On both doors are off-the-shelf vinyl vertical blinds that don’t fit quite right and look, frankly, like crap.

I’ve been wanting to replace the blinds on these two doors since Mike bought the apartment. This week, I decided to support the local economy by having a local blinds company put them in for us. I used Google Maps to find a company nearby, called, and got an appointment for an in-home consultation today.

The saleswoman arrived on time with her computer and some samples. I was disappointed to learn that the fabric blinds I wanted would be very costly, so I took her advice and went with vinyl blinds. Of course, the colors I wanted weren’t available anymore either, so I had to pick different colors. She measured and did the math. The total was over $1,200, with “free” installation.

For two sets of blinds.

To my credit, I didn’t choke or pass out from sticker shock. Instead, I told her I’d “present” her estimate to my husband.

(Women always have this option if they don’t want to say no immediately. They can pretend their husband has to make the decision and later say that their husband said no.)

BlindsA while later, I got online. I went to SelectBlinds.com, an online seller of all kinds of blinds. I looked at their wide variety of styles and colors. I called their toll-free number and asked a few questions. And then I ordered the fabric blinds I wanted in the colors I wanted. With the 30% off coupon right on their home page, the blinds cost $359 delivered. The only reason it cost that much was because the 108-inch length of the blinds required a $70 shipping surcharge.

I’d saved over $800 by ordering online.

Yes, I know my husband will have to install them. I think he’s up to the task. But even if I did have to hire a handyman, I’m sure it wouldn’t cost $800 to get the blinds installed.

The Photos

Another thing I’ve been wanting to fix up in the condo are the photos. When Mike first bought the place, I bought a bunch of plain black frames with off-white mats at Ikea. I then began filling the frames with enlargements of some of my favorite photos.

Trouble is, the off-white mat looked pretty crappy. It kind of took the steam out of my photo project and, after filling only two frames with 20 x 30 prints, I stopped.

I’d done some research at Aaron Brothers, a local framing shop, and discovered that new mats would cost a small fortune — about three times the price of the prints! I got the same general pricing information at Michaels, another local place that does framing. Suddenly, it seemed that my inexpensive photo framing project would be very costly.

But today, I got online. I went to PictureFrames.com, which can cut mats to any size you like. I had some trouble deciding what color to use — I have absolutely no creative design skills. I knew I wanted all the mats to be the same color, no matter what the print was. I wanted consistency.

I discovered that if I pretended I wanted to order a framed print, I could upload an image, choose a mat, and choose a frame. I could then see how they looked together. Doing this, I decided that a dark gray frame would give me the neutral color I wanted while complementing the photo. (My artist friend, Janet, later confirmed this after I sent he screen shots of the previews.) I was able to preview four photographs with the gray mat/black frame combination.

Preview Frame

Framed PrintOnce I’d decided on a mat color, it was just a matter of entering the measurements for each of the mats I’d need. I ordered a total of eight mats in four different sizes, ranging from outside measurements of only 8 x 11 to 30 x 40.

Before checking out, I poked around the Internet and found a free shipping coupon code for PictureFrames.com. When I applied it, it saved me over $20 in shipping charges. The total cost of the eight mats came to about $100.

Of course, I didn’t have all the prints I wanted, so I also went online to my Zenfolio photo gallery, Flying M Photos, and chose four new prints: two 16×24 and two 8×12. You can see one of them here in the mocked up frame. The total cost of that, with shipping, was under $50.

Zenfolio now offers framing with mats (the mats are new and still very limited); in the future, I’ll likely buy the prints framed and matted to save the bother of doing it myself.

Shopping Done

I expect the prints and mats to arrive within the next week or so. I’ll assemble them and put them up on the walls. With luck, the new blinds will arrive around the same time and Mike will put them up. Together, they’ll give the apartment a more finished look.

I do wish I could have bought these things locally to support the local economy. But should I have spent two or three times what I did — literally hundreds of dollars more? I don’t think so.

What do you think?

Downgrading Video

Swapping a pro quality video monitor for something junky — and being perfectly happy.

Marshall V-R70DP for SaleWhen I bought the Moitek Video Camera Mount for my helicopter from the estate of the late Erik Goldbeck (rest in peace, Erik) back in August, it came with a Marshall V-R70DP 7-inch video monitor. This is a pro video monitor described in the marketing material as follows:

The V-R70DP is the successor to the V-R70P. Significant improvements over the previous model include our completely digital TFT-Megapixel™ high resolution TFT/LCD screen with 1.2 million pixels, V-Mount battery adapter, 4 pin XLR power jack, and optical grade polycarbonate screen protection. All signals are digitized to provide the truest representation of your captured video images. Convenient front panel controls provide fast access to all functions for this model that accepts Two Composite plus One S-Video signal.

Hell, I don’t even know what half that stuff means. All I know is that the monitor is in brand new condition in its own Pelican 1400 case with the static plastic still on the screen. I have all power cables for it. It’s built like a brick out of heavy metal. It absolutely reeks of quality. It should; it retailed for $1,000, although you can find it for as low as $820 online.

Trouble is, I have no real use for it.

Erik used it with the Moitek Mount. He’d attach the video camera on the mount to the monitor and mount the monitor where he could see it from the pilot seat. Then he was able to see whatever the camera guy was seeing and shooting. I’ve had cameraman/director pairs on board my aircraft for video fights where they used a similar setup — maybe even with the same kind of monitor. While I’ll agree it was helpful, I prefer flying with the video guy behind me so we both have the same view.

I toyed with the idea of using this monitor with my GoPro Hero camera. I even tracked down the right adapters to make the two talk to each other. It was a workable solution, but not ideal. Why? Well, the damn monitor needs a power source, so not only would I have to bring a heavy monitor, but I’d have to bring along an even heavier battery. (Erik had a power source for the monitor hard-wired into his helicopter’s electrical system; I’m not interested in that.)

Haier TVI soon realized that a lighter and easier solution would be to simply buy a portable TV with a built-in battery. To that end, I found this ridiculously cheap thing on Amazon.com: Haier HLT71 7-inch handheld LCD TV. Seriously: $50 — how could I not try it?

So I ordered it and expect it to arrive at my doorstep at any minute. And, to fund its purchase — and help get back some of the huge investment I made in that Moitek system — I’ve put the Marshall monitor up for sale on Craig’s List.

So if you know someone who is seriously into videography and would like an external monitor for his camera, please pass along the link to my Craig’s List post. I’m very interested in getting this little item sold.

Is That Deal Really as Good as They Say?

Amazon misstates retail prices to inflate savings.

It’s a twist on my Safeway whine from last week. Stores — including online stores — purposely misstate the retail or regular price of items to make their own prices look better.

Amazon's PriceHere’s proof. I was distracted by a tweet that took me to Amazon.com and was further distracted by a “Lightning Deal” offer for the Garmin nüvi 500 GPS. Here’s the deal as it appeared on Amazon.

Wow! I thought to myself. A $499.99 GPS for only $169.99! That’s a savings of $329 or 66% off retail price!

I’m shopping for a new GPS — something with a bigger screen that still supports topographic maps — and thought this might be an excellent deal for me. So I went to the Garmin Web site to get the full details about this particular model.

Real Retail PriceWhat did I discover on Garmin.com? That the suggested retail price of this GPS is not $499.99, as Amazon advertises. It’s $299.99. That’s $200 less.

Doing some math, I calculated a savings of only $129 or 43% off the real retail price. Admittedly, that’s still pretty good, but it’s a far cry from 66%.

Not Such a DealAnd the deal isn’t so sweet when you look at Amazon’s regular (not “Lightning”) price: $232.38. Now you’re saving only $67 or 22% off retail price, despite the fact that Amazon claims you’re saving $267 or 54%.

My point? Don’t believe retail prices as advertised on reseller Web sites or in stores. Do your homework. Don’t let fantasy savings con you into making a purchase decision before you have all the facts.

MagCloud Offers Free Magazines for iPad Users

Print on demand goes digital for free.

MagCloud Logo

I’ve been using MagCloud for some time now to create marketing material and, for a while, a monthly newsletter about flying around Arizona in a helicopter. It was suggested to me by a reader of my blog and once I saw what it was all about, I ran with it. I’m not the only one. Hundreds of people are releasing monthly or quarterly magazines using MagCloud’s print-on-demand features. Of those, a bunch are also taking advantage of a new feature that makes it possible to automatically publish magazines in an iPad-compatible digital format.

This is a great thing for iPad owners looking for interesting new reading material. There are dozens of beautiful, full-color magazines that you can download for free onto your iPad. All you need is the MagCloud iPad app, which is also free from the iPad App Store.

MagCloud Magazine StoreHere’s how it works.

  1. Download the app and install it on your iPad.
  2. Open the app and use it to visit MacCloud’s Magazine Store.
  3. Browse by topic or search for a specific title.
  4. Tap a magazine you want. It’s downloaded to your iPad.
  5. Repeat steps 3 and 4 as desired to download multiple magazines. They’ll appear in the My Magazines screen.
  6. Landscape ViewTap a downloaded magazine to read it. In portrait mode, it appears as a single page. In landscape mode, it appears as a spread. You can pinch and drag to magnify and scroll.

MagCloud is an excellent print-on-demand publisher for magazine-style publications. I highly recommend it. And if you’re an iPad user, I hope you’ll check out MagCloud’s app and the free magazines you can download.

Be sure to do a search for “helicopter” and take a look at some of mine.

There IS Such a Thing as Too Much Business

When that business is being conducted at a loss.

I’ve been deeply involved in the Groupon debate for the past few days.

Earlier in the summer, I’d bought a Groupon from a Twitter friend and had used it to buy some jewelry at half price. Later, in August, I was approached by a Groupon clone company and got the details on what they really cost a small business. I did some math, realized it would never work for my business, and blogged about it .

Only a week or two later, I heard a story on NPR about Groupon in which a friend of mine with a business similar to mine was interviewed. He seemed to say positive things in the interview. When I called him, he gave more concrete information that didn’t seem too positive. I spent half a day crunching the numbers again and still couldn’t see how Groupon could benefit me.

I put that aside and got on with my life.

Back into the Debate

Yesterday, my attention was captured by a story on Plagiarism Today about a photographer who had been caught apparently passing off professional photographers’ images as hers on her Web site. The whole thing blew up in her face when she offered a 1-hour portrait sitting with print and CD of images for $65 through Groupon. She’d sold over 1,000 of these — far more than any photographer could complete in a year — when someone pointed out that photos on her Web site belonged to other photographers. She attempted to say that her site was hacked, but it was pointed out that the same photos also appeared on her Facebook page. Then her site and Facebook page went down; when her site reappeared it had a collection of crap photos that my mother could have taken with a Kodak 110 camera. (My mother is a horrible photographer.)

If you’re interested in seeing how the situation developed, read the comments from the Groupon thread, which were preserved by Petapixel after Groupon cancelled the offer, refunded the money, and deleted the thread. (A little too late to put out that fire.)

This story was picked up by many other sites, including TechCrunch. Their focus was on the ability of a business to effectively service Groupon customers, Groupon’s apparent failure to properly vet the services it features, and the hardship incurred by at least one Groupon merchant, Posie’s Diner. Since I’ve always thought that the Groupon model could be potentially harmful to a small business merchant using their service to advertise, I went to the Posie’s Diner blog post and read the story. It’s an honest and rather sad account by the restaurant owner who wound up having difficulties meeting payroll expenses while accepting the Groupons she’d sold. Each one had a face value of $13 but she’d received only $3 for each one. That meant she’d have to sell $13,000 of product for only $3,000 in revenue. The blog post explains the other related problems, which are mostly customer related.

Some Commenters Are Jerks

To make it clear, Posie’s Diner does not blame Groupon. She admits she made a mistake and takes full responsibility for it. But that didn’t stop the usual bunch of jerks from making nasty comments on her blog post. This one really pissed me off:

Businesses that complain about too much business should not be in business.

Wow. This guy needs to get a clue. If every sale you make comes at a loss, then even one sale is “too much business.”

That’s the situation I would have faced if I went with the Groupon clone — or Groupon. My margins are so low that I’d lose money on every single sale. I didn’t need that kind of business. No business does.

Is Groupon a Problem?

I admit that I resent the idea of a company making money off my hard work while I lose money on deeply discounted sales. Posie’s might have made a mistake going with Groupon, but it’s a mistake they won’t make again. I just won’t make that mistake at all.

To be fair, I read both good and bad comments all over the Web about Groupon from both merchants and customers. Clearly, there are possibilities for using the service with success. I just can’t figure out what they could be for my business. But there’s also a lot of pain in the Groupon model: the financial hardship of businesses with too many Groupon sales, the difficulty for customers being able to redeem Groupon goods and services due to crowds and overbookings.

Back to the “Photographer”

The idiot “photographer” who unknowingly pulled me back into the Groupon debate is truly a fool. Not only did she commit fraud when attempting to use other photographers’ work as examples of her own to sell her services, but she sold far more Groupons than she could ever expect to accept. If she hadn’t been revealed as a scammer in time to cancel the sale, she likely would have been out of business before long. After all, she was making less than $35 on each hour-long session at a client’s home. Between transportation costs and materials costs, she would have been in the red from day one. Would 1,700 sales at only $35 each have been “too much business” for her? I think so.

Then, when customers starting seeing the dismal quality of her work, would Groupon have refunded their money? And what would they have done when the fraud claims starting coming in and Groupon was called out for not properly vetting the offer?

Or maybe she was a true scammer who never planned to do any Groupon work. Perhaps she planned to just take the money and run.

Clearly, there’s some kind of problem with Groupon that needs attention. I’ll continue to watch from the sidelines. But I certainly won’t be giving Groupon any business in any form.