Blessed by Arizona Highways

A great magazine gives my business a much needed shot in the arm.

Arizona Highways has long been one of my favorite magazines. There’s no other magazine that consistently shows off the beauty of our state with high quality photographs and articles that paint pictures with words. I’m sure that more than a few people have been lured to Arizona by something they saw in the pages of Arizona Highways. And I’m sure plenty of us have remained to make Arizona our home.

Last fall, I had to follow the route of Flying M Air’s Southwest Circle Helicopter Adventure. I’d hired a video production company to make a promotional video about my company and wanted footage from every location we visited, from Phoenix to Monument Valley. There would be a videographer on board for the entire six-day trip and another following in a truck with equipment they expected to need at each location. Since I had a spare seat on the helicopter, I decided to offer it to two different high quality travel publications. The idea was to put a photographer or writer on board and maybe build a relationship with that publication to trade flight time with advertising.

At least that was the idea.

The Arizona Highways editor responded quickly. He assigned one of the magazine’s writers, Keridwen Cornelius, to accompany us and write up a story about the excursion. If everything worked out well and they could use what she wrote, they’d send a photographer out to get pictures later.

Arizona HighwaysI was thrilled, but didn’t really expect much. I certainly didn’t expect the 10 pages about my Southwest Circle Helicopter Adventure that appeared in the May 2009 issue.

I got my advance copies about two weeks ago. I ate up Keridwen’s words and aerial photographer Adriel Heisey’s photographs. The article is amazing. Keridwen gave readers a look into her mind as she experienced each part of the excursion, from our departure from the Terminal 3 Helipad at Sky Harbor Airport to our winding canyon flight down the Verde River — and everything in between. For the first time ever, I’m able to understand how people who don’t usually fly around Arizona in helicopters see and feel about the magnificent terrain.

(By the way, this is one of the reasons I like to fly people who don’t usually fly. I get to experience a bit of the wonder of it all through their eyes.)

The magazine reached subscribers on Friday, April 10. That’s when my phone started ringing. I’ve been answering questions and sending out printed literature ever since. The Flying M Air Web site has also been busy, with about four times the hits it usually gets. The magazine just hit the newsstands and the Arizona Highways Web site. I formally announced it on Flying M Air’s Web site and began offering a 10% discount for all excursions booked before June 30.

And yesterday I booked an excursion for a couple from Pine, AZ for the last week in this month.

To say that this is a breakthrough for me is an understatement. One of the toughest things about building a small business is getting the word out about your services — especially when your services have a limited market and are relatively costly. My company is the only one in the country offering multi-day excursions by helicopter. But I can spend thousands of dollars on advertising and not be able to reach the right people. After all, ads are ads — we see so many ads, we know how to filter them out. But editorial content is different. And there’s nothing better than seeing a positive report about a product or service written by an objective third party.

I feel extremely fortunate to have my business covered in such a way.

I hope everyone reading this goes out and tracks down a copy of the May 2009 Arizona Highways. I really think you’ll enjoy every single page.

Another Season of Cherry Drying Planned

I finally have a plan for the summer.

Yesterday morning, I received a fax I’d been waiting for. It was from a helicopter services company based in central Washington state, not far from the Columbia River. I’d worked as a subcontractor to a subcontractor for them last year to dry cherries with my helicopter. This year, with the middle man out of the picture, I contacted them directly, offering my helicopter and services.

And then I waited.

Normally, cherry contracts start going out in March. This year, with the economy so questionable, the contracts went out a month late. My buddy, Jim, got his on Friday. When mine didn’t arrive by Saturday, I assumed they had enough pilots. After all, there’s a glut of them without jobs and plenty of flight schools that are finding themselves with plenty of helicopters and CFIs but not enough students. I assumed they’d chosen someone else — likely someone closer to the orchards — instead of me.

But on Monday morning, the fax arrived. It laid out the terms for my minimum 21-day contract. The money offered was the same as last year. If fuel prices stay stable — rather than spiking to new highs as they did last year — I’ll do okay. If it rains a lot — and I have my fingers crossed — I’ll actually bring home a decent amount of money. Maybe even enough to pay off my camper loan.

The Logistics

Although a specific start date wasn’t mentioned, I could start the contract as soon as May 15. It’s more likely, however, that I’ll be starting around June 1, as I did last year. Apparently, the cherry crop is running late again.

I told them I need a week’s notice to get the helicopter into position. Because of the distance involved — I’m about 1,000 miles away — it’s a multiple-step process to get all my playing pieces on the board:

  • Ferry the helicopter from Wickenburg to Seattle’s Boeing Field. I have two empty seats for this flight and am actively seeking one or two people to fill them. You can learn more about it here; I can’t exaggerate what an incredible experience this flight is — especially since I let my passengers choose the route. This flight will take 2 to 4 days, depending on what my passengers have in mind.
  • Drop off the helicopter for its annual inspection. I use the services of Rich Carter, who is probably one of the top 5 Robinson mechanics in the country.
  • Fly via airline back to Phoenix.
  • Prepare my camper and truck.
  • Drive from Wickenburg to my first base of operations in Washington State. If my truck behaves and the weather holds, I can do the 1,200-mile drive in two long days.
  • Set up the camper in a campground or grower field.
  • Take an airliner from Wenatchee, WA to Seattle, WA.
  • Ferry my helicopter from Seattle to my first base of operations.

I figure the absolute quickest I can do all this is five days. I’m hoping I get seven.

Of course, I can do a lot of the preparations this month, so when I return from Seattle, I can just hook up the camper and go. The preparations include giving my camper a total check out, loading it up with the things I’ll need to live and work in it for up to eight weeks, and fixing a few little broken things, like the DC jack in the kitchen area, which I use to power my iPod. I’m also considering the installation of a satellite dish that’ll get me Internet as well as television — although I don’t usually bring a TV with me.

Well, at least I can try to do the preparations. I’m working on a book this month and promised my editor I’d be done by month-end.

The Ferry Flight

San FranciscoThe ferry flight is the part I’m looking forward to most. Last year’s route took us due west across the Arizona and California deserts to the coast at San Luis Obispo. We then flew up the coast all the way to San Francisco, where the marine layer pushed us inland. We overnighted at the north end of Napa Valley, then pushed on to Portland the next day, doing a good portion of that flight over the coast, too. The last day, we made the quick flight to Seattle with a flyby of Mt. St. Helens, which was steaming. I still remember those towering waterfalls from snow melt off the cinder cone. You can read about each day of the flight and see more photos here, here, and here.

It’s pretty important that I get paying passengers on board for this flight, so I’ve cut my usual charter rate down to below my cost in an effort to attract deal seekers who want a once-in-a-lifetime flight experience. That’s my preferred approach.

Plan B is to offer the flight to helicopter pilots who want to build time in an R44. The trouble with this plan is the extra effort involved: I need to get the pilot on my insurance, which means he needs to have a certain minimum number of flight hours in R44s and has to have taken the Robinson factory safety course. The rate I offer these guys is lower than my charter rate, so I’d have to eat more of the ferry cost. And, of course, if someone is paying me for the privilege of flying my aircraft, I have to let him or her fly it. Frankly, I like to fly — even 10 hours worth — and would prefer to fly it myself. So Plan B, while certainly possible, is not my preference.

Plan C is even more distasteful. It means flying up there by myself. The good part of that is that I can do all the flying on whatever route I choose. The bad part is that I won’t get any of my ferry costs covered. And since my ferry costs are significant for a 10-hour flight, I’d rather get them covered than have the pleasure of a solo flight.

Besides, it’s nice to have company.

Settling In

Once all my tools are up there, I can settle in to wherever I’m based. I’ll likely spend 3 weeks at the first base and, with luck, get moved to another base farther north after that. Last year I started on the Columbia River near Quincy (south of Wenatchee), moved north to Pateros and Brewster, and then moved back to the high country around Quincy. Then I was done, having been on call for seven weeks with only two days of flying.

No, last year was not profitable. I just about broke even. But it was nice to get away from Arizona’s heat and do something that wasn’t tourism-related.

My TrailerHow much I “settle in” is questionable. While I had the trailer parked in the same campground spot for almost two full months last year (see photo) and spent 10 days at a motel in Pateros, this year I’m more likely to be moving the camper around. It’s pretty much self-sufficient — with solar panels that should keep the batteries charged on those long, summer days — but I’d like to get a full or partial hookup. I’m not opposed to parking on a grower’s property or even at an airport where the helicopter would be based.

I would like to minimize the number of times I have to move it, though. It takes about an hour to set up or break down camp, due to the nature of the pop-out beds. I don’t mind doing all this work, but if it happens to be a very rainy season, I’m not sure whether I’ll have time to do it. I’ve been told to expect 10-hour flying days if it’s a wet one.

Looking Ahead

I’m looking forward to the trip and the challenges it presents. I had a pretty crappy winter here in Arizona, dealing with a lot of bull that I’ll likely blog about sometime in the future, when it’s all a dim memory. While my company’s inclusion in the May 2009 issue of Arizona Highways magazine is already helping me book excursions for the upcoming fall flying season — and perhaps even one or two excursions before I leave for the summer — it’s not going to help me in the summer months, when I really do hate flying here. You cannot imagine the heat, and escaping the heat to the high country introduces all kinds of problems because of high density altitude. Cherry drying is challenging, tedious, and dangerous work, but it’s a change.

And I thrive on change.

Read More Posts about Cherry Drying:

How to Start Your Own Helicopter Charter Business

A guide for the folks who really want to know.

Lately, I’ve been getting a lot of blog comments and e-mail messages from wannabe helicopter pilots. They’re seeing the reality of the current helicopter job market: too many entry-level pilots, too few jobs, low starting pay, and training that’ll cost them $60,000 to $80,000.

On Job Markets & Flight Schools

They might be reading about this in a post that remains the most popular of all time on this blog: “The Helicopter Job Market.” I wrote this piece just over two years ago, in March 2007 at the height of Silver State’s rise to power as a helicopter flight school. I was tired of seeing young guys (mostly) get conned by promises of $80,000/year jobs that just didn’t exist for newly minted commercial helicopter pilots. I wanted to warn them, but without actively speaking out against Silver State and the companies that had adopted their strategy to turn a quick buck. In all honesty, I didn’t want to get sued. I just wanted readers to consider reality before signing on the dotted line.

We all know what happened to Silver State. It was a Ponzi scheme of sorts that built a massive flight school on the money of tomorrow’s students. When students stopped signing up — due to their inability to get financing or a case of the smarts — and bills came due, Silver State collapsed, leaving many students in debt without their certificates and hundreds of low-time pilots looking for work. It’s a tragedy, not only for the people scrambling to pay the cost of the flight training they may or may not have gotten, but the dumping of so many low-time pilots on the job market made it easy for employers to pick and choose and drop pay rates. The best of the desperate got the entry level jobs they wanted. The others were left out in the cold.

And when the economy began to tank, even the employers cut back. Big seasonal employers at the Grand Canyon and Alaska hired fewer pilots than ever this year and even employers in the Gulf of Mexico began laying off pilots.

The Do-It-Yourself Alternative

Some wannabe pilots think there’s another way to build a flying career, a sort of do-it-yourself method.

Maybe they see from this blog that I didn’t go the usual route — that is, private pilot to commercial pilot to certified flight instructor to get that first 1,000 hours to get an entry level job, etc. Instead, I got my commercial ticket and started my own helicopter charter business. Then I got a bigger helicopter and a Part 135 certificate and, for all appearances, seem to be happily raking in the dough while flying around in my own helicopter.

That’s what they see, anyway.

Lately, they’ve begun commenting on this blog and sending me e-mail, asking for advice. While requests for advice from new or wannabe pilots aren’t anything new, what is new is that the advice they want is about how to start their own helicopter charter companies. Apparently, they believe that since they won’t be able to easily get a job, they will be able to start their own business as a kind of “shortcut” to the career they want.

Here’s My Approach

So I’ve written this blog post to answer these questions from my experience. Here’s my step-by-step approach. If you’re looking for the secret of my success, you might want to print this out for future reference:

  1. Spend $50,000 to learn how to fly helicopters and get a commercial helicopter license.
  2. Spend another $30,000 to $50,000 to build time so you can fly safely under most conditions.
  3. Spend $346,000 or more to buy a helicopter, about $10,000 per year to maintain it, and $12,000 to $32,000 a year to insure it.
  4. Spend 4 to 24 months preparing the paperwork and working with the FAA to apply for a Part 135 certificate. Then take and pass a Part 135 check ride. Then repeat the check ride process every year.
  5. Spend another $10,000 to $30,000 on advertising and marketing.
  6. Take lots of calls from people who can’t understand why you can’t fly them around for the cost of fuel or want you to fly them for free or are trying to get you to donate to their charitable cause. Then get the occasional call that leads to real work for someone who appreciates what you do and understand what it costs.
  7. After ten years and close to a million dollars spent building and maintaining your business, sit back and watch your investment in time and money languish in an economy where few people want to or can spend money on your services.

Get the idea?

At the Big Sandy Shoot
My $346,000 investment, parked at an event in the desert.

There’s an old saying: “The best way to make a million dollars in aviation is to start with two million dollars.

I’m not complaining. It’s nice having a helicopter. It would be even nicer if I could afford to fly it whenever I wanted to.

But the simple reality is that starting a helicopter charter business is a huge money suck. My aviation business spends more money than most pilots earn each year. If I didn’t have another good source of income, I wouldn’t be able to afford having this business at all.

In Conclusion

If you think that starting your own helicopter charter business is a quick and easy, money-saving way to build a career as a helicopter pilot, think again. It’s neither quick nor money-saving.

But sure. It’s easy. Just add time and money.

Back to Basics with my 12″ PowerBook

Who needs a netbook? I got this old clunker.

PowerBookYears ago, I bought a 12″ PowerBook. I was attracted to its small size and great power. Back when it was first released, you may remember, it was considered a tiny marvel. While other people flocked to the 17″ PowerBook, I wanted sheer portability and the 12″ was my dream laptop.

Time marches on. A G4 processor operating with 640 MB of RAM isn’t anyone’s dream machine anymore. Hell, when I tried to install Leopard on it last year, it was so slow I had to rebuild the hard disk with Tiger on it.

And I think that’s when I fell out of love with it.

You see, in the meantime, I’d bought a 15″ MacBook Pro. Not one of the new ones — this one is about two years old now. I’d bought it as a test mule — a computer to run software on while I write about the software. But when I finished my Leopard book in September 2007, I began using the MacBook Pro more and more. And when I couldn’t get Leopard to run on the 12″, I realized that it was silly to use an old laptop when I had a newer one. The 12″ wound up on the shelf.

But this morning I pulled it out and dusted it off and fired it up. I let it update Microsoft Office 2004 and various Apple software. I updated my ecto database to pull in all the blog entries I’d written over the past year. And I started writing this.

The sad part about this PowerBook is that the battery is so toasted that it won’t hold a charge for more than 20 minutes of operations. So as a portable computer for use in coffee shops, etc., it fails miserably. But plug it in and sit at the kitchen table and it does everything it’s supposed to.

I want a netbook. I’m sorely tempted by the Dell Mini 9. A buddy of mine says he can transform it into a Hackintosh for me. But I’m also hoping that Apple comes out with their own netbook. If they price it reasonably — and I’m talking about well under $1,000 — I’ll be the first on line to buy one.

And frankly, I don’t give a damn about the so-called “Apple Tax.” Dan Miller of Macworld.com was right in his article, “The Microsoft Discount.” He could be speaking for me when he says:

But for the benefit of my Windows-using friends, I will say for the record: I don’t use a Mac because it’s cool. I use it because it works better for me. I use it because it doesn’t stink.

I’ve got a hopped-up Windows laptop that’s way faster than this little old PowerBook. But when it came time to do a little blogging this morning, I left it gathering dust on the shelf.

Foraging with Alex the Bird

A down-to-earth video.

So many of my videos are about flying or show off scenes from the air. I thought I’d work on one that was a little closer to earth. This one features my parrot, Alex the Bird, foraging for treats in his cage. I blogged about this particular toy way back in 2006.

The text that follows is the narration you’ll find on the video. The video is at the bottom of this post. This was mostly an experiment to see how I could use the voiceover feature of iMovie ’09. I couldn’t. I wound up recording the narration in Audio Hijack Pro and editing it in Fission, then dragging clips into iMovie. iMovie apparently no longer includes audio editing features. This is unfortunate. I’m trying to figure out why Apple keeps removing features from iMovie as it updates it. (Of course, I can’t complain, given the image stabilization feature is so incredible.)

Anyway, here’s the narration and video. Enjoy.

I’ve put together this little video of Alex foraging for treats. I thought it might be interesting for folks who like birds or are considering buying one. It’s also a video exercise for me, but that’s another story.

In the wild, parrots forage for food. That means they use their claws and beaks to tear apart nuts and berries and pull bark off of trees looking for food. They don’t have their food in ceramic cups like caged parrots do. Foraging is an instinct. It also keeps the birds pretty busy all day so they don’t have time to be bored.

Alex has never lived in the wild, but he still has foraging instincts. And I like to keep him busy so he doesn’t get bored and engage in self-destructive behavior, like feather plucking.

What you see here is a cage-like structure that I bought years ago when I first got Alex. It came with shreddable toys and blocks in it. Alex was only mildly interested in it. But when I replaced those toys with plain old shredded paper surrounding Alex’s favorite treats — edamame or soy bean pods and unsalted cashews — he got very interested. So every few days, I set him up with this hanging toy so he can forage for his favorite foods.

As you watch this video, you might notice a few things.

First, Alex knows the treats are in there and he knows what he needs to do to get at them — pull all the paper out. This looses up the tightly packed cage so he can pull the beans and nuts out and eat them. You’ll see him successfully remove a few beans and nuts in this video. I cut out a lot of the shredding activity. It took Alex about 40 minutes to work through the toy today, and no one is interested in watching him that long.

Also, you’ll see Alex use his feet to steady the swinging toy. Letting the toy swing from the top of the cage makes it tougher for him. Tougher is better. I’ve learned that the goal is to make the foraging task difficult enough that it takes him a long time but not so tough that he gives up.

You may also notice Alex glancing back at the camera. The camera was sitting on a tripod near his cage and he didn’t quite trust it. He keeps looking at it to make sure it’s not sneaking up on him to attack him. Fortunately, he’s more interested in the treats than the camera.

Alex is almost eight years old. He’s expected to live 40 or 50 years. Right now, he’s just finishing up his winter molt, so his feathers don’t look as good as they would in a month or two. He molts every winter and looks pretty ratty for about two to three months.

I hope you enjoyed this visit with Alex. You can stop by my Web site, AnEclecticMind.com, to see more videos from my life.