Copyright for Writers and Bloggers – Part I: Why Copyright is Important

Copyright basics for the Internet age.

Too often the debate over creative control tends to the extremes. At one pole is a vision of total control –€” a world in which every last use of a work is regulated and in which “€œall rights reserved”€ (and then some) is the norm. At the other end is a vision of anarchy –€” a world in which creators enjoy a wide range of freedom but are left vulnerable to exploitation. Balance, compromise, and moderation –€” once the driving forces of a copyright system that valued innovation and protection equally –€” have become endangered species.

Creative Commons is working to revive them. We use private rights to create public goods: creative works set free for certain uses. Like the free software and open-source movements, our ends are cooperative and community-minded, but our means are voluntary and libertarian. We work to offer creators a best-of-both-worlds way to protect their works while encouraging certain uses of them –€” to declare “some rights reserved.”€

This is the text you can find on the History page of the Creative Commons Web site. It explains, in part, why Creative Commons was formed and what it is trying to do.

In this three-article series, I’ll explain what copyright means to me and how I use Creative Commons on my Web site and blog to protect my work.

Copyright Is Important

CopyrightAs a professional freelance writer, I live in the first world: one where every last use of a work is regulated. Sure, I write computer books for a living. But did you know that some of my book contracts lay out the movie rights for my work? Movie rights for a computer how-to book? Are they kidding?

Sadly, they’re not. They really do take into consideration every last possible use of a work — even if that use is not very likely.

Copyright is important not only to me but to my publishers. Each book contract I sign lays down the rules of who owns the work and who has the right to market, promote, and sell it. We work together to come up with a contract that both parties are happy with, then work together to produce and sell the work so we can both make money. In general, this works pretty well. I write, my books appear in stores, and I get paid. My publisher produces my work, puts it in stores, and gets paid. We’re happy.

How Copyright Infringement Hurts Everyone

When things go wrong is when people take our work — because it really is both mine and my publisher’s together — and illegally reproduce it, either by hard-copy or digital means, and share it with others. This reduces the potential paying market for our product. How many copies of a book do you think we could sell if someone else was giving them away for free to anyone who wanted them?

And when copyright infringement like that exists and becomes widespread, books don’t sell well enough to be worthwhile to produce. Publishers don’t make enough money on certain titles, so they publisher fewer books or, worse yet, go out of business and stop publishing books altogether. Writers find it harder and harder to get book contracts, so they don’t write as much — or they stop writing.

The result: there are fewer resources out there for people who want to learn new things with the assistance of a knowledgeable author and a book they can read and refer to over and over.

All because enough people thought that our work should be distributed for free.

This hit home recently when I discovered a Web site that was distributing, free of charge, two of my books in electronic format. But it wasn’t just my books they were distributing. It was over 300 different computer how-to books — some of which were only a few months old — and tutorial DVDs and even software. The site’s slogan was “Because knowledge should be free.”

What they don’t understand is that their actions are taking away the livelihood of professional writers who work hard to write those books. Authors are people who rely on the income from books sold to survive and thrive and care for their families. Every book illegally distributed rather than sold is money from a writer’s pocket.

You’ve heard the phrase “starving writers,” haven’t you? (I never did like the idea, myself.) Think about that the next time you illegally download a pirated eBook or photocopy pages of a library book to share with your friends.

What’s Next

In the next part of this series, I’ll explain how Creative Commons helps writers and bloggers license their Internet work for use by others.

In the meantime, let’s get a discussion going. Got some thoughts about copyright protection and piracy? Use the Comments link or form for this post to share them.

Blog Mistakes? Or Choices?

A closer look at “43 Web Design Mistakes You Should Avoid” from Daily Blog Tips.

Yesterday, while trying desperately to catch up with the feeds I follow, I found “43 Web Design Mistakes You Should Avoid” on Daily Blog Tips. Daniel begins the post with this:

There are several lists of web design mistakes around the Internet. Most of them, however, are the “Most common” or “Top 10” mistakes. Every time I crossed one of those lists I would think to myself: “Come on, there must be more than 10 mistakes…”. Then I decided to write down all the web design mistakes that would come into my head; within half an hour I had over thirty of them listed. Afterwards I did some research around the web and the list grew to 43 points.

His list of “mistakes” are pretty good. They include the usual bunch of design decisions that bloggers (or their template designers) make that could affect the popularity of a blog and/or its ability to generate revenue. But in looking through the list, I realized that I’m guilty of making a bunch of these “mistakes.” And although I understand the reason Daniel thinks they’re “mistakes,” I continue to do them by choice.

My “Mistakes”

While I encourage you to read Daniel’s post and get his point of view on all 43 items he lists, I’m going to take a moment or two to pick out the rules I break and explain why.

1. The user must know what the site is about in seconds.

There’s no better way to start breaking rules than to break the very first one. The majority of people who visit my site for the first time probably don’t know what the site is about within seconds. Why? Because the site is about so many things.

This is a personal choice. I decided about two years ago that I only wanted one blog. Following the rule that a serious blogger should post at least once a day, it would be impossible for me to post every day about five specific topics if I had five separate blogs. So I’ve taken the lazy way out and have just one blog with a lot of categories.

One of the ways I’ve gotten around this (or at least tried to) is by making good use of WordPress’s category feature and even going so far as to make it very easy to subscribe to a specific category feed. So if you only come here to read about blogging, you can just follow that feed (or category).

You do realize why everyone says this is so important, right? They assume that you’re trying hard to make your blog popular, probably so you can monetize it. Although I’d be thrilled if my blog started getting 10,000 hits a day, that’s not what I’m trying to do here. My goal is to journalize my life, share insight about the things I know or find interesting, and educate the readers of my books about things not specifically covered in those books. If those purposes aren’t apparent within seconds to first-time visitors — or even within weeks to repeat visitors! — well, that’s just the way it is. My choice, my decision. But I don’t think it’s a “mistake.”

5. Do not open new browser windows.

Guilty as charged. And I know that many bloggers and Web designers say this — including the usability expert, Jakob Nielsen. That made me think long and hard before I made my decision.

The rule I follow is this:

  • If the link is to another site or page on someone else’s site, I use the _blank attribute to open that URL in a new window — or, better yet, if the browser is set up to use tabs (as mine is), in a new tab.
  • If the link is to another page on my site, I usually skip the attribute so the URL opens in the same window or tab.

Why do I do this? Well, this is the way I like to browse the Web. When I see a link on an interesting site, I want to keep reading the site and check the links later. So I open the links in new tabs and, when I’m finished with the main page, view the links in their tabs — which are already loaded and waiting for me. (Understand that I access the Internet at only 512Kbps (on a good day).) This enables me to browse far more efficiently, without missing things I want to look into — and without dealing with the erratic behavior of the Back button when forms are involved. So I set up my site to work the way I’d like other sites to work.

Think about the branches of a tree. Each time you click an external link on my site, you’re going to a new branch. But the main trunk is still there. You can close the trunk and keep exploring the branch or switch back to the trunk at any time and continue exploring from there.

Well, that’s how I think about it anyway.

15. Do not break the “Back” button.

This is related to the previous item. Evidently, spawning new windows (or tabs) breaks the back button because those new windows (or tabs) don’t have anything to go back to. But I can argue that clicking an external link on my site takes you to another site and there’s no “back” on that other site.

It’s just the way I look at it, I guess.

24. Do not blend advertising inside the content.

I do break this one occasionally, but not very often. It’s usually with links to books or other products on Amazon.com (is that an ad?) or the occasional company-specific ad. I think it’s okay to do this once in a while, but the ad should definitely be related to the post content and there should not be an ad in the middle of every single post on the site.

There are a number of Web sites I stopped following because there were just too many ads — especially annoying, blinking or flashing ones.

33. Make clicked links change color.

Well, the links do change color here, but the change is not very noticeable. I think I need to work on that a bit. The reason I’m not in a big hurry to fix this is that pages change often here so what was at a link yesterday might not be the same content at that link today.

39. Include functional links on your footer.

I put this stuff in my header. I don’t see any reason not to include it in the footer as well — except that it’s pretty obvious in the header.

40. Avoid long pages.

Hey, I have a lot to say!

WordPress can be configured to display a certain number of posts on the Home page and any “archive” pages. An archive page is a category page, a date page, an author page — any page that groups one or more entries by a certain variable. The trouble is, the number of posts that appears on the Home page must be the same number that appears on the archive pages. What should that number be? I settled on 8 after trying all kinds of combinations.

My posts vary greatly in length. Some are very short — only a few sentences or paragraphs. Others are very long — 1500 words or more, with photos. I want the content area of each page to be longer than the sidebar area. But I don’t want the pages to be very long. That’s how I settled on 8.

While I understand the reason for keeping pages short, I also want to avoid the tricks required to pull off this design rule:

  • Write shorter posts. Changing the length of your post to meet a design need is an instance of the tail wagging the dog. Writers, in general, don’t like to do this. It tends to indicate that layout is more important than content. Since writers are providing content, it’s rather insulting to insinuate that what they have to say is less important than the way it appears in a Web browser window (or on a printed page).
  • Use the < --more--> tag. This is a WordPress feature that enables you to break a post into two or more pages. It has its pros and cons, which I plan to discuss in a future post. (The sad truth is, I woke up this morning thinking of the < --more-->. A more normal person would wake up thinking about breakfast or what they were going to do today.) In general, I don’t use it because I think it’s an inconvenience to readers. Why should I give my readers extra work just to keep my pages short?

My Score

So I’ve made 7 out of Daniel’s 43 listed “mistakes.” You should now understand why. Whether you agree or not is something you need to decide.

Have any thoughts about this? Don’t keep them to yourself. Use the Comments link or form to share them with other readers.

Who Really Wrote the Blog Posts You Read?

Copyright infringement is far more prevalent than I thought.

This morning, while going through my weekly routine of checking out who’s been visiting my site, I found myself on another site that featured an article I’d written under another blogger’s byline.

My article, written back in March, can be found here: https://aneclecticmind.com/2007/03/29/how-many-sites-link-to-yours/. It’s a relatively short piece that includes a screenshot. The content thief not only stole every single word of the article, but he also stole the screenshot, which clearly shows my domain name in the Google results. Yet he didn’t even have the courtesy to mention that I’d written the article or link back to my site.

And the article included his byline, as if he’d written it.

I’m sure you can understand my anger at this. As stated in my © page:

The contents of this site are copyright ©1997-2007 by Maria Langer (except where otherwise indicated).

This Web site’s content is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.

I have sent a takedown notice to him via e-mail. I copied the folks at Plagiarism Today, Google AdSense (since he is violating their terms of service), MyBlogLog (which he is a member of), his ISP, and my lawyer.

But this got me wondering: how much of the other content on his site is stolen? And how much of the content on sites we all read is stolen from someone else’s site?

Has your work been stolen and passed off as someone else’s? If so, please use the Comments link or form to tell us about it. Please don’t include the Web URL of the offending party — I don’t think thieves deserve free publicity.

8:30 AM Update: I received an apology from the thief. He claims he didn’t know it was copyrighted. (That still doesn’t explain why he copied it word-for-word and put his byline on it. I wonder if he went through school like that, too.) I sent him links to Plagiarism Today and Creative Commons, hoping to educate him.

RedBubble

Another online community.

RedBubbleI recently discovered RedBubble, an online community for creative people. RedBubble offers members and visitors three things:

  • A community of photographers, artists, and writers. This is a place where you can meet other creative people, view and comment on their work, and get feedback on your own work. For me, seeing the work done by other members has re-energized me, giving me a real desire to get back into photography, which has been one of my hobbies since my college days.
  • A place to sell your artwork. One of RedBubble’s draws is that once you have uploaded artwork to their server, you can make that artwork available for sale in a number of formats, including cards, laminated prints, canvas prints, and framed prints. You can take that idea a step farther (as I did) and use it as a place to get quality prints of your own photos for your own use.
  • A place to buy quality artwork by amateur and professional photographers and artists. Just about all the images online are available for sale as cards and prints. On my first visit, I found about a dozen photos I liked enough to order as cards. But not all artwork online is photos. There are also drawings/paintings and t-shirt designs. So if you’re looking for interesting artwork, I recommend giving RedBubble a try.

The community is small and its members are mature and relatively friendly. (Or the ones that aren’t are keeping to themselves.) That alone is a good reason to get onboard.

Selling Your Own Artwork

Here’s how artwork sales works:

You start by uploading your artwork and providing information about it, including a name, description, and keywords. You want to upload the highest resolution images you have; the higher the resolution, the more formats it can be made available in. For example, if you upload a 5 megapixel photo, it’ll only be available as a card or as a small (approximately 8 x 12) print. There just isn’t enough data for the larger sized formats.

As part of the upload process, you specify a markup percentage. All products have a minimum price, which is how RedBubble covers its costs and makes money. The base prices are reasonable (in my opinion, anyway) with cards starting at $2.50 each and small laminated prints starting at $15 each. The markup percentage is the profit you can make on the sale of one of your images. For example, the default 20% markup will earn you 50¢ on a card and $3 on a small print. If you want to make more money, just up the percentage. But keep in mind that if you make your products too costly, you could price yourself out of the market.

My RedBubble PortfolioOnce you’ve saved all this information, the artwork appears in your portfolio. If you’re lucky, it might also appear in the Gallery of featured work, which is how many people find work to comment on or buy. Members and site visitors can look at your work and buy it. Members can also comment on it. In general, members are very polite and complementary. I think that if they see something they don’t like, they just don’t comment. (Isn’t that refreshing in an online community!)

RedBubble’s shipping rates are incredibly reasonable. For example, I ordered 10 cards last week and the total shipping was only $2.73. Shipping is also reasonable on framed prints, which are notoriously expensive to ship. So the cost of buying artwork can be very reasonable.

As for quality, most users seem happy with what they’ve been ordering. I’m waiting for my cards to arrive. If the quality is good, I’ll take the next step and order a print or two. Since I’m extremely quality conscious, I won’t hesitate to let you know if I think RedBubble doesn’t make the grade.

For Writers

As for the writing side of RedBubble, it’s not as obvious, but it’s there. You can find writing exercises and challenges in the public forums. Each member also has a journal — like a personal, RedBubble blog — to share thoughts and ideas. Some folks are using both features to share poetry and very short stories. I wrote my first haiku in years based on a challenge in the forums. (That’s about the limit of my poetry capabilities these days.)

Give it a Try!

If you’d like to check out my RedBubble portfolio, you can find it at http://www.redbubble.com/people/mlanger. You’ll see some of the photos I’ve shown off here on my site, as well as a few that haven’t found their way online yet. I’d be tickled pink (yes, I did say that) if I got some comments or sold a card or two.

Are you an artist, photographer, or writer? If so, I highly recommend checking out RedBubble. I don’t think it’ll disappoint you.

Who Moved My Blackberry?

by Lucy Kellaway.

While on the plane from Phoenix to Newark the other day, I read Who Moved My Blackberry? by Lucy Kellaway. It was a quick read, primarily because the entire book was written as a series of e-mail messages, most of which were from the main character, Martin Lukes.

It was a great example of the writer’s principle of “show, don’t tell.” By reading Martin’s outgoing messages and a handful of incoming messages he received from others, I got an excellent idea of what Martin was like. He’s full of himself, a chauvinist, not too bright, overweight, a bit lazy, somewhat manipulative, and not very honest to the people around him — or himself. After the first 25 or so pages, was used to the writing style or e-mail as a storytelling device. As amazing as it may seem, the e-mail messages moved a definite story forward, with multiple plot lines. What’s even funnier, however, is that by reading Martin’s answers to e-mail messages he received that weren’t in the book, I knew what other people were thinking about him and got a pretty good idea of what they’d written.

The book is also a look at the corporate culture. Although the book takes place primarily in Martin’s workplace at a multinational corporation, it’s impossible to know what the company does or sells. Martin, a marketing executive, is mostly concerned with corporate branding and public relations. But even though the reader never learns what his company does all over the world, it doesn’t matter. And I think that says a lot for today’s corporations. A lot of the employees are just glorified paper-shufflers that could be working for any company selling any product or service.

The book was very good and I highly recommend it. I left it at my brother’s house for my sister-in-law, who works in Human Resources, to read. I think she’ll be able to identify with what goes on between the lines of all those e-mail messages.

Looking for a fun read? Give Who Moved My Blackberry? a try.