The Trouble with Tech Editors

Not usually the problem.

From about August 10 until just the other day, I was working on a book revision. It’s my third pass at this software manual that’s now distributed in ebook form. I’m not sure if I’m allowed to mention what it’s for, so I won’t. It doesn’t really matter, does it?

This book was unusual in that for the first time, it was the technical editors that gave me headaches. (Usually, it’s heavy-handed copyeditors.) My publisher waited until the last minute to contract me and everyone else who worked on the book and, because of that, they had trouble getting a good technical editor. They wound up with two people who apparently have nothing better to do than hang out in the support forums for the software and quite possibly hang on every word posted there. The first one worked on Chapters 2-14 before going on vacation. The other one worked on the rest of the 23-chapter book.

The problem I had centered around their apparent misunderstanding of what their job was. The first one kept commenting to tell me to add every known technique for performing each task. I’d decided early on to stick to menu commands and shortcut keys whenever possible, but she kept telling me to add this toolbar button or that hidden dialog option. It got on my nerves until we told her to stop. The other thing she did was introduce obscure problems that people in the forums have, apparently expecting the book to cover them all.

The other tech editor also drew upon his forum experience, this time expecting me to include marketing material that would clarify information about the features so forum participants would have less to complain about. The book’s a straight how-to — technically, it’s the software manual — so addressing the issues of a handful of forum whiners (the worse kind) isn’t part of the program. But what really got me mad was that this second editor was apparently unable to follow the instructions as written and kept telling me that things didn’t work. I’d have to go back and follow the instructions to see where I’d screwed up. But every single time, the instructions worked exactly as I’d written them. This was a huge time suck.

To be fair, they each did have a few comments that were actually worth acting on. I made a handful of changes that improved the book. That’s what their job was — to help me improve the book. But they didn’t seem to understand what would make the book better. All they seemed to know was what would make the book longer.

What neither understood is that I had about 15 days to revise a 600-page book. That’s not enough time to rewrite the book. All I had to do was add or change material for new or changed features. There weren’t many changes. The book, which was originally written by the software developer’s staff, had very few tech edit comments in the two previous editions I worked on. So I couldn’t figure out why these two editors kept coming up with comments that no one else had.

It’s the damn forums, I guess.

Technical Support FAIL

Staff that can read, understand, and reply to requests in English would be helpful.

Two weeks ago, I needed to access a restricted area on a Web site operated by a major software vendor with beta software I needed. I’d been given an invitation link that should have gotten me access, but it didn’t work.

After searching the site, I finally found a link I could use to send feedback. Because I’m under nondisclosure for this project, I’ve redacted some of what I sent, but you can get the gist of it here:

I’m supposed to have access to the [redacted software] beta. I got an invitation. I filled out the form and it said the invitation was invalid. My contact is [redacted contact], at [redacted PR firm]. The error code I got when I tried to get a product key following the instructions of my [redacted PR firm] contact was 2f1dc2b1-4e83-4dc5-8c3b-8988079801af. I need access to the software. Can you please help me?

Several days later, I got the following response:

Hi Maria,

The reason you are getting this error is because the [redacted acronym] with which this invitation is associated is no more a valid [redacted acronym] hence to fix this you need to follow following steps:

1. The account for which the [redacted acronym] no longer exists will need to be merged with an existing (valid [redacted acronym]) account ,
OR
2. You need to create a new registered account in [redacted service] with which, we can merge this existing account.

Thank You!

[redacted name]
[redacted company] Team

I had no freaking idea what this meant, so I responded:

This information does NOT help me. I cannot get the software. Can someone PLEASE help me resolve this? It’s been going on for nearly a week and I NEED the software ASAP.

Nearly two weeks have gone by. In the meantime, I was suddenly able to access the software. I no longer had a problem. Yet today, I got the following message:

Hi Maria,

The reason you are getting this error is because the [redacted acronym] with which this invitation is associated is no more a valid [redacted acronym]. Every invitation is associated with users valid [redacted acronym] and in your case there is no [redacted acronym] a/c showing and hence to fix this issue there are 2 steps:

1. You give us a valid registered [redacted acronym] and we will merge it with your account for which the [redacted acronym] no longer exists. OR
2. You need to create a new registered account in [redacted service] with which, we can merge this existing account.

By merging we here means that all the permissions which your original [redacted acronym] had will be transferred to this new [redacted acronym] of yours.

Thank You!

[redacted name]
[redacted company] Team

Look familiar? It should. It’s almost exactly the same message I got two weeks ago. It’s even purportedly from the same person.

One thing is obvious to me. The support system of this major software vendor is broken — possibly because it’s hosted in India where the people sitting at keyboards don’t understand English. They might consider getting some English-as-a-FIRST-language support staff to help their English-speaking customers.

My [Long Overdue] Breakup with GoDaddy.com

I should have listened to the warnings.

In 2005, I began hosting my Web sites, including several WordPress-based sites, on GoDaddy.com. I was just coming off an extremely frustrating experience hosting my sites on my own office-based server, running WebSTAR and then Mac OS X Server. The problem wasn’t the software as much as my unreliable Internet connection and power situation. It was time to get the server out of my office. GoDaddy was the service I chose.

I picked GoDaddy partially because a friend recommended it and partially because it was cheap. My Web hosting needs were unusual. I was hosting multiple sites, but none of them got much traffic. In fact, on a peak day, I’d be lucky to get a total of 5000 hits. GoDaddy had an affordable hosting plan for me. So I went with it.

As time went on, I expanded my use of its services. At one point, I had about 50 domain names registered with them. I hosted about 10 sites, most of which were mine, but a handful of which were for friends needing a free Web site. I had about 10 e-mail addresses, too, and most recently upgraded to IMAP, which finally became available.

Meanwhile, every time I mentioned GoDaddy.com to someone, I heard a barrage of criticism. Women didn’t like the company because the owner is sexist. (No doubt about that; the company obviously spends more on its “banned” Super Bowl ads featuring a hot female NASCAR driver than it does on technical support.) Other people complained about the constant upselling — trying to sell additional products and services that no one really needs. Still others complained about customer service. And others warned me about server outages, non-existent backups, and other basic ISP services that were supposed to be included in my hosting fees but weren’t consistently provided to all customers.

I didn’t have any of these problems, so I just filed those comments in the back of my mind and went about my business. Besides, by 2008 or 2009, I had so much time and effort invested in my Godaddy-based sites and services that it would be a royal pain in the ass to move them.

And then GoDaddy started moving my sites to different servers. It did this periodically throughout my relationship with them, but in 2009, it they did it three or four times. I started to notice performance issues with my blogs. My main blog — the one you’re reading now — took up to one minute to load each page. My Google Rank dropped to the floor and page hits went way down. Performance was affecting my ability to attract and keep readers.

I called GoDaddy technical support in an effort to resolve what was so obviously a problem. I was told that they didn’t support WordPress and they hadn’t done anything to cause the problem. As far as they were concerned, it was up to me to resolve on my own.

That pissed me off.

My recent experience with the blocking of GoDaddy IP address e-mail (including mine) by some wacko with a personal agenda was the final straw. It wasn’t so much that GoDaddy was the target of this questionable “spam-prevention” filtering service. It was the complete lack of support I got from GoDaddy on this issue. They “escalated” it and it never came back down to earth. Repeated calls got me nowhere. Evidently, it was my problem to solve yet again.

The solution: dump GoDaddy.com and get an ISP that cares.

So, for the past two weeks, I’ve been slowly but surely moving my blogs and sites off GoDaddy and onto another ISP. (I chose BlueHost, if anyone is interested. And no, I’m not interested in any other suggestions; it’s a done deal.) I’ve got the main sites moved: this one, Maria’s Guides, wickenburg-az.com, and Flying M Productions. I’ll do Flying M Air today. Then there’s a handful of sites for friends that need moving. I have until October, when my GoDaddy hosting account expires, but I hope to have everything moved long before then.

Yes, it is a royal pain to move them. But it’s worth the effort. I should have done this long ago.

The improvement in performance is mind-boggling. I didn’t think my blog’s pages could load this quickly. (And I’m on a pretty crappy connection as I travel this summer.) I’m also tickled about the ability to modify PHP settings so they work better with ecto, my offline blog composition tool. It nice to have unlimited IMAP e-mail without paying extra for it, too. In fact, I’m saving money at BlueHost. And every time I give them a call, I get prompt, friendly customer service with my question answered or problem resolved before I hang up.

I’m thinking about doing an article for Maria’s Guides about moving a WordPress blog from GoDaddy to BlueHost. If you have any interest in that, keep an eye on the Maria’s Guides site; it should appear within the next week or so.

The best part of this? I’ll never have to listen to that crappy hold music while waiting for GoDaddy’s technical support staff again.