On Internet Petitions, Virtual Marches, and Slacktivism

Want to make a difference? Get off your ass and do something.

Yesterday, I got an e-mail from an acquaintance who was spreading the word about Fair Tax and the Online Tax Revolt. It said, in part:

This email is for everyone who pays federal income tax. This is NOT about politics. High taxes affect EVERYONE. The tax system is broken – Help fix it! I have never sent such a large mass email, but this is so important for America that I hope you will forgive this one, short intrusion into your life.

I am doing these things
1)I am learning about the FairTax (See for yourself: http://www.fairtax.org/ )
2)I am showing my support by joining the April 15th online march to Washington; I can’t make it in person, but I can make it from my computer (See for yourself: www.OnlineTaxRevolt.com )
3)I am telling everyone that I know

I am asking your help. Please, please, please help. Learn about the FairTax, show your support for the online march and spread the word. Every American can help in this way.

In a way, I guess I’m helping him spread the word. But that’s not my purpose here. My purpose is to discuss slacktivism.

What is Slacktivism?

Slacktivism, as defined by Wikipedia, is:

Slacktivism (sometimes slactivism) is a portmanteau formed out of the words slacker and activism. The word is a pejorative term that describes “feel-good” measures, in support of an issue or social cause, that have little or no practical effect other than to make the person doing it feel satisfaction. The acts also tend to require little personal effort from the slacktivist.

I recommend reading the entire entry. It includes examples of what qualifies as slacktivism, just in case you’re not clear on it. It also includes several links to other resources that make good reading, if you’re interested in how words are created and come into our vocabulary.

Internet Petitions and Virtual Marches are Slacktivist Efforts

This isn’t the first time I’ve received an appeal to join an online effort in support or denial of some cause. I usually get petitions — I can’t tell you how many I’ve received over the years. Snopes.com has a great page about Internet petitions that uses the word slacktivism. If you read it, you’ll learn that “signing” something online is a complete waste of time — for you, anyway. What it does do is add your information to a mailing list that the person who started the petition can use for whatever he needs/wants to, which might include spam or selling to spammers.

Read More Here about Slacktivism
I’ve written about slacktivism in the past, but I just didn’t have a name for it. Interested in reading a couple of my classic rants? Try “Support Our Troops” (1/23/05) and “Support Our Troops” (11/25/07). (Honestly, until today I didn’t realize these posts had the same name. They are, however, ranting about different things, both related to the brave men and women we’ve sent to the Middle East.)

Now I’m not saying that all people who start Internet petitions are spammers. I believe that some of these people really do think they’re making a difference. And I’m pretty sure the people who forward the petitions to me via e-mail think they’re making a difference, too.

But the brutal truth is that slacktivism does not get results. What gets results is repeatedly writing to legislators and sending it via snail mail (to start a paper trail), physically attending meetings and marches that get mainstream media attention, and volunteering your time and efforts at events that help spread the word and fire other people up to do the same. These are not slacktivist efforts. They take a real commitment to a cause that goes beyond five minutes of your time. They prove you’re serious and really want to make a difference.

Sending an e-mail message to everyone in your address book imploring them to submit their name, address, and zip code to a Web site to join a virtual march does nothing but make you feel as if you’re doing something — and possibly annoy the people in your address book who know better or don’t share your views.

I’ve Been There — I Know

I was a local activist here in Wickenburg for several years. I went to Town Council and Committee meetings and spoke up. I started petitions and got signatures. I wrote letters to the editor of the local paper and articles on my site about the town, wickenburg-az.com. I attended citizen action group meetings and helped them create materials to spread the word.

On some issues, we really did make a difference. When a developer tried to con the town into handing over our rodeo grounds so they could put a golf course on the land, I was one of about 100 people who attended a Planning and Zoning Meeting and spoke up against it. The developer was unprepared for the onslaught and didn’t have much to say in defense of his plan. Not only did the project stall, but the Town Manager and Town Planner who had considered the plan were subsequently fired. Now a For Sale sign stands at the frontage, offering some other developer the opportunity to build yet another subdivision we don’t need.

Although our petition to stop a housing development at the end of Wickenburg Airport’s runway was rejected on a technicality, we managed to stall the developer long enough so that he missed his window of opportunity. The housing bubble burst and demand for tract housing at the approach end of an airport runway dried up before the infrastructure was completely put in. Yes, he scraped the desert clean in his 40 or so acres of land, leaving an ugly scar on what was once pristine desert. But the project went bankrupt, leaving angry investors behind. I’ve heard the greedy bastard left town. Good riddance. I hope the same fate befalls the sardine-like housing project across the road and its developer.

Neither of these efforts would have succeeded if people like me had just sit on their asses, content to click a few buttons on their computer screens. It took a lot of real work, but in the end, it was worth it.

Don’t Be a Slacktivist!

Feel strongly about something? Isn’t it worth more than three minutes of your time? If so, get off your butt and do something about it. You can make a difference, but only if you really try.

How Some Bloggers Abuse Commenters

And why this ruins things for the rest of us.

This morning, I got a junk e-mail message from a blogger I’d met on Twitter. And I’m pissed off about it.

How I Was Violated and What I Did about It

I followed this guy on Twitter for a short time and wound up on his blog, where I posted a comment. As anyone who comments on blogs knows, an e-mail address is required to comment, so I entered mine, as I’ve been doing without problems (or spam) for the past five or so years.

This blogger, however, was different. He evidently harvests the e-mail addresses from blog comments and uses it to feed his self-promotional e-mail list. The spam e-mail message from him arrived this morning when I collected my e-mail.

To say I was furious is an understatement. In my opinion, this blogger has violated my trust — and likely the trust of all other commenters on his blog. He’s used my e-mail address without my permission in a way that’s unacceptable. He’s a spammer, pure and simple, and should be subject to the same penalties as any other spammer.

(As if anyone’s actually enforcing the new anti-spam laws.)

Here’s the message he sent; I XXXed out the identifying information so I don’t send any customers his way:

Did you enjoy the free video on the 6 ways to make money on the internet?

How would you like to win the entire XXX System absolutely free?

All you have to do is recommend the system to a friend via a twitter to enter.

We will be giving away 20 full XXX system accounts between now and January 20th.

Click here to enter!

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Unsubscribe from future marketing messages from XXX Media Group

Call me an idiot, but I clicked the unsubscribe link. (They say that doing that often just confirms your address and spreads it.) The link sent me to the Bronto Web site, which is evidently the software this jerk uses to send his spam. It supposedly unsubscribed me. But it went a step further — it offered a complaint link. So I clicked that and filled out the form.

I also forwarded the message to spam@uce.gov, which is something I’ll be doing with ALL spam I receive from now on.

Then I went to Twitter and reported the jerk as a spammer there.

Why This Hurts Legitimate Bloggers

I’ve been blogging since October 2003. That’s six years now. My blog has accumulated thousands of comments from readers. All of them entered what looks like legitimate e-mail addresses. Are they? I don’t know. Other than a few notable exceptions when I wanted to network with a specific person — Miraz Jordan, who wound up co-authoring a book with me, comes to mind — I haven’t tried using them.

I don’t spam my commenters. I appreciate their input; they make my blog better. Why would I violate their trust and start spamming them via e-mail? Why would I make them less likely to contribute their comments to my blog?

So you can get an idea of how annoyed I am about this asshole.

Imagine a first-time commenter who happens to comment on this jerk’s blog. He feels good about adding to the conversation and is ready to do it again elsewhere. But then he gets spam from this jerk. He realizes that putting his e-mail address out there on the Internet can get him all kinds of spam. So he doesn’t do it. Maybe he starts putting fake e-mail addresses in his comments — making him impossible to contact if the blogger wants to for a legitimate, non-spam reason. Or maybe he simply stops commenting at all.

All because one jerk is harvesting commenter e-mail for spam purposes.

What You Can Do about It

The best thing anyone can do about spam is to report it to the authorities.

If you receive spam on Twitter, use the Report For Spam link on the user’s profile page. Do it every time you receive Twitter spam.

OnGuard OnlineIf you receive e-mail spam, forward it to spam@uce.gov. You can also visit the FTC’s Spam Site to learn more about how you can reduce the amount of spam you get. And while you’re surfing out on Government sites, visit OnGuard Online for real information about how to protect yourself and your computer from Internet fraud.

But whatever you do, don’t stop commenting on blogs. Most bloggers appreciate your contributions and won’t betray your trust.

PLEASE Report and Block Twitter Spammers

It’s getting completely out of control.

This afternoon, I received @ replies from three different Twitter users who do not follow me, all of which contained spammy content. All three messages were obviously automatically generated based on a key word I’d included in a tweet:

  • Spammer 1 invited me to a “Free Procrastination Seminar” after I used the word procrastination in a tweet.
  • Spammer 2 pointed me and a Twitter friend to a site that sells face masks after I suggested that my friend wear a face mask when cleaning out a dusty hay barn.
  • Spammer 3 pointed me and a Twitter friend to a site that sells MacBook Pro batteries after my friend and I had a Twitter exchange about his MBP battery.

It’s bad enough that everyone and his uncle is trying to use Twitter to promote themselves and their businesses. But now they’ve set up empty Twitter accounts and are using automated tools to send out Tweets that promote their products or services based on key word matches. That means they could be sending out hundreds or thousands of advertising tweets per day, clogging up your Twitter timeline with their crap.

I, for one, am sick of it.

There are two things you can do to help stop Twitter spam:

  • Follow @spam on Twitter. This is a special account monitored by the folks at Twitter. Once you follow @spam, it will follow you back. You can then send direct messages to @spam when you want to report a spammer. For example, you might compose a message like this:

    d spam @spamguy123 is sending me unsolicited advertisements.

    The folks at Twitter investigate legitimate spam complaints. In addition, @spam sends out periodic tweets about using Twitter safely, so you might pick up a few useful tips.

  • Block spammers. If you get followed by a spammer or received an @reply with spammy content, take a moment to block that Twitter user. The folks at Twitter take blocking into consideration when evaluating spam reports and account activity.

You can learn more about reporting Spam to Twitter here.

Please don’t just ignore the spammers. Do something to stop them. Only if we all act can we get a better handle on the situation. The folks at Twitter hate spam even more than we do. It clogs their bandwidth and stretches the resources of their servers. If we help them identify spammers, they’ll help us by suspending their accounts.

Spread the word.

October 16 Update: A new Twitter feature makes it quicker and easier to report spam. Learn more about it here.