CDs vs. Downloads

I couldn’t have said it better myself.

For the past few weeks, I’ve been thinking a lot about the inconvenience of downloading music from iTunes. Yes, you read that right. I said inconvenience.

Sure, it’s great to download music immediately, when I want it, and pay only 99¢ per song. But what’s not so good is the restrictions on music use:

  • I must register every computer I want to play my purchased songs on and I only get 5 of them. That covers my desktop Mac, my PowerBook, my Mac test mule (for writing Mac books and articles), my Windows test mule for writing Windows books and articles), and my husband’s laptop. About a year ago I was faced with a not-so-unique problem: the motherboard on my dual G5 went bad and needed to be replaced — before I could unregister it from iTunes. I lost one of my computer registrations and had to do battle with Apple to get it back.
  • I can’t easily back up my purchased music. I need to go through some kind of procedure that I simply haven’t had time to explore. In fact there seem to be restrictions on how I copy the music, period.
  • Apparently, there is some loss of quality if I burn purchased music to a CD and then rip that music to a computer. I haven’t played around with this enough to have the full story, but I shouldn’t have to spend the time to figure out why my music quality should change. It shouldn’t change.

Fortunately, I have an iPod (or three) so the fact that iPods are the only MP3 players that can play iTunes purchased music isn’t a problem for me. But I understand that it’s a major gripe for other people.

I was going to write a blog entry about all this, but now I don’t have to. I just read a piece that expresses my feelings and frustrations on this matter better than I could. From Alpha Geek: CDs vs. Downloads on Lifehacker:

DRM, the chief source of all this grief, is the love child of Satan and Osama bin Laden. If I could pay 99 cents for an unprotected, unrestricted, 320Kbps MP3, I’d do it in a heartbeat–and it would be all over for CDs. Instead, online music stores treat us like thieving children, locking us into one bit rate, one file format, a limited number of CD burns, and other annoying handcuffs. Apple and Microsoft impose the worst kind of restriction: Songs purchased from iTunes and Zune Marketplace can be played only on iPods and Zunes, respectively.

And later:

Call me old-fashioned, but I’ve rekindled my love affair with CDs. They let me do things, to borrow from Old Blue Eyes, my way. See you in hell, DRM.

Thanks, Rick Broida, for putting my thoughts into words. See you at the CD store.

5 Ways to Make Your Blog Posts More Readable

Learn five easy tricks to help pull readers into your blog posts.

Okay, so you’ve written an article for your blog and you’re all ready to publish it online. You’re confident that the article’s content is well-written. And you’re sure it will appeal to your blog’s regular readers.

But wait! Before you put it out to be read by the world, have you done what you can to make it more readable?

By readable, I mean formatted in such a way that visitors will be drawn into its content and want to read every word. Or have you simply composed 20 paragraphs of good, solid information, formatted as big solid blocks of text?

No matter what blogging tool you use to publish your blog, you should have access to the standard array of formatting features available in HTML. In this article, I’ll explain how and why you should use them.

Break Up Long Paragraphs

What’s less attractive on a Web page than solid blocks of text? Long paragraphs of unbroken text can intimidate readers. They look unapproachable, like a college textbook. (For me, they bring to mind the textbook in my college tax accounting course, which further reminds me of two semesters of boring hell on Mondays, Wednesdays, and Fridays.)

Break up long paragraphs at logical points. This will require some writing skill, since you can’t arbitrarily chop paragraphs up — each one must still communicate a complete thought. But shorter paragraphs are a lot less intimidating than long ones — a point that applies to sentences, too (although I can’t seem to get that one into my thick skull).

And one more thing about this: be sure to use a space between paragraphs (usually with the

tag rather than the
tag, if hand coding is required). On the Web, that’s the standard way to end one paragraph and begin another. Just starting a new line isn’t going to break the paragraph at all — at least not in the eyes of the reader.

Use Headings

Headings cue the reader about the content of paragraphs that follow them. For example, my Use Headings heading here tells you that I’m going to talk about headings in this paragraph and, likely the few that follow up until the next heading. Readers can scan your article’s headings to get a better idea of what the article covers.

Of course, there are two kinds of headings. There’s the kind that actually reflects what’s in the paragraphs they head — that’s what I’m using in this article. And then there’s the kind that doesn’t quite explain what the following paragraphs are about, but are humorous or witty. Both types can work, but for serious content, I recommend the first type.

Headings can also help with search engine optimization (SEO), but not being an SEO expert, I can’t elaborate much about this. I seem to recall reading that h1 and h2 level headings are more effective for SEO than other lower levels. I use h3 because that’s how formatting is set up on my blog and I’m not terribly concerned with SEO. If SEO is very important to you, you might want to look into this claim. Of course, for headings to be effective at all in SEO, they must be coded as headings using

and tags (or other level tags as appropriate) around them. The appearance of text coded as headings will vary depending on settings in your style.css file or other style information for your blog. (And now we’re getting a little more technical than I wanted to get in this article.)

Format Lists as Lists

If any paragraph in your article includes a list of four or more items that are longer than four or more words each, for heaven’s sake, format them as a list!

There’s nothing so boring or potentially confusing as long lists within a paragraph, especially when those lists include explanations, commas, and semicolons. Why worry about proper in-paragraph list formatting when you can simply create a bulleted or numbered list that’s clear and easy to read?

Lists, like headings, are also extremely scannable, making it easy for readers to get an idea of the content they include. They draw the reader in by giving them information in bite-sized chunks. Bold formatting used at the beginning of a list item (see below) can act as a heading, letting the reader know that an explanation or more information about the item follows.

In summary, lists can do the following for you:

  • Break up long blocks of text. Long lists in a paragraph make big, fat, intimidating blocks of text. Isn’t this much nicer?
  • Make one point easy to distinguish from the next. Since you (and your readers) don’t have to worry about how list items are separated (comma or semi-colon?) you don’t have to worry about someone misunderstanding list items.
  • Take advantage of built-in formatting options. I’m not just talking about standard bullets and hanging indents here. As you can see in this list, a blog’s style.css file can include instructions for graphic bullets or other fancy formatting.
  • Give your readers important points quickly. By presenting information in an easily scannable format, your readers can see what a list is about without wasting time. If it’s what they want to learn more about, they’ll dive in and read it.

Apply Other Formatting…but Sparingly!

There are other, more basic formatting features you can apply to text. Want some basic information to stand out? Use bold formatting (as I did in the bulleted list above). Introducing a new word or phrase? Italicize it. Got a quote to share? Here’s what I say:

If it’s longer than a dozen or so words, consider putting quotations between

and

tags. This clearly identifies the text as a quote from another author. (Well, in this case, it’s still words of wisdom from me, but you can quote me if you like.)

Don’t use ALL CAPS. It’s childish and unprofessional and considered by many to be “shouting.” And don’t use underlines. On the Web, underlines indicate hyperlinks and you can confuse your readers.

And don’t use too much formatting. There comes a point when the repeated application of bold and/or italic formatting loses meaning and simply fails to do the intended job.

Insert Illustrations

I’m a firm believer in the old adage: “One picture is worth a thousand words.” Maybe that’s why I’ve been writing Visual QuickStart Guides for Peachpit Press since 1995. Those books are full of screenshots — mine average 3-4 per page — and are excellent tools for teaching readers how to perform tasks with various software.

In regular writing — such as the writing you might do for your blog — images can also help communicate information. Did you write a software how-to piece? Screenshots of the steps would be extremely helpful. Did you write about a recent vacation? Include a few photos to show the scenes you’ve written about. Does your article explain the organization of a company or one of its departments? Include an organizational chart to put things in perspective.

On the Web, images do more than just communicate information. They also add visual appeal. Think about it as you visit sites on the Web. Which pages or blog posts caught your attention more? The ones without images? Or the ones with photos or drawings?

If you don’t have illustrations for your article and you want to include some other kind of graphic element, try text in a box. This effect, which is often used in print publications, can add visual appeal almost as much as an image can.

Let’s face it: people like to look at pictures. By giving them pictures that relate to your article, you can capture their attention and reel them in to read more about what the picture shows.

A word of warning here: Don’t use photos that don’t belong to you — doing so is likely a violation of copyright law. You can probably use company logos — if your use is consistent with the company’s rules governing logo use (normally available on its Web site) and you’re writing about the company. But taking photos off another Web site or scanning them out of a print publication for use on your site could get you in a lot of trouble. It’s stealing, plain and simple, and you could get sued. Use photos, screenshots, and drawings that you’ve taken or that you’ve received permission to use. The rule of thumb here is, if you don’t know whether you have permission to use it, you probably don’t.

Conclusion

As you can see, each of these techniques is relatively easy to implement on your blog. While it isn’t necessary to use all of them in one article (as I’ve attempted to do here), you can mix and match them as you see fit to liven up the layout and appearance of your prose.

The main thing to remember is this: the more interesting you make your text appear at first glance, the more likely you are to get readers to stick around and read what you’ve written.

Oh, and by the way, just about everything in this article also applies to your non-Web writing efforts: reports, articles, white papers, and books. You just won’t need HTML code to get the job done.

New Year's Weight Loss Hacks

Sound advice from Gina at Lifehacker.

I’m not the only one interested in losing weight (again) this year. A poll at Lifehacker indicates that 1/3 of the visitors have the same lose weight/get fit goal.

From New Year’s weight loss hacks on Lifehacker:

Since it’s January 2nd and we’re all sadly munching on our carrot sticks after a week of holiday gluttony, today’s a good time to run down some of the best weight loss tricks we’ve gathered here at Lifehacker. Step into my office – and bring your carrot sticks – for a few tips on how to make your New Year’s pound-shedding a bit easier.

Gina’s tips — which don’t include a specific diet — are easy and can be accomplished by anyone. And if seriously taken all together, there’s no reason why the weight shouldn’t fall right off your body. It’s all a matter of breaking bad habits, eating smart, and getting a bit more exercise.

Only 2% of Web Users Use RSS?

Depressing but not surprising.

A Reuter’s article titled “Untangle the World Wide Web with RSS” by Robert MacMillan explains what RSS is and goes on to discuss why so few people use it:

So, why are so few people using it?

Only 2 percent of online consumers bother, according to Forrester, and more than half of that group is 40 years old or younger.

For starters, the name is deadly for attracting “average” Internet users — people who use the Web and handle e-mail, but quail at inscrutabilities like “service-oriented architecture” and “robust enterprise solutions.”

Then there are the orange buttons you find on Web pages. Clicking one produces a jumble of computer codes. It’s hardly the path to popularity.

I have my own thoughts about this. After all, I’ve only recently developed my own way to use RSS effectively after several false starts with the technology. Here’s what I think (for that it’s worth):

  • Too many feeds have excerpts only, thus requiring you to go to the Web site to read the whole article. I admit that I’m guilty of setting up my feed the same way. (Two reasons: some of my posts are so long that they simply don’t “fit” in a Feedburner feed (which has a limited size) and many of my posts are format-intensive, making them less easy to read/understand in an aggregator window.) I’ve since resolved that issue by using my aggregator as a sort of “index” to new articles, allowing the ones I want to read to load in Firefox in the background while I browse new topics, and reading them when I’m finished browsing. That’s my technique, but it might not work for everyone.
  • Posts aren’t always easy to read in the RSS aggregator window. Much of a site’s formatting is lost — at least in my reader, Endo) and sometimes that formatting helps readability.
  • Not everyone likes to learn how to use new software that might make them more productive. I’m like that. After wasting so much time learning software I wound up not using, I’m very hesitant to learn new software I might not use either. That’s why it took me so long to get an offline blog editor, despite Miraz’s glowing praise about MarsEdit. (I wound up with Ecto; go figure.) And for the record, she was right — how could anyone maintain a WordPress blog without an offline post editor?
  • Some sites have simply too much content. I subscribed to RichardDawkins.net for a full 36 hours before I was overwhelmed with the number of new posts. While I find his area of expertise interesting (atheism), I simply cannot devote that much time to it. This, by the way, is the same reason I don’t subscribe to mailing lists.
  • If you don’t check your RSS aggregator regularly, you can easily be overwhelmed with the number of new articles to review/read. This is what caused my first few false starts. I solved that problem by deleting all of the preprogrammed subscriptions and adding just the ones I found and liked. (Which is why an article I wrote on Monday asked for suggestions.)

And, of course, I agree with the Reuter’s article author that RSS simply isn’t user-friendly enough to attract less experienced computer users. Clicking an RSS link or “orange button” doesn’t subscribe you to anything. It just displays the feed’s source code on the screen. How can that make any newbie comfortable?

But, given time, I think RSS will catch on and attract more users. It has to. With all the content out there, anyone serious about keeping up has to have a good tool to get all the links and summaries in one place. It finally sucked me in.

And, by the way, I now know why I don’t read the news on Reuters.com: they split each article up into so many pages that you spend more time clicking links for the next page than actually reading.

Sunrise & Sunset in iCal

Must-have data — at least for me.

It may sound strange to folks who live in the world of alarm clocks and wrist watches, but my life’s calendar is managed by the sun. I wake early — before sunrise this time of year — and I sometimes can’t do things until after the sun has come up. As a pilot, I also need to know when the sun will rise and set so I can schedule sunrise and sunset flights, night flights, and photo flights, all of which depend on the sun for timing.

Each year, I export the daily sunrise and sunset information from Time Palette, a shareware application that provides various almanac information, into a FileMaker Pro database I created, which turns the exported data into real dates and times. I then export the Sunrise and Sunset info as separate FileMaker Pro files. I import those into iCal Filter, which enables me to export them back out as iCal .ics files. I open those file to import the information into iCal, thus displaying sunrise and sunset times on my iCal calendar.

Although it seems like a lot of work, I only do it once a year and then I’m set for the entire year.

If you’re interested in the .ics files for your location, I could probably be charmed into whipping up the files for you in exchange for one of the items on my Amazon.com wish list. (I really like surprises.) I might even throw in the moonrise/moonset times; I’m working on adding them, too.