Tag Archives: real estate

Four Steps to Get the Most Out of Twitter

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Some tips for taking the “yuk” out.

I first heard about Twitter a few months ago on either the MacBreak Weekly or TWiT (This Week in Tech) podcast. (Both highly recommended, by the way.) I immediately checked it out. At first, I thought it was kind of cool, but then I realized that it was nothing more than a gigantic, worldwide chat room. Everyone talking, few people talking to a specific other person, some people even talking in languages other than English (imagine that!), few people saying anything of interest.

Twitter is a micro blogging tool. If you looked at 100 random blog posts from all over the blogoshere, how many of them do you think you’d like? This is the same. Look at 100 random tweets and you’re likely to find very few that are even worth the time it took to read them.

And they’re only up to 140 character long.

First Impressions

Miraz summed it up in a comment on yesterday’s “Reach Out and Meet Someone” post here:

I’m really interested by your previous post and comments here about Twitter. I’d noticed Twitter and found my first, and strong, reaction was Yuk!

The next time I looked was the other day when I thought I should include it in a book I’m writing for community groups. This time I looked and just felt old.

I see it as a monumental waste of time and a triviality, so I find your comments about feeling more connected to people particularly useful.

I felt exactly the same way. Yet people were talking about it and raving, in many cases. So I figured I was probably missing something and decided to give it a closer look.

You Need to Scrape Away the Bull

The main complaint about Twitter is: who really cares about what all these people are doing? What you had for breakfast isn’t very interesting. What you’re watching on TV isn’t interesting either. And why all the cryptic statements? Are you trying to be cool?

But if you could scrape away all the bull and concentrate on the content that may be of real interest to you, Twitter does have some value. I’ve gotten a glimpse of it. Not enough to convince me that it’s good, but enough to make me think that it might be.

Here’s what I did to reach this point. I recommend these steps to anyone who wants to give Twitter a real try.

Step 1: Create a Twitter Account

I’m not going to explain how to do this. You can go to Twitter and follow the instructions online to do it yourself.

I definitely recommend that you choose an appropriate image for your identity there. Something that gives people an idea of what you’re all about. For a while, mine was the same image I currently use for my Gravatar: my helicopter’s back end with hot air balloons in the background. Pretty but not very real. I’ve since switched it to my standard head shot, which I hope to get redone one of these days. Most Twitter users either use a photo or a cartoon for their images. My advice: don’t use established cartoon characters; one of these days, someone’s going to start suing.

While you’re in your account settings, be sure to create a one-line (they really mean about six-word) bio of yourself. It appears when someone goes to your Twitter page. Set your time zone, enter the full URL for your Web site or blog, and just provide the needed info. If you don’t want to be on the public timeline, there’s a box you can check. I wouldn’t check it unless you’re worried about stalkers or some other crazy thing. After all, there is a slight chance that you might impress someone reading the public timeline (whoever that might be) enough to make a new friend.

Step 2: Download and Install a Tweeting Tool

I cannot over emphasize the importance of this step. Sure, you can keep your Twitter home page open and refresh it once in a while to see what’s new. But there are better ways to get involved with Twitter.

For a while, I used a Dashboard widget to compose and send my tweets. This was convenient; press F12, fill in a form, press Return, and press F12 again to get back to work. This added my tweets to Twitter, but did not display the tweets of my friends.

TwitterificThen I discovered Twitterific. Frankly, I can’t imagine using Twitter without this little application. (Now calm down, folks. You can use the Comments link or form at the bottom of this post to tell me why your favorite Twitter tool is better.) It features a resizable window that captures and displays not only your tweets, but the tweets of all the Twitter users that you follow. There are a variety of notification options with and without sound. And, best of all, there’s a tiny form at the bottom of the window that you can use to enter your own tweets.

Twitterific has just one problem — and it doesn’t affect me at all: it requires Mac OS X 10.4 or later. Yes, it’s a Mac-only application. (I’m relying on the PC folks reading this to use the Comments link or form to tell us what they’re using. Let’s hope they don’t let us down.)

Twitter also works with instant messaging and I’m pretty sure you can use your IM client (iChat, MSN, AOL, etc.) to interact with Twitter. But since this article’s intention isn’t to explain all the different ways you can use Twitter, I’ll let you explore that option on your own.

And Twitter does work with text messaging on a cell phone. But if you enable and regularly use that feature, you really need to get a life.

Step 3: Find People to Follow

You don’t want to monitor the public timeline. Trust me: it’s a waste of time. You want to follow the tweets of a select group of people. People that you select.

There are a few ways you can find people to follow:

  • Ask your friends, family members, and work associates if they have Twitter accounts. If they don’t, use the Invite form on your Twitter account to invite them. Be sure to use the extra note field to explain what this is all about. You might want to point them to an article about Twitter (like this one?) or a favorable review. The people you invite should be people that spend a lot of time in front of a computer connected to the Internet, so tweeting will be easy and convenient for them.
  • Track down the Twitter accounts of famous people you want to follow. Believe it or not, Barack Obama has a Twitter account. (I don’t follow him.) So does Stephen Colbert. (I do follow him.) Now, obviously, these people have better things to do with their time than send tweets out into the blogosphere, so their tweets are likely composed by their staff and have some kind of marketing value. Obama’s is strictly campaign stuff. Colbert’s is a bunch of typical Colbert-style one-liners. These are just examples. I’m sure plenty of celebs have Twitter accounts, if you’re into the celeb thing.
  • Check the blogs you follow. Quite a few bloggers have Twitter accounts. If you like the blogger’s blog, then you might like his tweets. I found a number of interesting people to follow this way.

Make these people your “Friends” — that’s Twitter’s term for the people you follow. Doing that is easy; just go to their Twitter timeline and click an Add link under Actions.

If someone makes you a friend, he’ll be listed under your followers. It’s always nice to add them as friends, too. It might give you insight as to why they added you. And you can always “Leave” them if you decide you don’t like their tweets.

Which brings up the next point. Once in a while, you’ll discover that you really don’t like the tweets of one of your “friends.” (I really feel a need to put that in quotes since the people you follow might not be real friends.) Just go to your Twitter page, view your list of friends. and click a Leave link under his name/icon. I did this just the other day when I decided that one of my “friends” was getting a bit too political for my taste. (No, I don’t want to sign your online petition, thank you.) Click of a link and I don’t have to hear from him anymore.

Step 4: Post Tweets

Even if you have no followers, you should make it a habit to post tweets on a somewhat regular basis. I’m not saying you need to do it daily or hourly or weekly or every ten minutes. I’m saying you should do it at least occasionally, when you have something to say.

I tend to tweet when I sit down to start a project or finish one up. This morning, I tweeted about going down to feed my horses and about a new article posted on my site. When this article is finished and posted, I’ll tweet about it and provide a link.

Be particular about the content of your tweets. Try to limit yourself to tweets that people might actually be interested in. Okay, you had eggs for breakfast. But don’t tweet about it unless you fetched those eggs out of a henhouse and the rooster tried to kill you or you cooked them in a microwave, causing them to explode all over the inside and start a fire. Okay, so that’s an exaggeration. But you know what I mean. Something interesting.

You can make all your tweets self-promotional, but I assure you that you’ll have very few followers — unless, of course, you’re famous and people want to read about your latest book, movie, radio show, interview, podcast, etc. I admit that my tweeting about articles as they are released has an element of self-promotion to it, but I’d like to think that some people might want to check out some of what I’m writing about. After all, if you were using Twitter, wouldn’t you be slightly interested in an article about it?

Remember, Twitter limits you to 140 characters per tweet. Don’t feel as if you have to fill them. It automatically converts long URLs to short ones (using tinyurl), so don’t worry about URLs taking up all your characters. Just keep it short and sweet.

As for writing style, Grammar Girl wrote an excellent style guide for tweets, “Grammar Girl’s Strunk & Twite: An Unofficial Twitter Style Guide.” Read it and use it. Please.

The Twitter Virus

I first read the phrase Twitter virus yesterday. At first, I thought it was some kind of real computer virus. But apparently, it refers to a person’s active involvement in Twitter — in other words, tweeting the moments of your day all day every day.

A certain amount of Twitter virus is vital to using Twitter and attracting and keeping followers. But if you’ve got it too bad — like a certain person I follow who tweeted from his cell phone about being stuck in traffic waiting at a railroad crossing this morning — you probably want to take a step back and think hard about your involvement.

While a tool like Twitterific makes participating in Twitter extremely easy, don’t get carried away. The people who follow you don’t need (or probably want) every detail of your life.

Try It

Twitter is also a social networking tool. I participate because I find it interesting to see what other people do and think throughout their day. I leave the Twitterific window open — I have a 20″ monitor, so there’s enough real estate for it — and peek at it once in a while. And then I tweet when I have something to say. It’s pretty effortless and it certainly doesn’t take much out of my day.

Now you know what I do with Twitter and how you can make it a worthwhile experiment. Don’t be shy. Try it. It’s all free and, if you don’t catch the virus, you can quit it at any time.

Blog for Money?

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Yeah. Right.

Today I had my last correspondence with the folks at yet another blog-for-money Web site.

It’s a new trend. Someone with a server and bandwidth and a Google Adsense account starts a multi-blog site. They lure in bloggers who’d like to be paid for their blogging efforts. They get these people to contribute original content to the blogs, which are just jam-packed with Google Adsense ads, and sit back to collect the revenue, giving a portion of the proceeds to these bloggers.

They tell you up front that you’re paid based on the ad revenue earned by your blog or topic or “channel.” They even admit that you won’t get 100% of the money. Sometimes they hint at how much you could earn. They always tell you how little work you’ll have to do.

You sign up and go at it, meeting your obligations. But because the blog is poorly promoted, no one visits except your fellow bloggers. And they don’t click ad links. And let’s face it: blog readers have lots of blogs to read. Launching a new blog by yourself is no small feat, especially when the blog’s format is set in stone and obviously created to display the maximum number of ads.

So there’ s no revenue on the 50-100 hits you can expect each week.

The end result: a complete waste of your time.

I know this firsthand. I bought into one of these schemes and almost bought into another. Fortunately, the first one taught me a lesson. (Too bad I came up with such a nice domain name for these folks to register.) The one I worked for had more window real estate dedicated to ads than content. That should have been a good hint at what it was all about. I’ll be clearing out all my content later this week. They can find some other sucker to add fresh content to the site.

Have you been tempted or even lured in by one of these schemes? If so, I’d like to hear from you. Use the Comments link to tell your tale. You don’t need to get specific with domain names or other details. But you can if you like. Just let the rest of us know what’s out there.

A Helicopter Repair Story

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Including a happy ending.

On Tuesday, I flew out to Robson’s Mining World in Aguila, AZ. I was scheduled to appear there on Saturday for their anniversary celebration and I wanted to make sure my usual landing zone was in good shape.

It was a windy day and I was tossed around a bit on the 8-minute flight from Wickenburg (vs. a 30-minute drive). But the winds were calmer closer to the ground. I circled Robson’s once, then set down on what I thought was a spot closer to the road. Turned out, it was the same spot I’d occupied the year before. It just looked closer to the road from the air. The quartz rocks Mike and John had laid out in a line for me were still there. The idea was to land with the helicopter’s cockpit over the line. That would keep my tail rotor away from the bushes behind us. But since the bushes looked bigger than they had the year before, I positioned the helicopter a little bit closer to the road.

I cooled down the helicopter and shut down the engine. Then I went out to assess the landing zone on foot. I discovered that the quartz line was still quite workable for me. The bushes were farther back than I’d thought on landing. (I always estimate the helicopter’s tail longer than it really is.) So the landing zone was fine. No trimming would be required. That’s good because I don’t like the idea of cutting any desert vegetation unless absolutely necessary.

I put on my jacket — it was still quite cool at 9 AM — and walked through Robson’s front gates. The place looked deserted. I headed toward the restaurant, planning on having a piece of pie for breakfast. The door was locked but as I was starting to turn away, Rosa, who works in the restaurant, hurried out from the kitchen and opened the door. I settled down at a table and she talked me into having a real breakfast of bacon and eggs. She set me up with a small pot of hot tea and went back into the kitchen to prepare my food.

I had a few awkward moments when the teapot’s lid fell into my cup and became stuck there. If I’d been with someone, we would have been laughing hard. But I was alone and laughed at myself more quietly. I had to pour all the tea back into the pot and wait for the lid in the cup to cool and contract a tiny bit before I could get it out.

Rosa brought me a plate of fresh fruit — grapefruit, pineapple, grapes, and oranges — then disappeared back into the kitchen. I busied myself by reading the history of Robson’s and some information about the equipment and vehicles on display. When she brought out my breakfast a while later, I gobbled down the two eggs over medium, three slices of bacon, and two slices of wheat toast with real butter. (Don’t you hate when restaurants use mystery spread on toast?)

The person I was hoping to see there, Rebecca, wasn’t in yet. She lives in Wickenburg and drives out five days a week to manage the place. I saw her drive in just as I was starting the engine for the helicopter at about 9:45. Since the engine was already running and the blades were already turning, I didn’t shut down. I had another stop to make.
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