Tag Archives: advice

On Weather Forecasts

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Wisdom from a cherry grower.

Last night, I checked the weather forecast on the National Weather Service Web site for the area I’m in. It showed hot and sunny every day and clear every night for the next week.

I went to bed.

This morning, as usual, I started my day by checking the weather forecast at the same source. Overnight, the forecast had changed to a 20% chance of showers today, tonight, tomorrow, and tomorrow night.

Whoa.

I tracked down my client at his packing shed, bringing along a map of the orchard’s blocks. They’d started picking on Saturday and if it rained, I wanted to know which blocks I could skip. Unfortunately (for him), they’re picking by color and haven’t finished picking any of the blocks. So if it rained, I’d be drying all 86 acres again.

I said, “Well, it’s only a 20% chance of rain. The way I understand that is that it’ll rain on 20% of the area. This might not be in that 20%.”

He liked that. “I heard a saying about weather forecasts,” he told me. “Weather forecasts are too important to ignore, but not reliable enough to depend on.”

That says it all.

Meanwhile, I just checked the weather again. 30% chance of rain here tonight and now that 20% has stretched out to two more days.

And that brings up another point. Quite often, at the end of a cherry drying contract, if a grower isn’t done picking, he’ll check the weather before deciding whether he wants a pilot’s contract to be extended. If the forecast looks good, he’ll cut the pilot loose to save on standby pay, leaving his remaining crop unprotected.

Just imagine that grower if the all clear forecast I’d seen yesterday turned to this within 24 hours — after the pilot was gone:

Weather Forecast

A Serious Amateur’s Guide to Making Movies – Introduction

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Making decent videos is more than just pointing and shooting.

I’ll start with a true story.

Flip VideoA friend of mine who also writes computer books bought a Flip video camera a few years back when they were still pretty new. If you’re not familiar with Flip, it’s a very small, point-and-shoot video camera that captures an hour of medium resolution — good enough for Web, anyway — video. (Newer versions are “HD” and capture 2 hours.) She went out with this camera, shot a bunch of video clips, strung them together in a “movie” using the Flip software, and published them to the Web. She then tweeted proudly about her achievement and invited friends to view it.

I viewed it. It was terrible. The video was shaky. The clips were long, pointless, and boring. The ambient sound — which was the only sound — included wind noise and off-camera voices and sounds. In all honesty, I didn’t waste my time with the ten minutes it ran. There wasn’t any reason to watch it. It didn’t show or tell me anything that interested me in the least bit.

That was a valuable lesson for me. If you’re going to share video, don’t share crap video.

Documentary Videography

I’ve been wanting to get involved in the documentary filmmaking process for some time now. I didn’t really want to make the video myself. I was always more interested in getting a gig as a writer or researcher for a professional production, to apply my existing skills in a new way and learn about the process as I worked with an experienced team. Unfortunately, I have no connections in that industry and I’m not ready for a career change (yet). So I decided to give it a try myself.

My biggest challenges are time and software know-how. After a false (and expensive) start with a video production company that took lots of my money and delivered only headaches, I decided to stop screwing around. You know what they say: if you want something done right, do it yourself.

Just because I want to do it right doesn’t mean I could immediately do so. There are a number of steep learning curves to climb along the way. I’ve been climbing them over the past few months. A few weeks ago, I managed to release a pretty darn good rough cut of a 5-minute documentary about the cherry harvest process. Over the following few days, I finished it up by adding title screens, a music soundtrack, and end credits. If you haven’t seen it and are curious, you can find it in an earlier blog post, as well as on YouTube.

The Series

This morning, I thought I’d start a new series of articles that documents what I’ve learned so far about making “pretty darn good” videos. This will help me remember what I did and learned as well as provide a general guide for other amateurs who want to create watchable video. Throughout this series, I’ll use my cherry harvest video as an example, so you might want to watch it just to get a better idea of what I’m talking about when I refer to it.

One thing I won’t cover in this series: recommendations on cameras or details on how to use the software I used to create the movies.

I don’t know anything about any camera other than the one I worked with. In all honesty, you should be able to do a good job with something as simple as a Flip or any consumer video camera model. Even an older one! As long as you can get the video into your computer, you’re good to go.

The software really doesn’t matter, as long as it has decent editing tools. (I use a Mac and Final Cut Pro, but iMovie should be fine on a Mac and I’m sure there are good, affordable video editing packages for Windows, too.) What’s more important than software is your ability to capture good video and put it together in a “story.” You’ll see what I mean as I go through each part in this series.

I’ll post links to each part of this series in this introductory post as I write them. Stay tuned.

October 21, 2011 Update: The series of articles I wrote for about this topic has been converted into a book. You can learn more here.

Another Scammer Looking for Free Content

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Business opportunity? Is that what you call it?

A few weeks ago, I received the following e-mail message from someone I didn’t know, with the subject line: “I like your work- Business Opportunity”:

Hi Maria,

My name is [redacted] and I got your contact info from Lynda.com and really like your work especially your blogging content.

I am involved in a start up company that is wanting to change the way entrepreneurs use and get content. We are composing information/articles in a platform for marketing, legal and financing and we are looking for great business content to provide our entrepreneurs. We are looking at several options to pay authors for their content.

One of the reasons I emailed you was because I really like your work and I wanted to engage you in your level of expertise and wondered if you would be willing to answer some brief questions about your work. If you are interested in learning more about this opportunity please email me at [redacted]@gmail.com or call me at [redacted].

Looking forward to hearing from you,

[redacted]

http://www.linkedin.com/in/[redacted]

A few things struck me about this:

  • Apparently the folks at Lynda.com had given this person my contact info. That meant this initial contact had an element of networking to it instead of being just a “cold call” e-mail. (More on this in a moment.)
  • This could be a lead on another good publishing opportunity. As print publishing declines and the beginner-to-intermediate user base I write for shrivels, I’m always looking for new opportunities to write or create content for paying markets.
  • There was no mention of a company name or a Web site name. The person contacted me from a Gmail account. That raised a red flag.

But heck, it was worth a shot. I e-mailed back:

What do you need to know?

Maria

The Questionnaire

The response came quickly:

Maria,

Thanks for the quick reply!

I have prepared these questions for you. If you would rather I called please let me know when you are available or if you would rather feel free to respond to these questions via email.

I know your time is very important so please feel free to be as vague or detailed as you want on the questions. I really appreciate your feedback and I hope when we launch, you will be apart of our expert authors. Any feedback you have regarding these topic would be great. We hope to be able to provide additional revenue streams for authors by breaking down content.

1. Would you be willing to resubmit your articles/book content in a 5 step format or less? And would this be doable for you?

2. What kind of opportunities are out there for you in regards to getting your work out?

3. Who are you currently partnered with right now?

4. How do you typically get your content published?

5. Is this your full time job?

6. What outlets do you seek to get your work published or do they come to you?

7. What products do you have? Do you have any content in any other format? Audio? Video?

8. How do you typically get paid?Is it a flat fee? Would you be interested in getting paid pay per click?

9. Would you be interested in getting an identity in our community and would it be useful for to you have a website on our site that allowed you to sell your work, that could connect to your Facebook and additional products? It would also have a fan reading for you too.

Thank you for your help in advance Maria!

[redacted]

By this time, the red flag was flying high. The questions proved that she knew little or nothing about me or what she was doing. After all, questions 3, 4, 5, and 7 could be answered by a visit to my Bio page. Question 1 clearly indicated that she had no knowledge of copyright and non-compete clauses that appear in standard book and other publishing contracts. Questions 2 and 6 certainly shouldn’t matter to her if she’s really offering me an opportunity. Question 8 told me she was going to try to pay me per click — which is something I’m not interested in, especially from a “startup.” And Question 9 told me (1) she had no idea that I already had two very well-trafficked Web sites, (2) that my publishers sold my work, leaving me to actually create content, (3) that she would attempt to tie me to a Web site her organization operated, and (4) that she’d likely try to sell me products.

But I played along to see where I could take it and whether I could get her to dig herself in any deeper:

I’m a freelance writer and have been since 1990. I’ve written 70+ books and hundreds of articles for dozens of legitimate print publishers (think McGraw-Hill, Macmillan, Random House, and Peachpit Press). My Mac OS X books for Peachpit have been bestsellers since 1999. I also produce audio and video — you’ve seen the video on Lynda.com; I’m working on another title for another publisher now.

You can get all this information and more about me on my Bio page: https://aneclecticmind.com/bio/
You can see a list of all my published work using links on my site, https://aneclecticmind.com/

I don’t have a “full time job.” That’s one of the benefits of being freelance.

I’m definitely NOT interested in getting an “identity” in any “community.” I have an identity and certainly don’t need another one. I’m not the least bit interested in being tied to another Web site. My publishers are doing a pretty good job of selling my work, so I don’t see the need to use another Web site to sell it, too.

If you’re looking for a low-cost content creator, don’t look at me. I get paid very well for my work.

That said, let’s cut to the chase. What did you have in mind?

And maybe you can tell me who YOU are and why you are contacting me through a Gmail account. Doesn’t your company have e-mail?

Maria

As you might imagine, I didn’t get a response.

I contacted the folks at Lynda.com to see if they knew anything about this person. I forwarded them the initial e-mail. They all confirmed what I had begun to suspect: they hadn’t given this person my contact information at all.

So I sent [redacted] a final e-mail message:

It turns out that no one at Lynda.com gave you my contact info. I’ve warned them about you and what appears to me to be some sort of scam. Don’t contact me again.

What Writers Should Take Away from This

There’s a lesson here for writers, including bloggers and other content creators.

There are many “startups” out there in desperate need of fresh content. They’ll make all kinds of promises to get you to submit content to them. They’ll promise ad revenue from the pages on which your content appears, they’ll promise you payment per click on your content, they’ll promise to give you an “identity” and make it easy for your “fans” to find you. They’ll flatter you and tell you they love your work — without even knowing what your work is. Meanwhile, you’ll be required to upload and format your content on their site. You’ll be required to moderate or respond to comments on your content — perhaps even give technical support or answer other questions. Your “business partner” will also likely keep all rights to your work and republish it elsewhere without paying you a dime.

But you think it’s a good idea — they’ve hinted at thousands of hits a day! — so you give it a try. Your work appears on a slick-looking Web site that’s just jam-packed with advertising. But you soon discover that the majority of people visiting the site are the suckers like you — and their clicks don’t count. Your work appears among the drivel spewed out by other writers trying to cash in on a “business opportunity.” You’ve lost the rights to republish your work elsewhere and you’re not making enough to buy lunch once a month.

You think I’m making this up? I’m not. I was suckered in by one of these about five years ago. Sadly, I didn’t blog about it so I can’t remember the name of the company. But I did blog about eZineArticles.com, which is probably the biggest ripoff out there for serious writers. (Publish with them and you never know where your work will end up; mine appeared on porn sites.)

What do they get? Advertising revenue. Or maybe they repackage and sell your content to someone else.

My advice is to avoid any operation like this — even if you’re just starting out. It’s rare that any relationship like this can benefit your career.

A legitimate publisher will pay you for the content you create. Up front, before or at publication. They will accept First Rights or reprint rights or negotiate with you for rights — they won’t take all rights unless they’re paying big bucks for them. Although they might offer bonuses based on content popularity (hits), the revenue will not be completely tied into that. And, for Pete’s sake, they won’t compensate you based solely on clicks or ad revenue.

On Internet Petitions, Virtual Marches, and Slacktivism

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Want to make a difference? Get off your ass and do something.

Yesterday, I got an e-mail from an acquaintance who was spreading the word about Fair Tax and the Online Tax Revolt. It said, in part:

This email is for everyone who pays federal income tax. This is NOT about politics. High taxes affect EVERYONE. The tax system is broken – Help fix it! I have never sent such a large mass email, but this is so important for America that I hope you will forgive this one, short intrusion into your life.

I am doing these things
1)I am learning about the FairTax (See for yourself: http://www.fairtax.org/ )
2)I am showing my support by joining the April 15th online march to Washington; I can’t make it in person, but I can make it from my computer (See for yourself: www.OnlineTaxRevolt.com )
3)I am telling everyone that I know

I am asking your help. Please, please, please help. Learn about the FairTax, show your support for the online march and spread the word. Every American can help in this way.

In a way, I guess I’m helping him spread the word. But that’s not my purpose here. My purpose is to discuss slacktivism.

What is Slacktivism?

Slacktivism, as defined by Wikipedia, is:

Slacktivism (sometimes slactivism) is a portmanteau formed out of the words slacker and activism. The word is a pejorative term that describes “feel-good” measures, in support of an issue or social cause, that have little or no practical effect other than to make the person doing it feel satisfaction. The acts also tend to require little personal effort from the slacktivist.

I recommend reading the entire entry. It includes examples of what qualifies as slacktivism, just in case you’re not clear on it. It also includes several links to other resources that make good reading, if you’re interested in how words are created and come into our vocabulary.

Internet Petitions and Virtual Marches are Slacktivist Efforts

This isn’t the first time I’ve received an appeal to join an online effort in support or denial of some cause. I usually get petitions — I can’t tell you how many I’ve received over the years. Snopes.com has a great page about Internet petitions that uses the word slacktivism. If you read it, you’ll learn that “signing” something online is a complete waste of time — for you, anyway. What it does do is add your information to a mailing list that the person who started the petition can use for whatever he needs/wants to, which might include spam or selling to spammers.

Read More Here about Slacktivism
I’ve written about slacktivism in the past, but I just didn’t have a name for it. Interested in reading a couple of my classic rants? Try “Support Our Troops” (1/23/05) and “Support Our Troops” (11/25/07). (Honestly, until today I didn’t realize these posts had the same name. They are, however, ranting about different things, both related to the brave men and women we’ve sent to the Middle East.)

Now I’m not saying that all people who start Internet petitions are spammers. I believe that some of these people really do think they’re making a difference. And I’m pretty sure the people who forward the petitions to me via e-mail think they’re making a difference, too.

But the brutal truth is that slacktivism does not get results. What gets results is repeatedly writing to legislators and sending it via snail mail (to start a paper trail), physically attending meetings and marches that get mainstream media attention, and volunteering your time and efforts at events that help spread the word and fire other people up to do the same. These are not slacktivist efforts. They take a real commitment to a cause that goes beyond five minutes of your time. They prove you’re serious and really want to make a difference.

Sending an e-mail message to everyone in your address book imploring them to submit their name, address, and zip code to a Web site to join a virtual march does nothing but make you feel as if you’re doing something — and possibly annoy the people in your address book who know better or don’t share your views.

I’ve Been There — I Know

I was a local activist here in Wickenburg for several years. I went to Town Council and Committee meetings and spoke up. I started petitions and got signatures. I wrote letters to the editor of the local paper and articles on my site about the town, wickenburg-az.com. I attended citizen action group meetings and helped them create materials to spread the word.

On some issues, we really did make a difference. When a developer tried to con the town into handing over our rodeo grounds so they could put a golf course on the land, I was one of about 100 people who attended a Planning and Zoning Meeting and spoke up against it. The developer was unprepared for the onslaught and didn’t have much to say in defense of his plan. Not only did the project stall, but the Town Manager and Town Planner who had considered the plan were subsequently fired. Now a For Sale sign stands at the frontage, offering some other developer the opportunity to build yet another subdivision we don’t need.

Although our petition to stop a housing development at the end of Wickenburg Airport’s runway was rejected on a technicality, we managed to stall the developer long enough so that he missed his window of opportunity. The housing bubble burst and demand for tract housing at the approach end of an airport runway dried up before the infrastructure was completely put in. Yes, he scraped the desert clean in his 40 or so acres of land, leaving an ugly scar on what was once pristine desert. But the project went bankrupt, leaving angry investors behind. I’ve heard the greedy bastard left town. Good riddance. I hope the same fate befalls the sardine-like housing project across the road and its developer.

Neither of these efforts would have succeeded if people like me had just sit on their asses, content to click a few buttons on their computer screens. It took a lot of real work, but in the end, it was worth it.

Don’t Be a Slacktivist!

Feel strongly about something? Isn’t it worth more than three minutes of your time? If so, get off your butt and do something about it. You can make a difference, but only if you really try.

How to Make Everyone Think You’re a Great Photographer

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For most folks, it’s pretty easy.

Off Constellation RoadI’m often told that I’m a great photographer. While I don’t usually correct the person handing out the complement — hey, everyone likes to have their ego stroked once in a while — I have to admit here that it’s simply not true.

The real truth is, I can occasionally make a great photograph.

What Makes a Great Photographer?

There’s a difference, at least in my mind. A great photographer can consistently make great photographs. He often goes out with his equipment with an idea in his mind of what he wants to achieve. He considers location, lighting, composition, and camera settings. He takes full advantage of his equipment, no matter what it is, to help him achieve great results. Consistently. His worst photos may be about the same quality as my best.

I, on the other hand, try to do all of these things. I don’t usually succeed. I’m limited by my experience, my capabilities, and my equipment. It’s experience that helps you know when the light is just right and how to set your camera for the shot. It’s capabilities that make it possible to use all the tools on the camera to make the shot as good as it can be. Its equipment that ultimately determines whether the shot is composed properly (think lens focal length) and in good focus (think lens quality).

I’m also limited by my willingness to sit in one place for hours, waiting for the light to get just right. Or my willingness to hike that extra two miles to get into the perfect position to frame the shot. Or my willingness to face the cold or heat or strong winds. Or my simple willingness to carry a tripod when the light seems “bright enough” or that extra lens I probably should have with me. (I’m working on getting over all of these personal limitations, but it ain’t easy.)

In the end, I get mixed results. Some of my shots are really good and make me really happy. Others are crap. The rest fall in between. The fact that there’s no consistency is what keeps me from being a great photographer.

And I’m okay with that. I’ll keep trying and, hopefully, get better. But I don’t think I’ll ever be great. I’m okay with that, too.

How to Make People Think You’re a Great Photographer

So why is it that so many people tell me I’m a great photographer? Here’s my trick: I only show off my best photos.

Yellow-headed BlackbirdToo many people share too many of their photos. You know the folks I’m talking about. They go out with their camera and take 50 shots at the zoo. They then dump all (or almost all) of them on Flickr or some other photo sharing site. You go through them and are overwhelmed by the mediocrity. The great head shot of the giraffe munching a leaf is lost in the shuffle of poorly framed images of zebras and ostriches. The interesting image of the rhino’s sleeping face is buried among out-of-focus or poorly exposed images of monkeys and lions. You get bored after the first ten shots and may not browse any further to see the buried gems.

Digital cameras turned everyone into photographers and services like Flickr make it too easy to put photos online. Too many people think they need to share all of their photos. As if every shutter snap is the creation of a great work of art.

It isn’t.

Don’t Share Your Crappy Photos

There’s a lot of crap out there. It’s easy to distinguish yourself from other photographers. Simply share only your best images.

Be honest with yourself. Put one photo against another and keep the best one. Then do the same repeatedly to pare down the 50 zoo shots to three or four.

If necessary, get feedback from others — and I don’t mean the bullshit “great shot!” comments from fellow Flickr users who are fishing for reciprocal comments and “friends.” I’m talking about feedback from people who know good photos when they see them and are not afraid to tell you.

Don’t believe me? Try it and see for yourself. Weed out the crap you’re sharing on Flickr (or other online photo sharing sites) so only your best remain. Then see what people say about you, as a photographer. I think you’ll be pleased.