Flying Southwest

Pleasantly pleased by the quality of service on this original-thinking airline.

I’ve been traveling a lot lately. A lot. And most of that travel has been on four airlines: US Air (formerly America West, hub in Phoenix), Alaska Air (hub in Seattle), American Airlines, and Southwest Air. Since September 2012 — that’s less than six months — I’ve flown to Phoenix, Seattle, Wenatchee, Las Vegas, Sacramento, Dallas, and Jacksonville — in many cases, multiple times to each destination. (And I want to say here how great it is to finally be able to travel without guilt or the restrictions imposed on me by my soon-to-be ex-husband.)

I always favored US Air for my trips between Phoenix and some other city served by US Air. That changed when I began making more trips to Wenatchee, which requires a stop in Seattle along the way; on those flights I use Alaska Air/Horizon. And although I used to use Continental (now part of United) for my trips to Florida through their Houston hub, I switched to American through Charlottesville, NC in 2011.

SouthwestI’d flown Southwest Air back in its infancy, when people would queue up two hours before flight time to ensure a seat. I don’t like to wait in line for anything, so I always wound up with a crappy middle seat in the back of the plane. To me, it wasn’t worth saving a few bucks when I couldn’t get a seat assignment. So I avoided Southwest in favor of other alternatives.

Recently, though, I’ve rediscovered Southwest — and I like what I’m seeing. Here are some of my observations.

The End of the Line

Southwest has finally come up with a reasonable way to handle seating that doesn’t require seat assignments (saving them money and effort) and doesn’t require waiting on long lines (saving passengers frustration).

Now, when you check in — preferably online — you get a boarding pass with a letter/number combination that indicates your boarding number. So, for example, someone quick to check in might be assigned B3 (as I was the other day). That means you’ll be the third person to board in the B group. Each group can have up to 60 (I think) people in it. The A group is special: its for people who bought more expensive tickets or paid for earlier boarding. It’s seldom full, so the beginning of the B group isn’t a bad place to be at all. In fact, on my most recent Southwest flight, with a B3 boarding pass, I nabbed a window seat in Row 4. Not too shabby.

Best of all, I didn’t have to pay extra for that seat. Most other airlines, these days, consider front-of-wing seats “premium” seats and can charge $25 or more extra for assignments there.

Line Up HereMy friend Jim didn’t understand how this numbering system could possibly work. I explained how Southwest uses queue-up areas with numbered posts or signs. When the A group is called, people sort themselves in order along these signs, using their boarding passes for reference. It’s all very orderly and civilized — no jostling for position because it’s pretty clear where each person should be in line. Then, after the first half of the group goes through the gate, the first half of the next group lines up. It’s amazingly efficient and I truly believe the plane loads faster.

Two Bags Fly Free

Free baggage check is another way Southwest saves me money.

Unfortunately, because Penny the Tiny Dog usually accompanies me on my trips, her travel bag counts as one of my carry-on items. My large travel purse counts as another. That’s two and that’s the limit on any airline. That means that unless I don’t have any luggage — which is rare — I always have to check at least one bag.

Most airlines usually charge $20 or $25 for the first bag and often up that amount to $40 or $50 for the second bag. (I usually just have one to check.) But Southwest allows you to check two bags for free. As you might imagine, there are reasonable limitations on size and weight — just like there are on other airlines. And if you happen to have a third bag to check, you’ll pay a hefty $75 to check it. But the two bag allowance saves me money.

Baggage Claim No Longer a Big Deal

I used to hate checking luggage, mostly because of the baggage claim ordeal. Simply said, I — and the person I was often with — didn’t like waiting for luggage.

But now that I fly with Penny, things are different. My first priority, on leaving the plane, is finding a place for Penny to do her business. That means exiting the terminal as quickly as possible, usually in search of a patch of grass. (Phoenix is a really dog-friendly airport; it has a fenced-in dog walk area at each of its three terminals.)

Once Penny has relieved herself, I’m free to go back into the terminal and retrieve my luggage. By that time, my bag is usually already on the carousel and the crowd is gone.

So thanks to Penny, baggage claim is no longer an ordeal at all.

Baggage Claim with Penny

It also saves room in the airplane cabin and speeds boarding. Why? Well, when an airlines charges for checked baggage, people try to save money by carrying on all their luggage. In fact, a passenger is more likely to carry on luggage than check it, so almost everyone on board has the maximum amount of luggage they can slip past a gate agent at boarding time. Big wheelie bags and other large items can be squeezed into the overhead compartments — so they are. Tons of them. This fills the available space quickly and, because they have to be stowed before a passenger can sit down, it requires boarding passengers to wait until each piece is stowed and the passenger gets into his seat.

Last-Minute Flights? Itinerary Changes? No Problem!

I think one of the best things about flying with Southwest is the ability to make changes to your itinerary without paying a penalty. This is extremely important for me these days, as I often need to make changes to existing flights or book last-minute travel.

Here’s an example. I recently booked a flight to Las Vegas about three days before my travel date. I got the same low fare I would have gotten if I’d booked it weeks in advance. Then, while in Vegas, I decided to travel to Sacramento instead of Phoenix. I got online and, with a few clicks, I was able to replace the Vegas to Phoenix flight with a Vegas to Sacramento flight. I was charged for the difference in cost between those two flights: $52.

Like most other airlines these days, Southwest makes it easy to book one-way travel. And because I don’t pay a extra for last-minute bookings, I can leave my travel plans wide open and decide where I want to go when I want to go. This freedom has made a huge difference in the way I travel, giving me opportunities to make spontaneous trips to visit friends and relatives whenever I like.

Don’t get me wrong — the fare category I book is still considered “non-refundable.” That means I can’t get my money back. But it doesn’t mean I can’t use that money to book other travel — without a fee. And with the craziness of my life these days, that’s a huge plus.

There’s an App for That

Airline Apps Ranked

Here’s a list of the airline-specific apps I’ve tried so far, ranked from best to worst.

  1. American Airlines – You can book travel, check flight status, check in, display a digital boarding pass at security and the gate, and see maps of many airport terminals.
  2. Alaska Air – You can check flight status, check in, and display a digital boarding pass at security and the gate.
  3. Southwest Air – You can book travel, change flights, check in, and check flight status.
  4. US Air – I found this app nearly useless and actually removed it from my iPhone and iPad. I can’t remember what it did.

Again, this is just an overview based on my limited experience. I think I should do a more detailed review and update this, possibly for a blog post in my upcoming travel blog.

Southwest, like some other airlines, has an iOS app (and likely an Android app, although I really don’t know for sure) for managing travel. In my experience with other airline apps, it’s neither the best nor the worst of the bunch. But it does allow me to do three important things:

  • Check in timely. As mentioned earlier, your seat on a Southwest Air plane is determined, in part, by the group and number assigned when you check in. The quicker you check in the better the group and number. Check in opens exactly 24 hours before a flight. I can use a reminder on my Calendar app to warn me when check in time is approaching. I can then use the Southwest app to check in exactly at that time. Sweet.
  • Book Travel. I can check fares and book flights from anywhere, right from my phone. This is extremely useful with my travel schedule; a computer isn’t always handy.
  • Change Flights. I can look for new flights and swap them into my itinerary, right from my phone. Again, this is extremely useful, given that I often make travel plan changes.

What the app doesn’t do, however, is create a scannable boarding pass that I can use at security or the gate. It seems that Southwest prefers to collect paper boarding passes at the gate. This isn’t a huge deal for me, since I normally have to check a bag anyway and a visit to the check-in counter (or curbside check in) is still required. I usually wind up getting a printed boarding pass there anyway.

Limited Food/Beverage Service

Admittedly, the longest Southwest flight I’ve ever been on was under 2 hours. And during those flights I never once saw a rolling service cart in the aisle.

Why? Because Southwest doesn’t offer a wide variety of food on its short flights. In fact, other than peanuts or pretzels — which are free with beverage service — it doesn’t offer any food. (Again, this might not be true of longer flights, which I haven’t experienced yet.)

Instead, once we complete the climb out on departure, a flight attendant walks down the aisle and takes drink orders. If you’re buying alcohol, she takes payment. Then, a while later, she comes back down the aisle with a tray and distributes the beverages she has orders for, along with a bag of peanuts or pretzels. Simple.

Why do I like this? Well, mostly because it keeps things simple. I seldom get out of my seat during a flight, so the presence (or absence) of a rolling cart doesn’t really affect me. But I like the quick and efficient way the flight attendants can get the job done.

If I want to snack on a plane, I always buy something to eat in the terminal before boarding anyway.

I’m Sold!

All together, these benefits really make it worth flying Southwest as often as possible. It’s now my first choice for airline travel — I just hope it flies to many of the destinations I need to visit.

Wanted: A Strong Man

I’m not interested in being a weak man’s mommy.

When my husband left me last summer for a woman eight years older than him, it was a rude awakening for me. For the 29 years we’d been together, I’d been treating him like an adult, respectfully challenging him to do more with his life, challenging him — as he’d challenged me years before — to make things happen. I discovered that he not only wasn’t up to the challenge, but he apparently felt threatened by (or jealous of?) me and my success — despite the fact that I offered him multiple opportunities to work with me and share that success. His fears — and inability to face them and talk to me about them — are what drove him away from me, into the arms of the first woman who would take him. After contacting him online, she lured him to meet her in person with old photos of herself in lingerie and then overwhelmed him with the attention that he sought. She helped him rewrite the history of our lives together, painting me as an evil, selfish bitch who had manipulated him and prevented him from reaching unspecified goals I knew nothing about. Eager to grab hold of anything that would help him justify his infidelity, he embraced that delusional world and it became his reality. He was with her less than a month when he called me on my birthday to ask for a divorce.

His completely irrational behavior soon afterward had me (and mutual friends) stunned and puzzled. That is, until I realized that he wasn’t making decisions for himself. His new mommy was doing all the thinking and decision-making for him. Sadly, her moral standards are quite a step down from what I thought his were. As a result, I’ve been bombarded with a series of cruel acts of harassment since my return home in September, starting with finding myself locked out of my own home and hangar (which I still have trouble believing he did to me) and culminating, in January, with their unsupported claims of harassment. Fortunately, judges aren’t dumb people and I was able to successfully fend off those claims in court — even though they showed up with a lawyer and I stood alone (somewhat tearfully) in my own defense.

The most heartbreaking part of that whole ordeal: Listening to her claim under oath that she was in fear for her safety while the man who knew me better than anyone else in the world, the man who knew full well that I would never do anything to jeopardize my career or freedom, sat behind her in silence, allowing her to make such outrageous claims about me.

It’s truly tragic that what was once such a good man should sink so low.

I’ll always love the man he was before he slipped into the cold embrace of his new mommy. It breaks my heart that he turned to a stranger before he turned to his own wife and life partner of 29 years. But as so many friends tell me regularly, he was bad for me and I’ll be so much better off without him. I know deep down inside that that’s true, but it still hurts — every goddamn day — to remember what we had and how he let a stranger take it away from us.

And there’s a reason she calls him “baby.”

The List

To help me get over my loss, a good friend advised me to make a list of what was bad about my husband and put it in a place where I could consult it whenever I needed a reminder of how much better off I was without him. I created a list in September in a word processing file, printed it, and hung it on my refrigerator. I’d left plenty of space for more bullet items and as the situation evolved, I added more. Occasionally, I’d update the word processing file, put the bullet points in a more logical order, and reprint it.

The list is long; it currently has 33 items. They’re all over the map, staring with the obvious single-word descriptors such as a liar and unfaithful to the more thoughtful items such as unable to do what it takes to achieve goals and unwilling to take responsibility for his own decisions. Weak and vindictive and hurtful seemed to contradict each other until I realized that his weakness was allowing him to be controlled by someone else who was vindictive and hurtful. Early on, I had added afraid of his wife and his mother but I later amended that to afraid of his wife and his mother and his girlfriend. And, as I thought about my own personal complaints about our relationship — the things about him that had been bothering me for years — I added unwilling to admit that he is ever wrong and unwilling to apologize for hurting the people he claims to like/love.

Just today, I added this: unable to take the lead on anything new or interesting. I can’t begin to explain how tired I had become of being the catalyst in our relationship. Anything new or different that we did — motorcycling, horseback riding, flying, moving to Arizona — were things I started. I was tired of being the leader. Oh, how I longed for him to take the lead to try something new.

As I consult this list right now, I’m glad I created it. My friend was right: it does help me realize how much better off I am without him.

But it doesn’t stop me from pitying him.

How Does a Strong Man Fall?

I should make it clear: my husband wasn’t always a weak man.

When we began our relationship back in 1983, when I was just 22 years old and he was 27, he was — as I recently told someone who knows us both well — my guiding light. He was strong and confident, working at a job he loved that gave him a flexible schedule. He was cheerful and always up for doing something new and different. I, on the other hand, was stuck in a 9 to 5 job that I didn’t really like, never quite sure of myself, and happy to follow his lead.

I remember one weekend in particular. We were living in our first apartment together in Bayside, NY. It was a Friday afternoon and we’d just come home from work. He said to me, “How about spending the weekend in Cape Cod?” And just like that, we packed weekend bags, hopped into the car, and went. Yes, we hit traffic and yes, it wasn’t the perfect weekend. But we had fun and I remember it to this day — mostly because of the wonderful spontaneity of our lives back then.

Over the years, he encouraged me to try new things, to do things I might not have done on my own. I can’t count the number of times he told me that if I wanted something I had to make it happen. Over time, this became a guiding principle in my life. It drove me to leave a job I didn’t like and eventually start doing the freelance work I wanted to do. It drove me to succeed in not one but three careers.

But over time, as I got stronger and more self-confident, as I was rewarded for my efforts with more and more success, he began to weaken and lose confidence. I think it was a series of bad jobs in the mid 2000s that began to take their toll on him, but I don’t really know why or when it began to happen. I do know that by October 2011, when I returned from my summer work in Washington, he was a changed man: quiet, uncommunicative, and seldom happy. The spontaneity was long gone; he said no to suggestions far more often than yes. I thought his mood was the result of the dead-end job he was in, a job I knew he hated but he was afraid to leave. But it was obviously more than that.

I recently spoke at length with someone who knows us both very well. I was tearful, as I so often get these days, sobbing into the phone about the death of our relationship. This person said to me, “Somewhere along the line, he lost his balls.”

“But why?” I sobbed. “What happened? I didn’t take away his balls.”

“I didn’t say you did,” this person replied. “And I don’t know why it happened. But it did.”

Moving Forward

As I struggle to get over the grief from my loss, I’m trying hard to think about my future. Needless to say, I’m not interested in entering into a relationship with another weak man. I just can’t deal with the frustration and angst.

I’ve been on a few online dating sites since September, but I soon realized that most were the refuge of desperate women and cheating men. Unlike the woman who now sleeps with my husband, I’m neither desperate nor interested in stealing another woman’s disillusioned mate. So one by one, I let the memberships lapse. I remain on just one these days, OKCupid.

OKCupid fascinates me with its frank approach to finding matches. It offers members the ability to create an extremely detailed profile. As a writer, I appreciate the ability to write as little or much as I like about myself and the kind of man I’m looking for. I also like the seemingly endless bank of questions that make it possible to find a match. And that the site isn’t only for people looking for soul mates — which I don’t expect to ever find. Indeed, the site helps people looking for any kind of relationship, regardless of sexual preference, number of partners, or level of commitment.

I thought I’d share the current version of my “Self-Summary” here. I think it provides a pretty thorough idea of what I’m looking for. Read between the lines and you’ll see what I’m trying to avoid:

Maria and PennyI’m an active, young-minded, independent woman and pride myself on being able to make things happen. I enjoy outdoor activities, smart humor, socializing with friends, visiting museums and parks, and having conversations that go deeper than just what’s on television or in the news. I love to travel and am fortunate enough to have built a lifestyle where that’s possible before retirement. I make friends easily and can be a good friend to the people I really like. I don’t have kids and never have, but I think I’d make a good friend and role model for a partner’s kids. I’m very independent and not “clingy” — I like spending time with others but also enjoy a certain amount of time alone.

I’m looking for a companion on the adventure of life, someone who can think outside the box and is willing to do new and exciting things, sometimes at the spur of the moment. I’m looking for someone smart and fun to be with, someone who isn’t tied to a job that leaves him little time for life, someone who doesn’t spend all his free time in front of the television. I want someone to do things with: hiking, camping, boating, road trips, motorcycling, flying, traveling — just the two of us or as part of a group. I want someone I can talk to about books and current events and philosophy. I want someone who can challenge me to learn new things and see new places that I didn’t know would interest me. And I want someone to cuddle with, someone to love, someone to make me feel like I matter to him.

I’m a strong woman and I need a strong man. I also need someone who is honest at all times — as I will be honest with him. Life’s too short for BS, wouldn’t you agree?

I honestly don’t expect anything to come of this. Although I have met a few interesting men online, I don’t think any of them are worth pursuing — at least not yet. I think a much better way to meet a future partner is to continue doing the things I love to do — hiking, flying, motorcycling, traveling, and photography — and talking to strangers as I’ve always done. After all, it was on a casual photography trip to Jones Beach that I met the man I fell in love with nearly 30 years ago.

Who knows? Maybe magic like that can happen again. This time — hopefully — with a strong man who remains strong.

Paypal Watch Receipt Scam

This one almost fooled me.

Will the phishing never stop? This email message, which looked remarkably legitimate to me, thanks me for sending $149.49 to a stranger for the purchase of a watch.

Paypal Watch Purchase Scam

I first received it on my iPad, which does not allow me to see where a link points to without clicking it. On my iMac, however, pointing to the link revealed that it went to a php script on a website that was definitely not PayPal.

Remember — if a suspicious email arrives, resist the urge to click a link in it. Instead, go directly to the site purportedly sending the message by typing its URL in your browser’s address bar. In this case, I simply went to www.paypal.com, logged into my account, and checked to see if a transaction had really been processed. Of course, it had not. The whole thing was a scam.

A Customer Service Story

Did I do something wrong? I don’t think so.

Yesterday, for the fifth or sixth time, I offered helicopter rides at an airport event in Arizona. (I’m being vague on purpose here; it really doesn’t matter which event.) Because I’ve been outrageously busy every other year, this year I had a friend join me with his helicopter, a beautiful Bell 47.

Helicopter Rides

Despite the fact that the two of us were running mostly nonstop with a total of five passenger seats between us and the $35 rides weren’t very long, a line soon built. Near the end, folks were waiting about 2 hours to fly with one of us. Not a single person complained to me or the other pilot about the wait.

Sometime during the day, a loader came up to me and asked if I could take a passenger weighing 350 pounds. I said no. My legal seat limit is 300 pounds, but in many cases, the seatbelt simply won’t fit around someone that big, so I set a practical weight limit of 275 pounds. I hate to see people get embarrassed when the seatbelt won’t fit. The scale I’d brought along to weigh passengers — who always lie about their weight — only went up to 250 pounds.

That was the last I heard about it.

Until I got home. In my email inbox was a message from the 350-pound man. I’ve redacted some of the information here; I don’t want to embarrass him by leaving in anything that could identify him, including his profession which really doesn’t relate to the story anyway. Please note that the break he refers to was because the airport shut down for a full hour for an RC aircraft demonstration that we had no control over.

Good Afternoon-

I visited the XXX Air Fair today, February 23, 2013. I purchased my ticket at approximately 11:30am and I didn’t get to the front of the line until approximately 1:45pm, in part due to a one hour break between noon and 1pm. I came to the air fair for the sole purpose of getting a ride in a helicopter, because it’s something I’ve never done before.

However, it wasn’t until I was literally the next person to get onto the next helicopter, that I was told that I was too heavy to fly. I weigh 350 lbs. and they said the seat limit was 275 lbs. This is absolutely understandable. I respect safety just as much as the next person, especially considering I am a XXX. But I waited, as did my wife and XXX month old son, for over 2 hours before being informed that I would not be able to fly. This is unacceptable. I was only at the fair for little over three hours, and I spent a little over two of those hours waiting to fly in the helicopter. My son was getting fussy and my wife was getting frustrated but I was willing to wait so that I could do something that is/was probably a once in a lifetime experience for me, and it never came to be.

Now at the booth, there was nothing whatsoever that explained the requirements for flying. I was never verbally explained any of the requirements either.

Immediately after finding out that I couldn’t fly, I left because I was very upset. Going up in that helicopter was all I wanted to do since finding out about the air fair a few weeks ago.

I did receive my money back, excluding taxes, but I feel that I deserve better than that. I waited for quite a long time, in the sun, with my fussy 15 month old. I don’t know what you can offer me, but it needs to be more than just my money back.

Thank for your time.

XXX XXX

I spoke to the woman selling the tickets, who is a very good friend of mine. She remembered the man and how upset he was. She told me she apologized repeatedly but it wasn’t enough to satisfy him. She told me she thought he wanted something beyond a refund — which was clear in the last paragraph of his email message to me. She also confirmed that he never told her his weight and that although he looked big, there had been someone who looked bigger than him earlier in the day and we’d flown him. I remembered that guy — he hadn’t been anywhere near 350 pounds.

I read and re-read his message and two sentences stood out from the second paragraph: I weigh 350 lbs. and they said the seat limit was 275 lbs. This is absolutely understandable.

I prepared my response:

Mr. XXX,

I’m sorry you had to wait and not get your ride. However, I spoke to the person selling the tickets and got her side of the story, too. She remembers you well, primarily because you were so upset.

In your message, quoted verbatim below, you said, “I weigh 350 lbs. and they said the seat limit was 275 lbs. This is absolutely understandable.”

Okay, so if you understand that your weight could be an issue when flying in a helicopter, why didn’t you tell the ticket seller your weight when you bought your ticket? If you had, she would have told you then that you could not fly with us. YOU know how much you weigh. Do you think that she did? You never told her what you weighed. It wasn’t until the passenger loaders saw you that they realized there could have been a problem.

Let’s face it, as a very large person you must often run into situations where your size is an issue. Both of the aircraft we were flying are considered small. I don’t see how you thought that someone your size could fit into or safely fly in either one. I don’t know any aircraft flying rides at an event like this that could accommodate someone your size. And I honestly don’t think that this should’ve been a surprise to you.

Again, I’m sorry you were disappointed. But to expect me to compensate you for your disappointment — when you could have prevented it by simply telling the ticket seller your weight up front to confirm we could accommodate you — is not reasonable. Take this as a lesson learned. When in doubt, present all the facts up front.

Maria Langer
Owner and Chief Pilot
Flying M Air

Please note that I did not use the words fat or obese in my message. I didn’t see the guy — for all I know, he could have been 7 feet tall and built like a healthy football player. I did not want to insult him and I was very careful about the way I phrased my response. But honestly: 350 pounds? That’s more than twice my size and no one considers me small. How could he not expect problems in a helicopter as small as the two we were operating?

His response came quickly and was incredibly rude:

Wow. Just wow. I wasn’t expecting a response as cruel as this. I don’t know anything about helicopters so why would I know anything about their weight limits?

And for you to be so harsh is unacceptable. So you all can go fuck yourselves. How about that? I will work very hard to get the word out that your company is a cold hearted bitch. How does that sound?

You could have just offered me a fucking t-shirt, something. But instead you belittle me about my weight. Do you know my circumstances at home? No you don’t.

I hope your helicopter crashes!

Wow. Just wow.

What is this guy’s problem? Was my response “cruel” or “harsh”? And did I “belittle” him about his weight? Am I the only person on the planet who thinks 350 pounds is large? I don’t even personally know anyone that size.

He’ll work very hard to get the word out that my “company is a cold-hearted bitch”? What the hell does that even mean?

And how should I know his circumstances at home? Why should they matter?

Do you think this guy gave himself a stroke just writing that email message? I can almost see the veins in his neck pulsating from the blood pressure rise.

Any thoughts on this? Did I mishandle it? What should I have done? In hindsight, I think ignoring the original message might have been a better solution. What do you think?

And, for the record, the few T-shirts we had on hand would not have fit him — we only had sizes Medium and Small.

A Message to Vertical Reference Trolls

I haven’t looked at this and don’t plan to — I have enough on my mind defending myself from personal attacks hurled at me regularly by my husband and his girlfriend — but it’s likely another example of the immature bullshit going on in the forums:

http://helicopterforum.verticalreference.com/topic/16516-cherry-drying-in-columbia-river-gorge/

Two people, so far, have tipped me off to this. I refuse to stoop to this guy’s level to defend myself against personal attacks done behind my back in public — likely by someone too cowardly to provide his own name. I don’t feed trolls. I can only imagine that it’s the work of the guy who called me last week, out of the blue, expecting me to tell him everything he needed to know to compete with me for cherry drying contracts in the Wenatchee area — and got pissed off when I refused to provide him with contract rate and terms information or offer him a job.

Tell me, does this kind of crap really serve the helicopter community? Is this kind of behavior really worth the website hits it attracts?

Apparently, Rotorcraft Professional, which runs this forum and allows this sort of behavior thinks so. Makes me wonder how “professional” the publication really is.