Copyright for Writers and Bloggers – Part I: Why Copyright is Important

Copyright basics for the Internet age.

Too often the debate over creative control tends to the extremes. At one pole is a vision of total control –€” a world in which every last use of a work is regulated and in which “€œall rights reserved”€ (and then some) is the norm. At the other end is a vision of anarchy –€” a world in which creators enjoy a wide range of freedom but are left vulnerable to exploitation. Balance, compromise, and moderation –€” once the driving forces of a copyright system that valued innovation and protection equally –€” have become endangered species.

Creative Commons is working to revive them. We use private rights to create public goods: creative works set free for certain uses. Like the free software and open-source movements, our ends are cooperative and community-minded, but our means are voluntary and libertarian. We work to offer creators a best-of-both-worlds way to protect their works while encouraging certain uses of them –€” to declare “some rights reserved.”€

This is the text you can find on the History page of the Creative Commons Web site. It explains, in part, why Creative Commons was formed and what it is trying to do.

In this three-article series, I’ll explain what copyright means to me and how I use Creative Commons on my Web site and blog to protect my work.

Copyright Is Important

CopyrightAs a professional freelance writer, I live in the first world: one where every last use of a work is regulated. Sure, I write computer books for a living. But did you know that some of my book contracts lay out the movie rights for my work? Movie rights for a computer how-to book? Are they kidding?

Sadly, they’re not. They really do take into consideration every last possible use of a work — even if that use is not very likely.

Copyright is important not only to me but to my publishers. Each book contract I sign lays down the rules of who owns the work and who has the right to market, promote, and sell it. We work together to come up with a contract that both parties are happy with, then work together to produce and sell the work so we can both make money. In general, this works pretty well. I write, my books appear in stores, and I get paid. My publisher produces my work, puts it in stores, and gets paid. We’re happy.

How Copyright Infringement Hurts Everyone

When things go wrong is when people take our work — because it really is both mine and my publisher’s together — and illegally reproduce it, either by hard-copy or digital means, and share it with others. This reduces the potential paying market for our product. How many copies of a book do you think we could sell if someone else was giving them away for free to anyone who wanted them?

And when copyright infringement like that exists and becomes widespread, books don’t sell well enough to be worthwhile to produce. Publishers don’t make enough money on certain titles, so they publisher fewer books or, worse yet, go out of business and stop publishing books altogether. Writers find it harder and harder to get book contracts, so they don’t write as much — or they stop writing.

The result: there are fewer resources out there for people who want to learn new things with the assistance of a knowledgeable author and a book they can read and refer to over and over.

All because enough people thought that our work should be distributed for free.

This hit home recently when I discovered a Web site that was distributing, free of charge, two of my books in electronic format. But it wasn’t just my books they were distributing. It was over 300 different computer how-to books — some of which were only a few months old — and tutorial DVDs and even software. The site’s slogan was “Because knowledge should be free.”

What they don’t understand is that their actions are taking away the livelihood of professional writers who work hard to write those books. Authors are people who rely on the income from books sold to survive and thrive and care for their families. Every book illegally distributed rather than sold is money from a writer’s pocket.

You’ve heard the phrase “starving writers,” haven’t you? (I never did like the idea, myself.) Think about that the next time you illegally download a pirated eBook or photocopy pages of a library book to share with your friends.

What’s Next

In the next part of this series, I’ll explain how Creative Commons helps writers and bloggers license their Internet work for use by others.

In the meantime, let’s get a discussion going. Got some thoughts about copyright protection and piracy? Use the Comments link or form for this post to share them.

Who Really Wrote the Blog Posts You Read?

Copyright infringement is far more prevalent than I thought.

This morning, while going through my weekly routine of checking out who’s been visiting my site, I found myself on another site that featured an article I’d written under another blogger’s byline.

My article, written back in March, can be found here: https://aneclecticmind.com/2007/03/29/how-many-sites-link-to-yours/. It’s a relatively short piece that includes a screenshot. The content thief not only stole every single word of the article, but he also stole the screenshot, which clearly shows my domain name in the Google results. Yet he didn’t even have the courtesy to mention that I’d written the article or link back to my site.

And the article included his byline, as if he’d written it.

I’m sure you can understand my anger at this. As stated in my © page:

The contents of this site are copyright ©1997-2007 by Maria Langer (except where otherwise indicated).

This Web site’s content is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.

I have sent a takedown notice to him via e-mail. I copied the folks at Plagiarism Today, Google AdSense (since he is violating their terms of service), MyBlogLog (which he is a member of), his ISP, and my lawyer.

But this got me wondering: how much of the other content on his site is stolen? And how much of the content on sites we all read is stolen from someone else’s site?

Has your work been stolen and passed off as someone else’s? If so, please use the Comments link or form to tell us about it. Please don’t include the Web URL of the offending party — I don’t think thieves deserve free publicity.

8:30 AM Update: I received an apology from the thief. He claims he didn’t know it was copyrighted. (That still doesn’t explain why he copied it word-for-word and put his byline on it. I wonder if he went through school like that, too.) I sent him links to Plagiarism Today and Creative Commons, hoping to educate him.

RedBubble

Another online community.

RedBubbleI recently discovered RedBubble, an online community for creative people. RedBubble offers members and visitors three things:

  • A community of photographers, artists, and writers. This is a place where you can meet other creative people, view and comment on their work, and get feedback on your own work. For me, seeing the work done by other members has re-energized me, giving me a real desire to get back into photography, which has been one of my hobbies since my college days.
  • A place to sell your artwork. One of RedBubble’s draws is that once you have uploaded artwork to their server, you can make that artwork available for sale in a number of formats, including cards, laminated prints, canvas prints, and framed prints. You can take that idea a step farther (as I did) and use it as a place to get quality prints of your own photos for your own use.
  • A place to buy quality artwork by amateur and professional photographers and artists. Just about all the images online are available for sale as cards and prints. On my first visit, I found about a dozen photos I liked enough to order as cards. But not all artwork online is photos. There are also drawings/paintings and t-shirt designs. So if you’re looking for interesting artwork, I recommend giving RedBubble a try.

The community is small and its members are mature and relatively friendly. (Or the ones that aren’t are keeping to themselves.) That alone is a good reason to get onboard.

Selling Your Own Artwork

Here’s how artwork sales works:

You start by uploading your artwork and providing information about it, including a name, description, and keywords. You want to upload the highest resolution images you have; the higher the resolution, the more formats it can be made available in. For example, if you upload a 5 megapixel photo, it’ll only be available as a card or as a small (approximately 8 x 12) print. There just isn’t enough data for the larger sized formats.

As part of the upload process, you specify a markup percentage. All products have a minimum price, which is how RedBubble covers its costs and makes money. The base prices are reasonable (in my opinion, anyway) with cards starting at $2.50 each and small laminated prints starting at $15 each. The markup percentage is the profit you can make on the sale of one of your images. For example, the default 20% markup will earn you 50¢ on a card and $3 on a small print. If you want to make more money, just up the percentage. But keep in mind that if you make your products too costly, you could price yourself out of the market.

My RedBubble PortfolioOnce you’ve saved all this information, the artwork appears in your portfolio. If you’re lucky, it might also appear in the Gallery of featured work, which is how many people find work to comment on or buy. Members and site visitors can look at your work and buy it. Members can also comment on it. In general, members are very polite and complementary. I think that if they see something they don’t like, they just don’t comment. (Isn’t that refreshing in an online community!)

RedBubble’s shipping rates are incredibly reasonable. For example, I ordered 10 cards last week and the total shipping was only $2.73. Shipping is also reasonable on framed prints, which are notoriously expensive to ship. So the cost of buying artwork can be very reasonable.

As for quality, most users seem happy with what they’ve been ordering. I’m waiting for my cards to arrive. If the quality is good, I’ll take the next step and order a print or two. Since I’m extremely quality conscious, I won’t hesitate to let you know if I think RedBubble doesn’t make the grade.

For Writers

As for the writing side of RedBubble, it’s not as obvious, but it’s there. You can find writing exercises and challenges in the public forums. Each member also has a journal — like a personal, RedBubble blog — to share thoughts and ideas. Some folks are using both features to share poetry and very short stories. I wrote my first haiku in years based on a challenge in the forums. (That’s about the limit of my poetry capabilities these days.)

Give it a Try!

If you’d like to check out my RedBubble portfolio, you can find it at http://www.redbubble.com/people/mlanger. You’ll see some of the photos I’ve shown off here on my site, as well as a few that haven’t found their way online yet. I’d be tickled pink (yes, I did say that) if I got some comments or sold a card or two.

Are you an artist, photographer, or writer? If so, I highly recommend checking out RedBubble. I don’t think it’ll disappoint you.

Blog, Defined VERY Broadly

A definition I can live with.

I try very hard to follow a number of blogs. Unfortunately, there aren’t enough hours in a day for me to keep up with the ones worth following. But Deep Jive Interests is one of them.

In a post today, Tony Hung wrote an excellent rebuttal to Jakob Nielsen’s recent article urging people to write white papers instead of blogs. In it, he defined the term blog. From Jakob Nielson — With The Humblest Respect? You Don’t Understand Blogging, Sir. on Deep Jive Interests:

I like to define it in the broadest way possible, independent of the content, or things like comments. A blog is simply a way of distributing content in reverse chronological order.

Now this is something I can live with. It leaves bloggers open to write about whatever they like, using any format they like. And that’s what I try to do here — which is why this blog is such a hodgepodge of information and ideas.

I recommend Tony’s article. If you’re a serious blogger, check it out — and subscribe to the feed for his blog, Deep Jive Interests.

As for Mr. Nielsen…well, my opinion of him has dropped somewhat after reading “Write Articles, Not Blog Postings” on his site. Too bad he doesn’t allow comments on his site. I’m sure plenty of bloggers would help set him straight.

Who Moved My Blackberry?

by Lucy Kellaway.

While on the plane from Phoenix to Newark the other day, I read Who Moved My Blackberry? by Lucy Kellaway. It was a quick read, primarily because the entire book was written as a series of e-mail messages, most of which were from the main character, Martin Lukes.

It was a great example of the writer’s principle of “show, don’t tell.” By reading Martin’s outgoing messages and a handful of incoming messages he received from others, I got an excellent idea of what Martin was like. He’s full of himself, a chauvinist, not too bright, overweight, a bit lazy, somewhat manipulative, and not very honest to the people around him — or himself. After the first 25 or so pages, was used to the writing style or e-mail as a storytelling device. As amazing as it may seem, the e-mail messages moved a definite story forward, with multiple plot lines. What’s even funnier, however, is that by reading Martin’s answers to e-mail messages he received that weren’t in the book, I knew what other people were thinking about him and got a pretty good idea of what they’d written.

The book is also a look at the corporate culture. Although the book takes place primarily in Martin’s workplace at a multinational corporation, it’s impossible to know what the company does or sells. Martin, a marketing executive, is mostly concerned with corporate branding and public relations. But even though the reader never learns what his company does all over the world, it doesn’t matter. And I think that says a lot for today’s corporations. A lot of the employees are just glorified paper-shufflers that could be working for any company selling any product or service.

The book was very good and I highly recommend it. I left it at my brother’s house for my sister-in-law, who works in Human Resources, to read. I think she’ll be able to identify with what goes on between the lines of all those e-mail messages.

Looking for a fun read? Give Who Moved My Blackberry? a try.