I didn’t want to do it, but I had to.
The biggest problem I have as the author of computer books and articles is that in order to write about hardware and software, I have to own it. Or at least have it in my possession for enough time to learn and write about it.
That’s why I bought an iPod years ago. I had to write about using iTunes with an iPod for my Mac OS X book. I couldn’t get a loaner from Apple and I didn’t know anyone who had one. So I had to buy one. I still have it and still use it. It’s the original iPod, which held 1,000 songs on its whopping 5 GB hard drive. At the time, it was an incredible breakthrough in MP3 technology. But today, it’s a dinosaur, almost embarrassing to admit owning. (I own a Newton, too. But let’s not go there today, huh?) But it works, so I don’t care.
Want to know where I spent the most time listening to my ancient iPod? In my old helicopter, Three-Niner-Lima. I had Paul, my old mechanic, install an audio patch into the intercom system and put an RCA jack on the side of the instrument panel. I bought a nice leather case for the iPod with a mounting do-dad so I could hang it beside that jack. Then I used a standard Radio Shack cable (not bought locally; those guys don’t have anything you need when you need it) to patch the iPod into the helicopter’s intercom system. I could listen to tunes while I flew. Best of all, when there was a radio transmission, the music would automatically cut out so I could hear the radio. Ditto when I talked on the radio. A great arrangement. It made some of those long cross-country flights over Arizona and California and Nevada deserts a bit more pleasant.
The iPod Photo came out about a month or so ago. Probably less. I can’t remember. Anyway, Apple took the next logical step and made it possible to put photos on an iPod. So they’re worth looking at, they changed the screen to color. And since 10 or 20 GB isn’t enough to hold all your music and photos, they come with either 40 GB or 60 GB worth of storage.
I tried to get one from Apple as a loaner. They have an editorial loan program that is extremely difficult to get hardware from. I succeeded twice times in the past — I got an iBook loaner once and an iMac (ET style) loaner another time. But this time I wasn’t as lucky. I was told the waiting list was “a mile long.” Wow. So I bought one.
It came yesterday. I had company so I couldn’t tear open the box and immediately play with it. So I took it to work this morning. I’d just finished work on [yet] another Word book and was waiting for the index to come from the indexer so I could lay it out. I’d promised articles to two publishers. But I could spare a few hours to configure and learn about my new toy — I mean, vital piece of hardware.
It’s cool. No doubt about it. The dock it comes with sure beats that FireWire cable I left on my desk for syncing and recharging the old iPod. And the color screen is beautiful.
I stuck it in the dock and immediately started putting songs on it. I was able to fit my entire iTunes music library, which really isn’t much — only about 1,600 songs. (No reason for me to copy all my CDs to my computer’s hard drive when they weren’t going to fit on my iPod anyway.) Then I copied my iPhoto photo library to the iPod. All 2,600 photos. When I was done, I’d used less than half of the iPod’s 40 GB. Sheesh.
I got an e-mail from one of the editors waiting for articles and wrote back to her, mentioning that I’d just gotten an iPod Photo. How about an article that explains how to create a custom slide show with music on the iPod? She wrote back saying that they’d been talking about iPod photo in a meeting that morning. Write the article! So I did. And I submitted it this afternoon.
So I guess it must be an important piece of hardware, necessary for my work. After all, I’d owned it for less than 24 hours when I wrote an article about it that earned me $300. Another article and it’ll be paid for.
And yes, the new helicopter will be iPod-compatible. It has a built-in audio jack. But I think I’ll stick the old iPod in there, just for old time’s sake. After all, 1,000 songs really is enough.
Marketing is an important part of any business. And the most effective marketing includes visuals. Take, for example, my slides at the movie theater. There are a few aerial shots of the town and some cattle tanks, giving people an idea of what they can see from the air. But there’s also an excellent air-to-air photo of my old helicopter, Three-Niner-Lima. In the photo, I’m flying past Vulture Peak, just like I do on my Grand Tour of Wickenburg. It’s a real photo that Mike took from the passenger seat of a Piper Cub years ago, when we were flying in formation just to take the photos. I have several of these shots. One — the one you can clearly see me in the cockpit, looking at the camera — is on my business card. These photos look so good that I’ve been accused of cooking them up in Photoshop. But I didn’t. They’re real.
Meanwhile, I had a number of air-to-air photos of my friend Tristan’s R44 taken here in Wickenburg. I leased Tristan’s ship last year for the season and did relatively well with it. That’s what convinced me that I could build the business much better with a 4-seat helicopter. We’d taken the pictures for last year’s ad campaign: “Share the view with a friend or two!” Trouble is, Tristan’s ship is metallic gray with a dark blue stripe. My ship will be Ferrari red with no stripe.
So I sent Bert an e-mail with a thumbnail image of the photo I wanted him to convert and brief instructions. He said he’d do it, that I should just send him a bigger image. I sent the image with more complete instructions. I asked him to remove Tristan’s N-Number. I told him that if he wanted to get really fancy, he could add mine. The next day, the fruits of his labor arrived in my e-mail inbox. It was a photo of Tristan flying a helicopter that hadn’t been built yet.
My last entry was pretty depressing. I was under a lot of stress to get the book done. Now that it’s done and the stress is gone, I’m feeling much better. The book is nothing short of a masterpiece, if I do say so myself, and I’m extremely pleased with it. We (Peachpit Press and I) got a lot of feedback from readers about previous editions. It seemed that my VQS wasn’t considered “good value for the money” because it didn’t have as many pages as other competing books. What most people didn’t consider was that VQSes are traditionally short (around 300 pages). Mine was actually long at about 400 pages. And it was considerably cheaper than the other books. But I guess if you calculated price per page, I probably fell a bit short of the competition. And I can’t deny that buying two books (a VQS and a VQP) does cost readers more money. In defense of Peachpit, the idea behind that strategy is that not all readers need all that information and we could provide affordable books tailored to two markets. But that’s not how reviewers saw the situation.