My experiences with a meal kit service.

This winter, I spent some time with my friends Jan and Tiff in their Arizona home. I’ve known them since 2013 when I swapped my old golf cart for a towable helicopter landing platform. Back then, they owned a helicopter flight school in Mesa AZ. I got to be good friends with them and their partner, Woody. In those days, Jan and Woody were airline pilots for America West, which was eventually gobbled up and merged into US Air. Now they’re both retired and still living in Arizona. They sold the flight school a few years ago.

Enter Tovala

Anyway, neither Jan or Tiff cook so they basically eat out or order in all the time. I’ve become used to it when I visit with them and often pick up the tab (when I’m fast enough) when we eat out. But this time was a little different. I noticed that they had a fancy toaster oven on their countertop. Long story short: they’d signed up for a meal kit program and the oven had come with it.

The program is called Tovala and it’s absolutely perfect for anyone who can’t cook or simply doesn’t want to cook. You sign up and get the oven, which is a smart device (more on that in a moment). You commit to a certain number of meals per week — the minimum is 4 — and they come once a week in an insulated box full of little meal boxes, often with meat or fish in a vacuum-sealed pouch. Everything is fresh and the quality seems to be good. At mealtime, you open a little box, follow the instructions on the card to put meal components into aluminum foil trays, pop the trays in the oven, scan a QR code on the card, and push the oven’s start button. It’s automatically programmed to cook the meal for you, usually in oven mode. (The oven can also toast, broil, and air fry.) When it’s done, you plate it up, add provided sauces and/or toppings, and eat it.

Here’s an unboxed Tovala meal. Everything comes in the tan box. Take the plastic off the trays, put them in the oven, scan the code, and the oven cooks it. Some meals do require a bit of assembly before cooking, but it’s all so easy a 5 year old could do it.

It’s absolutely idiot-proof, making it possible for someone who can’t cook to get a hot meal at home without ordering out. This is perfect for Jan and Tiff, mostly because Tovala meals tend to be healthier than restaurant or takeout food. (More on that in a moment, too.)

Worth a Try

I’m the opposite of Jan and Tiff when it comes to meals. I know how to cook and I can do it pretty well when I want to. I actually like to cook — sometimes. But I also like to have a wide variety of food and don’t necessarily want to track down recipes, shop for ingredients, and then make a whole recipe for my one-person household. Yes, I do it once in a while and I normally eat leftovers the next day and then vacuum seal and freeze additional portions. But I also have a busy life and cooking can become a chore. So I eat a lot of what I’ve put in the freezer or make meals of almond butter or avocado on crackers, or ramen with veggies, or even store bought or frozen prepared foods. It’s just not good for me in so many ways.

I thought Tovala might give me the variety I crave without the effort of making it myself or the cost/bother of going out to eat. (Understand that I live 10 miles from town and no one delivers up here.) I did the math and the price wasn’t outrageous. 4 meals a week cost about $65, which is $16-$17 per meal. I’d spend at least that if I went out, and I’d still have at least 20 miles of driving to get into town and back.

And yes, I know I can eat a lot cheaper with groceries. I’m not an idiot. I can and often do prepare a good balanced meal based around a normal meat or fish protein for under $10. But I considered this a treat and, if I could, I’d just get two or three meals a week from Tovala.

Observations

I’ve had four weeks of deliveries so far.

The first week was pretty much a loss; the food arrived on Friday and by Saturday morning I was on my way to Florida for a boat captain gig for a week. I left the food for my housesitter who was not impressed.

The second and third weeks were pretty good. Everything cooked pretty well with just a scan and the touch of a button and the vegetable or pasta combinations were good. The beef dishes were very good, which surprised me. I quickly discovered that the chicken and fish cook better than the pork, which dries out. The side salads were a sad little joke, barely more than garnish with dressing.

But, in general, the portions were good and the food was definitely fresh. I could always eat more — but then again, if I like something enough, I could probably eat it until I exploded.

I liked the flavors, which is why I’d signed up. So in that sense, I was satisfied.

But Is it Really a Good Match for Me?

Unfortunately, I came back from Florida realizing that I needed more calorie-conscious meals. (Yes, while I was traveling this winter, I porked up, as usual, and needed to start dieting again to feel more fit.) And what I was facing from Tovala were extremely tasty but not very diet-friendly food.

You see, you need to order (or skip) your meals at least 10 days before you actually get them. For example, the meals I’ll get on Friday, March 27 have to be finalized by Wednesday, March 18. So because I’d ordered tasty comfort food before going on my trip, I faced two weeks of that instead of more calorie conscious choices.

And I’ll be frank: their idea of “calorie smart” is not the same as mine. I expect a lower calorie meal to come in at less than 500 calories, preferably less than 400. (And yes, it’s doable. I made grilled salmon with a salad the other day with a total calorie count of just 170.) I think they’d have to lean heavily on their puny salads to make that happen. I’m capable of grilling or baking a protein with a handful of power greens, some tomatoes, and a tablespoon of dressing, so I don’t need something like that delivered. (Maybe someone who can’t cook or simply doesn’t have time to cook or shop might feel differently. Think Jan and Tiff.)

Of course, once I started tracking calories, I started looking very closely at the nutritional information for the Tovala meals I was eating. Calories were important, but so was sodium and added sugars. And what I was learning was that some Tovala meals were definitely fine-tuned for flavor instead of nutrition. I know that adding a lot of salt and sugar is a restaurant/catering ploy to make their food taste better, but in my mind, a savory entree should have zero added sugar. And come on folks! Stop with the salt. It’s easy to add salt but impossible to remove it.

Going back to the 10 days advance notice, however, this has proved difficult for me, as my calendar is always in flux. Last month’s last minute captain gig is just one example: I got the call on Friday and was on a plane Saturday afternoon. One of the things I like most about my life is its spontaneity — I can decide at any time what I want to do and when I want to do it. Having to lock down whether I get meals 10 days before they arrive means that if I change my plans, I need to either take the meals with me (which is only possible when I have a way to store and cook them) or find someone else to take them for me. That just adds another thing to think about when I make or change plans.

AI Support

I had ordered an egg rolls add-on for one of my meals (before I knew I really wanted to watch my calories) and tried to remove it. I couldn’t figure out how. Neither the app nor the website made it possible to remove just an add-on item. (In hindsight, I suspect I could have removed that entire meal and maybe the add-on would have gone with it. Then I could have re-added the meal. That might have worked.)

I tried technical support chat in the app and my highly specific request was handled by an AI that provided me with links to options that did not apply. When I said I wanted to chat with a person, I was told to enter my email and message. I did. No person joined the chat, but I did get an email response — from an AI. This included instructions to remove the add-on that simply did not work. I tried chat again, told it I wanted a human, and waited. Within about 4 minutes, a human joined the chat. Based on the subsequent chat, I am 98% sure she was human. She resolved the problem by finding the item and removing it for me.

But the whole thing left a bad taste in my mouth. (No pun intended.) A problem that I struggled with over the course of more than 40 minutes with a ton of frustration could have been quickly resolved if a human had answered the chat in the first place.

I cannot tell you how much I hate dealing with AI systems for technical support or customer service. 90% of the time, these systems cannot resolve my problem. All they do is tell me that the company I’m dealing with cares so little about their customers that they won’t even hire a sufficient human support staff. Instead, my needs are handled by a fucking machine that can’t even get things right.

And if you try to tell me in comments that “this is the future,” let me respond right now: only if you let it. I won’t. Don’t we deserve better when we are paying for a product or service? I know I do. Stop following the rest the herd and say no to AI.

Not For Me

So after four weeks of Tovala meals — two of which are still in my refrigerator — I have decided that Tovala is not for me. Between my fluctuating schedule, my need for more calorie conscious meal choices (that do not rely on a salad I can make better myself), and my absolute hatred of AI-based support, I don’t think I can continue using Tovala on a regular basis. That might change when I get my weight down to where it needs to be or spend more time at home, but for now, no.

Don’t get me wrong. If you’re like Jan and Tiff, can’t be bothered cooking, and are tired of the bother and expense of eating out or ordering in, Tovala might be perfect for you. (If you want to try it, here’s a referral code that’ll get you a free oven.) The food is good and fresh and the meal choices are interesting. And it seriously can’t be any easier to prepare your food.

But I will be getting two more weeks of Tovala food. You see, when you sign up and get the oven for free or at a discount, you agree to buy 6 weeks of meals within 6 months. I have two weeks to go. They’ll likely be in late May because my schedule for April is filling up very quickly. I don’t mind — again, I like the food. And, to be honest, I probably won’t cancel the service entirely. But I’m not sure when I’ll feel comfortable ordering food 10 days in advance.