Silent Keynote Campaign? Get a Grip.

Some spoiled kids plot to whine in silence.

Here’s a sad example of the mentality of some Mac users. The “Silent Keynote Campaign at Macworld Expo” is one way some people think they can send a message to Apple about how “mad” they are about Apple dropping out of future Macworld Expo. In reality, all they’re doing is exposing themselves as whining fanboys (or fangirls, perhaps).

If you’re attending the Macworld Expo keynote on Tuesday, Jan. 6, you can send a message to Apple by remaining silent during the 2009 keynote. While Phil Schiller is on the stage, let there be no applause, no whistling… just utter and complete silence.

Boo hoo. Apparently, I’m not the only one who thinks this campaign is stupid and childish.

Get a grip, folks. This isn’t the end of the world.

I’m as big an Apple supporter as the next guy — probably even bigger, since I’ve been using them and writing about them since 1989. I have to admit that although the announcement saddens me because it marks the end of an era, it’s not going to have a major impact on how I buy and use computers and software.

I get better attention and support in an Apple store than I ever got in the Apple “booth” at Macworld Expo — and half the time I had a Press badge on at the show. Indeed, an Apple Store is like having a Macworld Expo Apple booth with attentive staff available almost every day of the year. And I’d rather see Apple cut back on its trade show budget than cut back on employees or development costs. Wouldn’t you?

As for the silent treatment aimed at Phil Schiller, that’s not only rude, but it’s inconsiderate and unbelievably childish. And think of the message that sends to the rest of the computing world about Apple users.


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