Tag Archives: spam

Another Social Networking FAIL

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Tip: When you wait five years to reply to a tweet, you’re doing it wrong.

Yesterday, a tweet addressed to me using Twitter’s @Reply feature appeared in my timeline on the Twitter app on my Mac:

Tweet from GotPrint

Thanks for my interest? What interest? I’d been using GotPrint.com for several years, but didn’t recall ever using Twitter to express my interest in the company.

Fortunately, the Twitter app (and Twitter.com, for that matter) makes it easy to see the original or “parent” tweet an @Reply is in response to. When I checked, I found the following Tweet:

Parent Tweet

Note the date on that tweet: December 10, 2007. Now note the date on this post: July 6, 2013. I tweeted about the company — not even using its Twitter name — five and a half years ago.

And they replied yesterday with a canned, spammy response.

Annoyed at being spammed, I responded:

Response

Apparently, the folks at GotPrint.com think I’m an idiot. Their response a short while later offered an unlikely and lame excuse:

Lame Excuse

Follow up? Five and half years later?

It’s far more likely that GotPrint.com got its hands on a Twitter bot that ran through all the old tweets that mentioned the company by name and generated spam like the message I got. While most people would likely ignore the message — because, let’s face it, most people don’t actually read the tweets on their timeline — I didn’t.

I replied:

Reply

And then I blogged about it here.

Why is this a social networking failure? Mostly because GotPrint.com — or the individual/organization it hired to handle its social networking — misses the point of social networking: engagement.

Social networking isn’t about gathering followers and spamming them with product info. Social networking is about making your company available for a dialog with your customers and potential customers. A timely dialog. (I complained about this in another blog post years ago, but I can’t seem to find the post to link to it. Sorry!)

The companies that use social networking effectively respond promptly and appropriately to social network mentions of their companies, especially when those mentions tag the company by its Twitter (or Facebook or other social network) name. They provide additional information when requested. They link to helpful documentation to solve specific problems. They provide customer service information when its needed.

They don’t generate automated responses using bots based on key words or phrases. They don’t come up with lame excuses when they’re caught doing something stupid (like responding to a 5-1/2 year old tweet). And they certainly don’t attack other social networking users who might have something negative to say about them (as Amy’s Baking Company so famously did earlier this year).

Twitter has been around for more than seven years now. Facebook, LinkedIn, and other social networks have also been around for quite some time. I find it incredible that organizations are still struggling to make social networking part of their customer service and marketing efforts. It’s pretty simple; why can’t they figure it out?

As for GotPrint.com, well, I’ll likely continue using them for my print marketing needs — which, admittedly is limited these days. But it isn’t because of the tweet I received from them yesterday. It’s because their price and quality meets my needs. If anything, yesterday’s tweet is a black mark against them — the only black mark so far.

And no, I won’t follow them on Twitter. In fact, if I hear from them again, I’ll likely report them for spam.

American Express Transfer Email Message Scam

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Yet another email scam — this one supposedly from American Express.

I don’t even think the bits had even finished uploading on yesterday’s scam report when this one popped into my email inbox for the same email address (which I’m probably going to turn off very shortly):

Amex Scam

Once again, it’s easy for me to recognize this as a scam:

  • Bad email address. My Amex account uses another one.
  • I don’t have an American Express Open account at all.
  • I didn’t do any Amex transfers.

The message was from a noreply address at Bebo Services. All the links point to the same page on the kingspssq.org.uk domain. Again, I haven’t tried the links and have no plans to do so.

At this point, if you’re blindly clicking links in any email message you get that looks the least bit suspicious, you probably deserve whatever results.

Be smart. Think before you click.

Verizon Acknowledgement Message Scam

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Another email scam, this one purportedly from Verizon Wireless.

Got this message in my email inbox today:

Verizon Scam Message

This is obviously a scam. Several things tipped me off:

  • I did not recently do any new transactions with Verizon Wireless. In other words, there was no real reason to contact me.
  • The message was addressed to an email address Verizon does not have for me.
  • Pointing to any of the links in the message reveals the same destination URL on the domain jsslcctv.com — which has nothing to do with Verizon.
  • I didn’t check the account number, but I’m pretty sure mine is my phone number and it doesn’t end with 8281.
  • Poor grammar/wording indicates the person who wrote this message was not a native English speaker.

I don’t know what clicking these links does and I don’t want to know. I just want to warn others that this is yet another scam that could easily suck you in if you’re not paying attention. Think before you click!

Battling Comment Spam

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An interesting — but unfortunate — statistic from this site.

One of the biggest challenges to bloggers who allow comments on their blogs — other than dealing with immature, know-it-all asses who can’t write a civil sentence — is comment spam. It generally comes from three sources:

  • Automated spambots that are programmed to post comments on blogs. This accounts for more than 90% of the comment spam out there.
  • Real people who manually post comments that promote their products, services, or websites.
  • Pingbacks from blogs built by scraping content from other blogs, primarily to attract hits to other links on their pages.

I wrote about comment spam extensively on my Maria’s Guides site when I was regularly providing fresh content about WordPress. If you’re a blogger, you might find the following posts there interesting:

Spam vs. Ham on An Eclectic MindWordPress’s anti-spam tool, Akismet, does an excellent job of catching and filtering out spam so I don’t really need to see it at all. It also provides statistics about comments. This morning, while looking at these stats, I discovered that a full 98% of all comments posted on this blog are spam — or about 4,000 to 10,000 spam comments a month — leaving only 2% as legitimate comments (or “ham,” a term used by Akismet).

If this percentage is about the same on all blogs, it’s easy to see why so many bloggers elect to either turn the commenting feature off or require registration for commenting. (Note that registration doesn’t always help; some spambots can also register an account and then manual intervention is required to identify and delete those accounts.)

Comments are moderated here for two reasons:

  • Aksimet doesn’t catch all spam. It misses, on average, about 10 spam comments a month.
  • Akismet can’t identify abusive comments.

I have a zero tolerance approach to spam and abusive commenters and don’t want to see any of it on this blog. So I manually review all the comments that Akismet approves before allowing them to appear on this blog.

June 30, 2014 Update
I’ve finally gotten around to writing up the site comment policy on a regular page (rather than post) on this site. You can find it here: Comment Policy.

(If you believe that deleting comments is censorship or somehow violates your freedom of speech, read this and this.)

Personally, I’d like to see a higher percentage (and number) of legitimate comments on this blog. I like when good conversations get going among readers. I can think of two posts offhand where reader comments have added real value to what I’ve written: “The Helicopter Job Market” and “Why Groupon is Bad for Business…and Consumers.” I write from experience and my experiences are limited. When readers share their own thoughts based on their experiences, they provide more information for other readers to draw upon. They help round out a discussion. And as long as they don’t get rude or abusive to me or other commenters — or are obviously commenting to promote their own product or service (i.e., spamming) — I don’t care if they disagree. Intelligent, civil debate based on facts is encouraged.

But while comment spam is obviously a serious problem for all bloggers that allow comments on their blogs, I have it well under control here.

Spam is Spam

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Don’t try to advertise your products and services on my blog.

June 30, 2014 Update
I’ve finally gotten around to writing up the site comment policy on a regular page (rather than post) on this site. You can find it here: Comment Policy.

For some reason lately, my blog — and many others, I’ve heard — has been attracting a much larger than usual amount of comment spam. Comment spam — in case you’re not familiar with the term — is an attempt by spammers to incorporate links to products, services, or Web sites they’re trying to promote in the comments on blog posts. Smart bloggers use spam filters like Akismet (which I use) to separate the obvious spam from what might be legitimate comments. Some bloggers let everything that their spam filter doesn’t catch get published to their blog, but I don’t. I review and approve every single comment. This is all laid out in my site’s comment policy.

This site attracts, on average, about 100 spam comments a day. Lately, that number has quadrupled. On another one of my sites, Maria’s Guides, spam has increased tenfold. Apparently, there’s a new spam tool available for spammers. But Akismet has me covered.

Akismet, unfortunately, doesn’t catch all spam. One or two spam comments slip through each day. I dutifully delete them — or, more accurately, mark them as spam so Akismet will recognize them as such in the future — even if they appear to have been manually entered by a real person. (Most comment spam is entered automatically by spamming software.)

What some people don’t seem to understand is that my blog does not exist as a platform for them to advertise their goods and services — especially if those goods and services compete with mine. What can people possibly be thinking if they attempt to advertise their helicopter charter service or computer how-to book on a blog post that talks about my service or book? Do they think that I spend hours every week building a platform for their advertising? I don’t.

Don’t get me wrong: I’m not discouraging comments here. I’m just asking readers to think about their comment before adding it:

  • Is it on topic? Most spam is not.
  • Does it add to the conversation, and thus, to the value of the blog to other readers? A comment written solely to advertise a product or service rarely adds to the conversation. And yes, it is possible to mention and discuss a product or service without it being an advertisement.
  • Does it provide information about products and services that compete with the blog author’s business? You can’t honestly expect a blogger to allow comments that would reduce his or her ability to earn a living.

If the answer to any of these questions is NO, don’t post it. You’re wasting your time since it’ll never appear here.

And here’s a tip: you’re far more likely to have a comment containing product or service information accepted here if you’re a regular commenter.

If your first comment here simply presents information about a product or service, it’s all to obvious to me that your sole purpose for posting it is to spam my blog. Don’t waste your time. It only takes me a second to click the Spam button.