How to Report Spam Search Results to Google

When search results include spam, we all suffer.

Ever conduct a Google search, only to find that one of the top (non-sponsored) search results has no real value as far as your search criteria is concerned? In other words, the owner or Webmaster on the site has manipulated site content so it appears as a top search result but really has nothing to do with what you’re looking for?

That search result is considered spam by the folks at Google, and they want to stop it as much as we do.

What Google Says

From Google’s Report a Spam Result page:

We work hard to return the most relevant results for every search we conduct. To that end, we encourage site managers to make their content straightforward and easily understood by users and search engines alike. Unfortunately, not all websites have users’ best interests at heart. Trying to deceive (spam) our web crawler by means of hidden text, deceptive cloaking or doorway pages compromises the quality of our results and degrades the search experience for everyone.

We think that’s a bad thing, and so we request that, if your Google search returns a result that you suspect is spam, you please let us know by using this form. We thoroughly investigate every report of deceptive practices and take appropriate action when we uncover genuine abuse. In especially egregious cases, we will remove spammers from our index immediately, so they don’t show up in search results at all. At a minimum we’ll use the data from each spam report to improve our site ranking and filtering algorithms, which, over time, should increase the quality of our results.

Here’s what you can do to help

  1. Report a Spam ResultVisit www.google.com/ contact/ spamreport.html and scroll down to the Report a Spam Result form.
  2. In the Exact query box, paste in the contents of the Google Search box.
  3. In the Resulting Google page box, paste in the contents of the address box for the Google Search results page.
  4. In the Specific web page or site box, paste in the contents of the address box after clicking the link to the spam page.
  5. Turn on all the check boxes that apply.
  6. Use the Additional Details box to explain why you consider the result to be spam or what you were looking for and why the page/site doesn’t deliver what you expected.
  7. Click Submit.

It’ll only take a few minutes and, if enough people do this, we can really make a difference.


Fighting Spam — All Kinds

How I deal with comment and pingback spam.

I start each morning pretty much the same way. I make myself a cup of coffee, make a scrambled egg for my parrot, and then sit down at the kitchen table and check the comments that came into my blog overnight.

About Spam

The main thing I’m checking for each morning is comment and pingback spam. These are similar but different.

  • Comment spam is a comment that exists solely to provide one or more links to another Web site, usually to promote that site or its services, but possibly to just get links to that site to improve Google rankings. Comment spam ads nothing to the site’s value. Sometimes disguised as a guest book entry or general positive comment — for example, “Great blog! I’ll be back!” accompanied by a link or two — it simply isn’t something the average blogger should want on his or her site.
  • Pingback spam is a comment that appears as a result of a link on another blog pinging your blog. Although many pingbacks are legitimate (as many comments are legitimate), there appears to be a rise in pingbacks as a result of feed scraping, which I’ve discussed here and here. Pingback spam is usually pretty easy to spot; the software that scapes the feeds isn’t very creative, so the excerpt is usually an exact quote from what’s been scraped. Sometimes, oddly enough, the quote is from the copyright notice that appears at the bottom of every feed item originating from this site. Pingbacks automate the linking of your site to someone elses — in the case of pingback spam, it’s likely to be a splogger.

Lucky me: I get both.

Tools to Fight Comment Spam

Fortunately, I use both Bad Behavior and Spam Karma 2 (many thanks again to Miraz for suggesting both of these), so the spam comments that get through their filters and are actually posted to the site are minimized. On a typical day, I might just have 3 to 5 of them. Compare that to 3,400 potential spam messages stopped by Bad Behavior in the past week and the 51,000 spam messages deleted after posting by Spam Karma in the past year since its installation. Without these two forms of protection, I’d be spending all day cleaning up spam.

Anyone who doesn’t use some kind of spam protection on a blog with open comments is, well, an idiot.

Neither program is very effective against pingback spam, although Spam Karma seems to be catching a few of them these days. Although I’m pretty sure I can set up WordPress to reject pingbacks, I like the idea of getting legitimate links from other blogs. It helps form a community. And it provides a service to my readers. For example, if I wrote an article about something and another blogger quoted my work and added his insight to it, his article might interest my readers. Having a link in my comments right to his related post is a good thing.

My Routine

So my morning routine consists of checking Spam Karma’s “Approved Comments” and marking the comments that are spam as spam. Then I go into WordPress’s Comments screen (Dashboard > Manage > Comments) and marking pingback spam as spam and deleting it.

Why do it both ways? Well, I’m concerned that if I keep telling Spam Karma that pingback spam is spam, it’ll think all pingbacks are spam. I don’t want it to do that. So I manually delete them. It only takes a minute or two, so it isn’t a big deal. If I had hundreds of these a day, I might do things differently.

The other reason I delete the pingbacks manually is because I want to check each site that’s pinging mine. I collect URLs of splogging sites and submit them periodically to Google. These sites violate Google’s Terms of Service and I’m hoping Google will either cancel their AdSense accounts or remove them from Google’s search indexing (or, preferably, both). So I send the links to Google and Google supposedly looks at them.

I’m working on a project to make creating a DMCA notice easier — almost automated — and would love to hear from anyone working on a project like that.

This morning was quiet. Only three spams to kill: one comment spam and two pingback spams. I’ll get a few more spams during the day and kill them as they arrive; WordPress notifies me via e-mail of all comments and pingbacks as they are received. (I don’t check my e-mail at the breakfast table anymore.)

Do you have a special way to deal with comment or pingback spam? Don’t keep it a secret. Leave a Comment below.

Site Comment Policy

I need to make a few things clear(er).

June 30, 2014 Update
I’ve finally gotten around to writing up the site comment policy on a regular page (rather than post) on this site. You can find it here: Comment Policy.

Although I discuss my comment policy briefly on the Contact Me page of this site, allow me to expand on what’s there in this post.

Comments Overview

This site allows comments on blog posts (often referred to as “articles” here). To enter a comment, fill in the comment form at the bottom of the post. If the form doesn’t appear, click the Comment link at the bottom of the post to display it. Registration is not required.

The name, e-mail, and comment fields of the form are required. If any are left blank or if the e-mail field is an obvious fake, the comment will be deleted.

First names only or handles are fine for the Name field, as long as they don’t use words that are in poor taste.

If you enter a company name or Web site name in the Name field, there’s a pretty good chance your comment will be deleted as spam.

Speaking of spam, if your comment was posted solely to advertise a product, service, or Web site, it’s likely to be deleted as spam. I have zero tolerance for spam or spam-like postings.

All Comments are Moderated

Because of the problem with comment spam on frequently-visited blogs, this site uses two types of comment moderation:

  • Automatic moderation through the use of spam prevention software. I use two different spam prevention software packages. One can automatically determine whether a site “visitor” is really a spambot and prevent it from posting a comment. It’s about 75% effective and generally catches 5,000 to 10,000 individual spambot accesses each week. The other spam prevention package uses established algorithms to identify messages that are likely to be spam. It holds these messages in a special moderation queue for me to review. But since there are usually 50 to 200 of these messages a day, I normally just delete them without an in-depth review. The best way to stay out of this spam bucket is to minimize links within your comment.
  • Manual moderation through the review of comments that have not automatically been identified as spam. If a comment makes it through the first two lines of defense, it’s put in a moderation queue. I read the comment and determine whether it’s appropriate for this site. If it’s not, I delete it. If it is, I approve it. If it’s spam, I mark it as such to help “train” my spam detection software. If you post a spam message on this site just once, I’m not likely to see any of your future comments, since they’ll automatically go in the spam bucket.

Please don’t expect your comment, no matter how appropriate, to appear immediately or even within a day or two. I’m a busy person and try to moderate comments daily, but that doesn’t always happen. Don’t post the same comment repeatedly; I’ll just have to delete the extras.

I’m always interested in reading the opinions of others, as long as they’re presented in a reasonable and friendly way. Rudely bashing me or other commenters is a good way to get your comment deleted — or, worse yet, marked as spam so I never see one of your comments again. I’ll allow comments with differences of opinion if those differences are presented in the spirit of friendly debate.

I also reserve the right to edit comments. I don’t modify content, but I might delete something I think is offensive or overly commercial if the rest of the comment is something other readers might benefit from.

I do want to remind all visitors that I am responsible for this site’s content — including comments. I simply won’t let the site be used for anything other than a place to share information and ideas. The site maintains a PG-13 rating in both content and language.

If you believe I’ve deleted your comment because I didn’t think it was appropriate, you will be wasting your time if you attempt to repost it or e-mail me about it. Your comment will not appear and I will ignore your e-mail. It takes only seconds to delete either one, so you’re not wasting my time at all. There are a lot of small minded, nasty people out there and I’m not about to waste my time dealing with any of them.

And That’s How It Is

While I realize that this policy might be harsher than the policies in place on other sites, this isn’t one of those sites. It’s my site. You’re my guest, and I don’t expect my guests to abuse my hospitality. If you have a problem with this policy, then you have a problem with me and my site and I don’t expect you to waste your time here.

Thanks for taking the time to read this. Your comments are appreciated — really! You know where to put them.