What’s Wrong with Being an Artist?

My reaction to a Wells Fargo ad that has my creative friends outraged.

One of my creative friends on Facebook posted the following ad image:

Wells Fargo Ad

His comment: “Oh, Wells Fargo, fuck off.”

His friends had similar comments voicing similar outrage.

Now if you were born and raised on the east coast — as I was — you might not understand the problem. I think east coasters are raised with a different set of values than the rest of the country. I suspect the person who created the ad and the one who approved it didn’t get it because if they did, it never would have appeared. While it plays to a certain group of people, it’s downright offensive to others.

I get both sides and want to explore them briefly here.

Career-Focused Parents

The ad creators were likely tapping into the hopes and dreams of parents who simply want their kids to achieve on a career path that they can be proud of. Back east, at least in the household I grew up in, that meant having a job title that could be equated with a good living. In other words, money.

I get this, possibly a lot more than women in my age group do. When I was in high school and was good in math and showed an interest in accounting, it was a given that I’d go to college and eventually be a CPA. My (lower) middle class family was all over that idea. They saw a CPA as someone who makes a lot of money. There was even talk of me eventually becoming an actuary — the folks with accounting degrees who made even more money.

For the record, none of that talk came from me. I didn’t want to be an actuary and, as my college time progressed, I didn’t want to be a CPA, either. I admitted to myself, in my junior year, that what I really wanted to be was a writer. (I’d been writing since I was 13 and still have those notebooks.) That’s when I got up the nerve to phone home and tell my mother I wanted to change my major to journalism. I’m sure seismologists are still talking about the minor quake caused by the fit she threw at me over the phone that day. Writers don’t make money, she told me. Do you want to be poor for the rest of your life?

Of course I didn’t — I’d had a good taste of that life when my father left us and we were trying to survive on my mother’s waitressing pay. So I stuck with accounting. Two years later, was working at the first of three jobs in auditing that made my first eight years out of college the nine-to-five grind I grew to despise.

I should point out that a lot of women my age were never pushed into careers the way I was. Although the ones with financial resources did go to college, it was understood that they were there for an “MRS degree.” (That was the big joke around campus.) So many of the ones I knew in the very expensive private university I went to — Hofstra on Long Island, if you must know; I got scholarships — hooked up with a male counterpart on a solid career track, got married, and put their BA or BBA or BS degree aside, never to be used. It was a given in the 70s and 80s that women got married, had children, and let their husbands take care of the finances. But my family never pushed me that way and when I was old enough to think for myself, I knew it wasn’t for me.

Neither was being a CPA.

My mother freaked out again when I left the last of those three jobs — where I was a financial analyst for a Fortune 100 company making more money at age 28 than my father ever made — to start a freelance writing career. But within a few years, I was making a good living and a few years after that, I was making an incredible (even to me) living. Doing what I wanted to do, building my own unique career path, making my own life outside corporate America.

But you see, the parents the Wells Fargo ad are appealing to don’t care what their kids want to do with their lives. Like my mother, they just want their kids to have potentially lucrative careers that they can brag to their friends about. After all, which sounds better:

  • Maria’s article about the new zika virus prevention measures being tested in Florida was just published in the New York Times.
  • Maria was just promoted to Director of Auditing at Wells Fargo Bank.

What I don’t think my mother counted on was my ability to succeed as a writer. I suspect “Maria just published her fiftieth book” satisfied her need to brag. And I don’t think “Maria just bought a helicopter” hurt either. Touché.

From the Creatives’ Point of View

To be fair, this Wells Fargo ad seems to take a slightly different tack. They’re pushing careers in science. It’s as if they’re saying to parents, “Sure, your kid might want to be a ballerina or actor now, but we can help you get him or her on the right track to a great career in the sciences.” It doesn’t take much to walk away with the message that a career in the sciences is much better than a career in the arts.

And that’s what’s offending my creative friends.

What’s wrong with wanting to be a ballerina or an actor? Or a writer? Or an artist?

In my opinion, if a kid has a real natural talent for dancing or acting or writing or painting or any other creative thing and loves to do it, he or she should be encouraged at every step. Nurture that love. Provide lessons and moral support. Help him or her succeed in doing something he or she loves.

Sure, a lot of kids will “grow out of” their love for a creative endeavor. But what about the kids who don’t?

Kids like me? I began writing stories when I was 13 and did it until I was deep into my 40s. Writing is in my blood, as it is with most writers. Blogging is an outshoot of this, a creative outlet for me — even though the stories I tell here are deeply rooted in fact and/or opinion. I never grew out of my love for writing. I was just smart enough to jump the tracks when I realized my career train was taking me in a direction I didn’t want to go. How many other people aren’t brave enough to do this? And get stuck with a career and possibly a life that they really don’t like?

Why would you pull a kid away from something he or she loved doing — and might actually be good at — and push him or her into a career they might not like? A career that would leave him or her feeling unfulfilled? Always wondering what life had been like if they’d stuck with the thing they really loved?

Imagine if the world’s great creatives had been pushed into “practical” careers and stayed there: Fred Astaire, Martha Graham, Tom Hanks, Meryl Streep, Pablo Picasso, Claude Monet, Ernest Hemingway, Mark Twain, Kurt Vonnegut? And countless others? Can you imagine how dull and empty our world would be without the creatives that make us think and wonder? Who entertain and enlighten us?

Are any of these people worth less than an engineer or botanist?

Success Trumps Happiness?

To me, the Wells Fargo ad represents a sad truth about today’s American society: It’s more important to be successful than to be happy. And sadly, success is measured by what you do, what you earn, and what you own.

Parents should want just two career-related things for their children’s futures:

  • The importance (to me) of financial security

    Because of my past, financial security is very important to me. I don’t want to be poor, I don’t want to move back to my mother’s home — even if it were possible. And I take great pride — which fuels my happiness — in my ability to make a decent living in my current career as a pilot. My financial security also helped me in my costly divorce battle, making it very easy to rebuild my life alone.

    I’m also very happy with the life I’ve made for myself, especially these past few years. I’m happy with my work and the amount of time I have to travel and play and spend with friends.

    None of this was handed to me; I worked hard to get where I am. The feeling of achievement I get almost every day also adds to my overall feelings of happiness and well-being, as I blogged in July.

    My parents should be satisfied, even though I never became the CPA they wanted me to become.

    Financial security. Can they support themselves, especially as they get older? No parent who cares about a child really wants that child living at home because they can’t support themselves. But under no circumstances should a child be pushed into a career because its earning potential is greater than the career that child wants.

  • Happiness. The way I see it, if you can wake up every morning — or nearly every morning — looking forward to that day, you’re happy. (I’m there now, but I certainly wasn’t there when the alarm went off at 7 AM and had to make a 30-mile commute to a job I hated. The memory of those mornings has scarred me for life.)

Note that is a bulleted list, not a numbered list. That means you can take those two points in any order. I guess the order you take them in determines, in part, the kind of parent you are.

Now where’s the Wells Fargo ad promoting careers as dancers or actors? You know, you can send a kid to a costly school for that, too.

China Cheap

How do they do it?

When I was in Quartzsite, AZ this past winter, wandering around the sales, I bought a new pair of reading glasses with yellow-tinted lenses to cut the blue light from mobile devices. I’d heard that the blue light was bad if you used a device at night, which I did. Often. I think the glasses have helped improve my sleep patterns.

Because I need readers with me all the time and I don’t always carry a purse or clothes with suitable pockets, I’d taken to wearing the glasses on a chain around my neck, kind of like a stereotypical librarian from the 1950s. (I’ve been accused of many things, but vanity is not one of them.) When I bought the new readers, they also had beaded chains that were quite pretty and only $2. I bought one.

I wore it just about every single day for six months. Then it broke, dropping microscopic beads on the floor. I was definitely not going to restring them. With heavy heart, I tossed the chain away and got online to find a replacement.

Nice looking beaded chains were available on Amazon.com starting at about $12. Surely I could do better.

I did. On eBay. $3.56 with free shipping. I submitted an order and paid with PayPal.

I knew it was coming from China and I figured it would take a long time. Maybe a month. Whatever. I wasn’t in any hurry. I still had the old chain I’d used before the nice beaded one.

China Letter
A letter informed me my eyeglasses chain was on its way.

China Box
My new eyeglass chain arrived in a very nice satin-lined gift box.

The chain on my glasses
Although not quite as pretty as the one I broke, my new eyeglasses chain certainly does the job.

But within a few days, I got an email message from the Chinese company I’d bought from. It was written in perfect English, easy to understand, and complete in the information I needed. If scammers wrote letters this nice, they’d fool more people.

The package arrived about a week later. It was a padded envelope with Chinese postage on it. It easily fit in my mailbox.

I brought it in and opened it up. I was very surprised to find a nice pink box inside. I’d been expecting the chain in a cheesy plastic bag marked with an inspection number. The box made it suitable for giving as a gift.

When I opened the box, I found the beaded chain inside it on a piece of satin that seemed made just for it. Classy.

And that got me thinking. How do these Chinese companies make money?

First they have to get the materials and labor to create the item they’re selling.

Then they need the fancy box with the satin insert and someone to carefully stow the chain inside it.

Then the box goes into an envelope with a packing slip. A label goes on the outside with postage.

And then someone takes it with countless others to the Chinese equivalent of a post office where it’s shipped thousands of miles. It goes through customs (I assume) and gets sorted into the U.S. postal system. And eventually it makes it to my mailbox.

For $3.56.

Less than the cost of a latte.

How can they possibly make any money on this?

Helicopter Owners, Pilots, and Owner Pilots

It’s all about a difference in goals.

Note: A version of this post originally appeared in AOPA’s Hover Power blog. If you’re a helicopter pilot, you owe it to yourself to check in there regularly to read great articles written by experienced helicopter pilots.

I think a lot about the goal differences between helicopter owners and pilots. This could be because of my annual involvement in cherry drying work which is one of the few kinds of work that probably appeal more to owners than pilots.

What Owners Want

I think I can safely say that all owners–whether they own and fly for pleasure or own primarily as part of their business–want to keep owning the helicopter. That means keeping costs low and revenue–if any–as high as possible without jacking up costs so they can continue to meet the financial obligations of ownership: insurance, debt service, storage, required maintenance, registration, taxes, etc.

Of course, if a helicopter is owned as part of a business, the owner’s main goal is probably to build that bottom line. That means maximizing revenue while minimizing expenses. While every helicopter has some fixed costs that come into play whether it flies or not–insurance, hangaring, annual maintenance–an owner can minimize costs by focusing on work that pays even if the helicopter doesn’t fly. That’s why you can lease a helicopter with a monthly lease fee that’s independent of hours flown and why certain types of agricultural work–cherry drying and frost control come to mind–pay a standby fee that guarantees revenue even if the helicopter is idle.

As an owner, I can assure you that there’s nothing sweeter than having your helicopter bring in hundreds or even thousands of dollars a day while it’s safely parked at a secure airport or, better yet, in a hangar.

If the helicopter does have to fly, the owner wants the highest rate he can get for every flight hour and the lowest operating cost. How he achieves those goals depends on his business model, the equipment he has, the services he offers, and the pilots who do the flying.

What Pilots Want

What pilots want varies depending on where they are in their career.

  • Student pilots want to learn. Their goal is to learn what they need to and practice it enough so they can take and pass checkrides. Because they’re paying full price for every hour they fly, they’re not necessarily interested in flying unless it enables them to practice the maneuvers they need to get right on a check ride.
  • New pilots want to fly. Period. Their primary interest is building the time they need to get their first “real” flying job: normally 1,000 to 1,500 hours PIC. They’ll do any flying that’s available. And even though commercial pilots and CFI may be able to get paid to fly, some will fly for free or even pay to fly if the price is right. Indeed, I’ve had more than a few pilots offer to fly for me for free, which makes me sad.
  • Semi-experienced pilots want to build skills. Pilots who have had a job or two and have built 2,000 hours or more of flight time are (or should be) interested in doing the kind of flying that will build new skills or get practice in the skills they want to focus on for their careers. So although they still want to fly, they’re more picky about the flying they do. They’ll choose a job with a tour company that also does utility work over a job with a tour company that doesn’t, for example, if they’re interested in learning long-line skills.
  • Experienced pilots want flying jobs doing the kind of work they like to do and/or paying the money they want to receive for their services. Pilots with a good amount of experience and specialized sills are often a lot pickier about the jobs they take. For some of these pilots, flying isn’t nearly as important as pay and lifestyle. A utility pilot friend of mine routinely turned down jobs if he didn’t like the schedule, just because he didn’t like being away from home more than 10 days at a time. But dangle a signing bonus in front of him and there was a good chance he’d take it.

Of course, there are exceptions to all of these generalizations. Few people fall neatly into any one category.

But what you may notice is that most of them need to fly to achieve their goals, whether it’s passing check rides, building time, learning skills, or bringing home a good paycheck.

And that’s how they differ from owners.

Owner Pilots

I’m fortunate–or unfortunate, if you look at my helicopter-related bills–to be both an owner and a pilot. I’ve owned a helicopter nearly as long as I’ve been flying: 15 years.

The owner side of me is all about the revenue. I love agricultural contracts that let me park the helicopter on standby and collect a daily fee for leaving it idle. Every hour it doesn’t fly is another flight hour I can keep it before I have to pay that big overhaul bill. (I own a Robinson R44 Raven II, which requires an overhaul at 12 years or 2200 hours of flight time, whichever comes first.) It’s also an hour I don’t have to worry about a mishap doing the somewhat dangerous agricultural flying work I do.

The pilot side of me wants to fly. I love to fly. I bought a helicopter because I felt addicted to flying and needed to be able to get a fix any time. (The business came later, when it had to.)

Home Helicopter
Owning a helicopter means having a safe place to keep it when it’s not flying.

And because I’m an owner, with ultimate say over how the helicopter is used, and a pilot, with a real desire to fly, I can pretty much fly where and when I want to. But when the fun is over I’m the one who has to pay the bill.

Being an owner pilot gives me a unique perspective, an insight into how owners and pilots think and what drives them.

Working Together to Achieve Goals

In a perfect world, owners would think more about pilots and work with them to help them achieve their goals. That means helping them learn, offering them variety in their flying work, and paying them properly for their experience and skill levels.

At the same time in that perfect world, pilots would think more about owners and work with them to help them achieve their goals. That means flying safely and professionally, following FAA (or other governing body) regulations, pleasing clients, taking good care of the aircraft to avoid unscheduled maintenance and repair issues, and helping to keep costs down.

What do you think? Are you an owner or pilot or both? How do you see yourself working with others? Got any stories to share? Use the comments here to get a discussion going.