Tag Archives: Internet

Phishing Alert: Webmail Quota Warning

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Another attempt to get your information or compromise your computer system.

I got the following e-mail message from Webmail Technical Team (zjsxhg@public.zj.js.cn; reply to “webmaster@admin.com”) with the subject line “Webmail Quota Warning Alert!!!”:

This message was sent automatically by a program on the webmail.
Your Mailbox Quota Has Exceeded The Set Quota/Limit Which Is 20GB.
You Are Currently Running On 23GB Due To Hidden Files And Folders in
Your Mailbox.
In Order To Increase Your Mailbox Quota, Please Follow The Link Below:

http://[redacted].9hz.com/

You are required to provide the information requested.

Failure To Validate Your Webmail May Result In Loss Of Important Information
In Your Mailbox Or Cause Limited Access To It.
Thank you for your cooperation.

Thank you for your cooperation.

Thank You.
Data Base Admin Manager
Webmail Technical Team.

I can see how this might alarm someone who is not computer savvy but uses a webmail service for e-mail. It made me think for about three seconds. But it’s so obviously a hoax. While I didn’t click the link in the message (and have removed it so no one reading this is tempted), I can only assume that clicking it will do one of two things:

  • Take you to a Web page where you’re prompted for private information that the scammers can use to access your accounts somewhere.
  • Install some kind of software on your computer to gather information from it (such as keystrokes) or make it part of a botnet.

I’m not dumb enough to enter information into a Web page linked to in an e-mail message from someone I don’t know, but I know plenty of folks who are. And, as far as I know, Macs are immune to the types of viruses and other software that can be installed by linking to an infected site. (Someone please use the comments to correct me if I’m wrong on this.) But most folks still do use PCs without proper protection against this sort of thing, so they’re likely to be compromised if the goal is to get software on your computer.

Please spread the word about this new phishing scheme. It’s likely to fool your mom or granddad or Aunt Tillie, even if it doesn’t fool you.

Twitter is NOT a Popularity Contest

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And Twitter is being destroyed by the people who think it is.

The other day, there was an update in my tweet stream from MrTweet. It said:

New Posting: Twitter & the Law of Reciprocity (Why you should be a generous Twitterer, and how to!) http://bit.ly/Ni5tb

MrTweet is the Twitter account name for an online service that supposedly helps you find Twitter users who are like you. I joined up a while back, interested in adding a few people that I might connect with to the list of people I follow. I don’t know what MrTweet’s algorithms are like, but it didn’t come up with any matches. Still, there were few incoming tweets on that account, so I kept following it. That’s how I received the above tweet.

I followed the link. The blog post that appeared, “Twitter & the Law of Reciprocity,” included the author’s opinion of Twitter: “People may not like it, but Twitter is as old-fashioned a popularity game as high school is…”

WTF?

Is that what people think? Or, more likely, is that what people have turned Twitter into?

The post went on to provide tips for increasing the number of people who follow you, prefaced with this word of warning:

This isn’t a magic “popularity” ingredient, nor can I ensure you’ll get followers by the droves if you take my advice. This IS however, a philosophical theory that can bring you benefits if you understand it and are able to take advantage of it in your self-promotional efforts.

Among the pieces of advice were to reciprocate follows. That means if someone follows you, you should automatically follow back. It doesn’t matter who the person is, where he’s from, what he tweets, what his motives are, or how well you could possibly connect with him. Just follow him blindly.

This advice made me sick. It’s this attitude that’s turning Twitter into a meaningless waste of bandwidth, full of self-promotional links and blatant advertising.

Not long afterward, I caught wind of a new site called TweepMe. This is a pure piece of automated trash with just one goal in mind for the user: increase follower count. Here’s how it works: you sign up, providing both your Twitter user ID and password. You’re automatically followed by everyone else who signed up and you automatically follow all of them. So if TweepMe has 1,000 members, you automatically have 1000 followers. Ready for the punchline? The service is free to start out. Afterwards, you pay for your membership (and new followers).

Holy f*cking cow! What moron is so desperate for followers that he’d pay to get them? Oh, yeah. These morons.

Twitter logoHas everyone forgotten the original purpose of Twitter? It’s a social networking site, a way to connect with people you know. It’s “microblogging.”

If you’re a Twitter member, log out of your account on Twitter and go to http://www.twitter.com/. Here’s what you’ll find right on the Home page, under “What is Twitter?”:

Twitter is a service for friends, family, and co-workers to communicate and stay connected through the exchange of quick, frequent answers to one simple question: What are you doing?

I don’t see anything in there about selfishly eating up bandwidth to create hundreds or thousands of meaningless connections to strangers whose only interest is to do the same.

Tell me something: are these thousands of strangers you’re collecting as followers your “friends, family, and co-workers”? Are they likely to ever fit into any of those categories? Do you even care about them?

Why the hell are you “collecting” them, like a kid collects pretty rocks at the beach?

Have you read Jennifer Leggio’s excellent post on ZDNet, “I am popular on Twitter. Here’s why this means nothing.“? She echoes my sentiments exactly.

While I’ve been watching the growth, use, and misuse of Twitter for some time now, the childishness of follower collectors has only been a source of amusement for me. Until now.

The increase in demand on Twitter’s systems and bandwidth may be causing service outages. While that was bad enough as Twitter went through its growing pains, it truly sucks if it’s caused by what one Twitter user, @pageoneresults, refers to as a “Twitter Self Replicating Human Virus.” While I don’t usually link to SEO sites (I don’t believe in messing with Google search results), Edward Lewis’s blog post, “TweepMe Twitter Application,” is more than just an angry rant. It provides a wealth of information about what TweepMe is, how it works, how it can be compared to trojans and viruses, and how the idiots who initially signed on can make a clean break with it. He also opines about TweepMe’s possible role in recent Twitter outages:

There appears to be a bit more with this TweepMe application that many have overlooked. The thing is growing exponentially. It is a Twitter Self Replicating Human Virus. If it continues at its current rate, it may even hamper the performance of the Twitter pipelines. Whale Watchers are claiming that TweepMe is behind the recent Fail Whale sightings on Twitter although none of us can be sure of that.

Personally, I’m saddened by what is happening to Twitter. Since becoming an active Twitter user two years ago, I’ve always thought of my Twitter friends as “water cooler buddies.” I work in a home-based office and spend most of my days alone. Having the 100 people I follow in the Twitterrific window on my computer’s desktop gives me the social interaction I need during the day to keep my sanity. While some of these people are friends — including folks I was very close to 20 or more years ago! — others are people I met through Twitter. I’ve made good, solid connections with quite a few of them. I’ve met several of them in person and can now consider them real friends.

To me, that’s what social networking is all about. Twitter makes it easy. It enhances my life.

So you can imagine my anger and frustration when I see blog posts and Web services created with the sole purpose of increasing follower count, wasting bandwidth, and undermining Twitter’s original purpose and goals.

The Joys of Online Shopping

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Why visit stores?

I have gotten to the point where I do about 75% of my non-grocery shopping online. I’m willing to bet that a good portion of the folks who read this are in the same situation. The rest of you might wonder why.

The Shipping Cost Argument

Most people use this as their argument against online shopping: if you shop in a store, you don’t pay shipping.

Okay, this is true. But I still have to get to the store. That takes time and costs money for fuel.

While I’m more concerned with the value of my time than the cost of fuel to drive to a store that has what I need, I won’t deny that I probably would have to drive at least 80 miles roundtrip from my Wickenburg home to find the item I’m looking for.

Let’s do the math here.

First, my time. Suppose I have to drive 80 miles round trip to get to a store that might have what I want to buy. Suppose I can get to the store in about an hour and that it takes me a half hour to find what I want to buy and pay for it. Then another hour to get home. That’s 2-1/2 hours. But what if the store that I thought had what I wanted didn’t have it? Then I have to go to another store, which may or may not be nearby. Let’s estimate 30 minutes for each store I visit. Now let’s estimate 2 stores per item I need to buy. So if I have to buy something as simple as a pair of jeans, I might be spending about 3 hours to get to the store, find them in my size and color, buy them, and get home. In 3 hours, I can write a how-to article for publication on a Web site that pays me several hundred dollars per article. So I’m potentially losing out on several hundred dollars of income.

Okay, so suppose I wasn’t planning on doing anything else that day. For the sake of argument, let’s assume my time is worthless.

But let’s look at the fuel costs. Suppose I drive that in my Honda, which gets about 20-25 miles per gallon highway. There’s some highway driving and some nasty “city” driving in terrible traffic where I usually shop. To make the math easier, let’s assume 20 miles per gallon. That’s 4 gallons for the 80 miles. Fuel prices for premium (which this little car takes) have ranged from $1.50 to $5.00 per gallon over the past year. We’ll use today’s price, which is about $2 per gallon. That’s $8 in fuel alone.

How much is the shipping cost for that pair of jeans?

It’s Not Secure

What? Get with the program. If you shop smart online, your transaction is secure.

In fact, it’s probably more secure than handing your credit card to a waiter in a restaurant where it’s all too easy to copy down credit card information before running a charge for your meal. Or reciting it over the phone, in a place where it could be overheard, or to a company that may or may not have honest employees or good intentions.

What’s risky is entering credit card information in unsecured forms online. Look for the lock icon on the edge of your browser window to ensure that a form is secure. You can also look at the URL; it should start with https (note the all-important “s”). Another thing that’s risky is putting your credit card information in an e-mail message. There’s no reason to do it, so don’t.

It Doesn’t Support the Local Economy

Well, that’s certainly true. But neither does shopping at the mall. Or at Wal-Mart.

And neither does hiring staff in India or China or Pakistan to provide telephone support or make products.

Let’s not go there, okay?

Today’s Purchase

Simply said, online shopping is fast, convenient, and affordable. Here’s an example.

Chef PantsI just bought 3 pairs of the “chef” style baggy pants I like to wear. (And no, I didn’t buy them with this crazy pattern — although you have to admit they look pretty funky.) As I was buying them online, my husband pointed out that he knows a place in Phoenix that sells “those kind of pants.” But do they sell the brand I’m wearing right now? The brand that seems to be cut perfectly for my middle-aged body and relatively long legs? And how much do they sell for there? These are all unknowns. There’s a chance that I could track down the store he knows and spend 30 minutes in there only to find out that they don’t have what I want. That my time wasted.

I found an online retailer that sold the pants I wanted by doing a Google search for a brand name. I immediately saw a store I’d bought from in the past, as well as a bunch of other online stores. Within about 10 minutes, I confirmed that the store I’d used before had the colors I was interested in at the best price. (You want to buy your own pair? The pants are from Five Star Fundamentals and the online store is AllHeartsChefs. These a great pants.) The entire shop-and-buy transaction took 15 minutes of my time as I sat at the kitchen table, enjoying my morning coffee.

Shipping on these three pairs of pants was a hefty $12.50. That’s a lot more than the $8 of fuel that I use up on a Wickenburg to Peoria shopping trip. But guess what? There was no sales tax added to my purchase. That saved me about $4.50. Oddly enough, when you add the cost of fuel to the sales tax I saved, it results in exactly $12.50 for this purchase. So the net savings was just my time.

And I’ll continue to argue that my time is of value to me.

The Death of Brick and Mortar Retailers

Online shopping is going to put a lot of brick and mortar retailers out of business. It’s sad, but is it such a bad thing? Don’t you think we have enough strip malls in this country? Aren’t you sick of seeing “big box” stores popping up all over the place, causing traffic jams during the day and blotting out the night sky with their parking lot lights?

Yes, there’s a loss of jobs. Or maybe it’s just a shift of jobs from malls to warehouses.

The benefits — as far as being green go — are real. People argue that when you buy online, the item has to be shipped to you and the shipper has a carbon footprint. That’s true, but don’t I have a carbon footprint when I drive my Honda down to Peoria and back to buy a single pair of jeans? The UPS guy, in contrast, is bringing goods for dozens — if not hundreds — of Wickenburg residents every time he comes to down. He’s doing the driving for all of us. And the more online shopping we do, the more driving we don’t have to do — while his driving remains almost the same.

This is the same argument the railroads have been using lately to say why shipping freight via rail is more green than shipping via truck. They’re already making the trip; adding more items doesn’t substantially increase the carbon footprint.

Personally, I’d like to see malls go away. I’d like to see downtowns revitalized. I’d love to be able to go to downtown Wickenburg and shop for things like clothes and shoes and books and music. I’d love to sit at an outdoor coffee shop with friends in my own town, with shopping bags at our feet while we discuss the bargains we’ve found. None of that kind of shopping is available in my town or anywhere near it.

Just as malls are killing downtown shopping, online retailers are killing malls.

And the way I see it, I’ve wasted enough time and money shopping. When I want to buy, I’ll buy it online.

What do you think? Use the Comments link or form to share your thoughts.

Waiting for the Cable Guy

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No, not a movie review.

At this moment, I’m sitting cross-legged on a comfy new red leather sofa, listening to NPR and staring at a blank “parchment” (think pale pink) wall. The wall will soon house our first HDTV. And, with luck, it will also sprout a cable Internet connection.

I’m waiting for the cable guy.

He’s supposed to be here between 8 AM and 10 AM — a nice, narrow range. It’s 8:21 AM as I type this.

We spent a lot of time researching our Internet and television options for the Phoenix apartment. We discovered that we could get cable Internet that was 7 times faster than what we have in Wickenburg for half the price. (Chalk that down to another benefit of life in a city over life on the edge of nowhere.) We also discovered that if we went with DirectTV (rather than Dish Network or the cable company providing the Internet), we could get HD television service set up in up to four rooms, with DVR (think TiVo) for half of what we were paying Dish Network in Wickenburg for two rooms.

I should point out here that we’re not getting anything other than “basic cable” television channels. Why? Well, there are a few reasons. First and foremost, this is a part-time residence. It’s idiotic to buy premium cable channels for a home we’ll be occupying only part of each week. Second, we have a Netflix subscription. Why be at the mercy of television provider schedules — or pay extra for on-demand television programming — when you can get the movies you want to see on Netflix?

Netflix LogoBut that’s not all. Netflix also has the ability to play many movies on demand on your HDTV through your Internet connection if your connection is fast enough and you have a compatible device to handle the incoming Internet content. Our connection here will be fast enough. Devices to handle this start at $99; we just have to decide which one to buy.

Of course, all this television stuff is moot right now, since we don’t have any television down here right now. I don’t miss it too much, but I am looking forward to watching movies in high definition on a big screen.

AirPort ExtremeAirPort ExpressBut I’m hoping the cable guy can put the Internet connection on this big empty wall. I’ll use an AirPort Express that I brought from home to set up a wireless network and attach a printer, which I’ll also bring from home. If we wind up with a Netflix-compatible device that isn’t WiFi compatible, I’ll bring down a spare Airport Extreme base station from home and swap it with the Express, which doesn’t have an Ethernet out port. Otherwise, the AirPort Express should do the job.

So I’m waiting for the cable guy. It’s now 8:46 AM. He should be here any minute now.

Seven Mistakes to Avoid When Using the Internet to Market Your Products

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Why is it that some companies just don’t get it?

Over the past week or so, I’ve been doing some research into coffee carts. You know what I mean — those movable carts you might see in office building lobbies or airports or malls that sell espresso and other hot and cold beverages. I’m working on a business proposition where I might just need one, so I’m been trying to see what my options are.

Trying is the correct word in the previous sentence. I’ve been trying hard to use the Internet — including Google, of course — to find businesses that manufacture or sell the kind of cart I want. What I’m finding, however, is that very few companies that make or sell this equipment have a clue about how they can use the Internet to make information about their products available to the world 24/7.

Why This Really Irks Me

Putting Your Small Business on the WebYou have to understand my frustration with this. After all, back in 2000, I wrote a slim book for Peachpit Press titled, Putting Your Small Business on the Web. I wrote it primarily to help small business owners understand how the Web could help them so they wouldn’t be victimized by unscrupulous Web developers. Back in those days, the Web was relatively new and people simply didn’t understand how to take advantage of it. My book explained what the Web could and couldn’t do for them and provided advice for making the most of what the Web offered.

Please understand that I’m not trying to sell anyone on this book. It’s old and terribly out of date. One of these days I’ll revise it and release it as a ebook or possibly a print on demand project. If you really want it, you can find used copies of it on Amazon.com. (That’s where I found this picture of the cover; I’d discarded my old scans of it.) My point is, I wrote a book about this eight years ago and I’m still finding people making the same mistakes I told them to avoid.

But They Just Don’t Get It

One of the things I advised was putting all of your product information on the Web. Photos, descriptions, dimensions, and yes, even pricing. This is the information people want when they’re shopping for solutions. Having complete information helps people decide whether to take the next step — which might include buying the product.

Yet in my search for coffee carts — and yes, I did use all kinds of appropriate search phrases in Google — I did not find many companies that provided the information I needed. Instead, the search results included companies that made one or more of the following mistakes.

  • They didn’t sell the product I was searching for. Yes, my search phrase was one of the phrases that appeared in the site’s meta tags or in page content, but that’s not what they sold. They sold vending carts that might or might not be used for coffee. Not what someone serious about building a coffee business wants. In this case, they’d used their meta tags to enhance search engine results in their favor, thus wasting the time of people who pulled up their pages. Just another example of SEO gone bad.
  • Blurry CartThey didn’t include images of their products. In this category, I’ll include companies that included blurry — yes blurry, as shown in this actual image from a site — images of their products and companies with a lot of broken image links. And how about a company with an embedded movie that simply wouldn’t play? I’d say 50% of the sites I brought up had insufficient illustrations of their products. Because I’m very interested in how my coffee business might look, these sites wasted my time.
  • They required you to fill out a form fully describing your business before they’d give you any information at all. WTF? Needless to say, I didn’t waste much time there because I certainly wasn’t going to provide that kind of information just to see what solutions they might have.
  • They provided vague information about some products but required you to contact them by e-mail or phone to learn more. So much for 24/7 information. I’m the kind of person who often does research at 5:00 AM on a Sunday morning. Will someone be answering the phone when I call? I don’t think so.
  • They listed so many products that it was hard to distinguish between them. One site, for example, offered eight different 7-foot coffee carts. I couldn’t tell the difference between them. There wasn’t enough information about any of them. And since the same company listed over 100 vending products, I started wondering whether they had any coffee expertise at all. Surely a coffee cart has different features than a hot dog cart.
  • They forced you to go to a different site — or multiple sites — to get complete information about a product. One site, for example, showed a blurry image of a coffee cart and listed specifications, then listed three individual Web sites where you could get pricing. Why three? Why go elsewhere at all? Of course, when you got to one of those sites, you’d have to search it for the product you were interested in. I don’t know about you, but I don’t have the time or patience to waste chasing information.
  • They have bad links on the site. For example, “Click here to get manufacturers specifications.” When you click “here,” it takes you to the home page of another site that lists hundreds of products — not the specifications you expected to find. Yes, it’s yet another way to waste my time.

I did find one company that had PDFs online that could be downloaded for specific products. The two-page PDFs had good photos and were relatively clear about the product’s specifications. They did not, however, include pricing. To get pricing, I had to e-mail the company. They responded quickly with yet another PDF. My question: Why wasn’t the pricing PDF also on the Web site?

Good Information Results in Sales

The result of all this is that after spending about two hours searching for a product that might meet my needs, I found only one company that makes a product I’d consider buying. I don’t know about those other companies — there wasn’t enough information on their sites to convince me that they knew the business and made a quality product I could rely on and afford. The company with the good information is the one I’m seriously considering doing business with.

What companies don’t understand is that their Web presence is almost like a storefront. If its shabbily maintained and doesn’t deliver the information people expect, that reflects on them. (I wrote about that in some length in the book, too.) By failing to make the most of their Web presence, they’re just adding more useless information to the Web — branded with their name.