LinkedIn Groups

A wasteland of advertising.

Okay, so maybe I’m being harsh and unfair. I just watched two back-to-back episodes of House on DVD and the Hugh Laurie character’s cynicism really rubs off on me.

LinkedInBut look three of the five most recent “discussion topics” in a helicopter-related group I belonged to on LinkedIn:

ABC Helicopters in ABC Florida
We are a flight training school that operate R22, R44,Schweizer 300’s and a Jet Ranger. If you are looking to become a Commerical pilot contact us at ww.abc.com

and

I am new to this group and looking to expand my network. I offer Helicopter flight instruction, demo flights, rides and rentals.

XYZ Choppers provides flight instruction, demo flights, helicopter rides, and helicopter rentals in Robinson R22 and R44 helicopters.

XYZ Choppers LLC is a Helicopter Flight school that is dedicated to the education and understanding of Helicopter flight concepts. As a student of XYZ Choppers, you will be learning how to fly in the fist 5 minutes of in-flight instruction. From the first lesson, you are on your way to becoming a helicopter pilot. We stress education in our ground school and consistently challenge your skill as a developing helicopter pilot.

and

Residential Airport Communities / Airpark Location Ideas?

I’m currently 70% sold out of AAA Estates Airpark on Lake AAA in east TX. See http://www.AAAestates.com/
I’m very interested in locating a new airpark location/area (City/State 300-500 acres) and would love to hear some ideas. I would be interested in an area/place that has the four seasons or very close to that.

Are these people freaking kidding me? How could any of these “discussion topics” be considered discussion topics? They are blatant advertisements, plain and simple.

My understanding of “discussions” is that people share ideas and opinions about specific topics they’re all supposed be interested in. I don’t think advertisements or solicitations for “ideas” that are obviously posted to get attention for business endeavors fall into that description.

I’m already a commercial helicopter pilot. That’s why I joined the group. I have no need for entry level training or helicopter “rides.” I’m not interested in giving people advice about real estate.

I’d like to see the group turn into something of real value to commercial helicopter pilots. The ads I’ve been seeing don’t meet that criteria.

Is this the way LinkedIn is going? Are the group discussion areas becoming a Craig’s List for a specific topic?

If so, I want nothing to do with it. I have to look at enough advertising every day. I shouldn’t have to look at it when trying to network with and learn from people with similar interests. I just dropped out of both groups I joined last month. Frankly, I have a lot better ways to waste my time.

Am I Being Stalked on Twitter?

Too many @replies from a Twitter user has me wondering.

I’ve been using Twitter since March 20, 2007 (with hat tip to @jebro for his Twitter API solution for getting that exact date) — that’s about a year and a half now. I follow only 80+ people and currently have 300+ followers. I’ve tweeted over 7,700 times.

Although I’m the author of a bunch of books, I’m not a “celebrity author.” I tweet about the things in my life, which include using computers (which is what I write about), flying helicopters (which is my side business), taking photos (which is my hobby), writing, raising chickens, riding horses, etc. I tweet in full sentences and don’t go for any of that txt msg abbreviation stuff. My blog posts are automatically tweeted, as well as photos and other information I send to BrightKite and TwitPic.

I don’t think my tweets are boring, but I also don’t think they make for fascinating reading.

I really do follow the people I follow. That means that I read what they tweet. That’s why there’s only 87 of them. It would be tough to follow many more. I reply to many tweets directed at me with an @mlanger lead, but not all of them. Sometimes I just don’t have anything to say in response. But I also reply to other tweets when I have something to say that’s related.

I like my Twitter friends. They live all over the world. I hope to meet some of them in person some day.

But lately I’ve picked up a follower who seems to hang on my every tweet. This person sends me an @reply to almost every tweet I send out that isn’t a reply to someone else. Sometimes, this person sends several @replies directed to me in a row, related to tweets I made hours ago — or the previous day. Since I tweet 20-40 times a day, it’s tough to remember what the @reply is replying about.

As I mentioned, I don’t think my tweets are particularly interesting. I get responses from a lot of Twitter friends throughout an average day, but this particular follower replies 10 to 20 times a day. That’s at least 5 times more than any of my other followers.

It’s starting to really freak me out.

I’ve actually considered blocking this person so he or she does not see my tweets. I don’t follow this person, mostly because this person’s tweets are all meaningless @replies to other people he or she follows.

Now I know this person is going to read this — after all, all my blog posts are being tweeted — and I don’t want to hurt this person’s feelings. But I really do want this person to stop @replying so often. Maybe even stop following me.

After all, I’m really not that interesting.

Facebook Ads

A more targeted approach to advertising?

The other day I discovered Facebook ads.

Let me take a few steps back before I move forward.

I have a Facebook account. I even have 50+ friends on that account. But I don’t use Facebook. Frankly, I feel that I have far better ways to spend my time than “writing on walls” of my friends, playing online games, and browsing a social networking site for social interaction.

The only reason I ever go to Facebook is to respond to friend requests. If I personally know the requesters or interact with them on Twitter, I accept the request. Otherwise, I ignore it. I also ignore invitations to most groups. After all, if I’m not there, why join a group?

Every once in a while, I come really close to killing my Facebook account. Then I figure, what the heck? It doesn’t cost anything and I have most of the notifications turned off so it doesn’t even bother me much.

But the other day, when I was on Facebook responding to a request from someone I don’t know who happened to go to the same high school as me (I can’t make this stuff up), I noticed the ad column on the right side of the page. At the very top was an “Advertise” link. Since I’m always looking for new, affordable ways to advertise my helicopter tour and charter business, I clicked the link.

I won’t bore you with the details. Simply said, the advertising feature makes it very easy to create targeted text/image ads that link to a site or page. You can pay per impression or per click. You can set per click and per day maximum budgets, so you don’t have to worry about going broke. And, since the only place these ads appear is on Facebook, you don’t have to worry about some Webmaster clicking up a link to squeeze a few more pennies (or dollars) out of you.

Arizona by HelicopterGift they Won't ForgetI set up two ads. One (left) is for my multi-day excursions. It’s displayed to male college graduates throughout the US, aged 25-50 who like helicopters, adventure, etc. My logic is that this is the kind of trip that would appeal to men and since it’s not exactly cheap, the college graduate and age requirements may limit the impressions to folks who have more money to spend. (Although who has any money to spend these days?) The other (right) is for Christmas gift giving. I targeted that geographically to the Phoenix area, with no other limitations. Clicking either link takes you to Flying M Air’s Web site where the clicker can find more information and pricing.

Facebook has some good management tools to help you see how many times each ad has appeared and has been clicked. For example, on the first two days my ads were online — and that’s not even 2 full days — they appeared a total of 60,000 times and were clicked 16 times. While you might not think that’s very good, I’m thrilled. I don’t want people to click if they’re not interested, since I have to pay for each click. The campaign is under its daily budget (so far) and I can remove or suspend either (or both) ads any time I like.

So I’ve set up two ads to run for a full month. Let’s see where it takes me.

Comments? Want to share your experiences with Facebook advertising or some other pay-per-click system? Use the comments link or form for this post. Please limit your responses to experiences as an advertiser, though. I’m not interested in reading about the success or failure of someone’s get-rich-quick on Web advertising scheme.

SPOT Messenger: A First Look

Initial thoughts about my new flight following solution.

My friend, Jim, is an Idaho-based R44 pilot with a company very similar to mine. He’s a single pilot Part 135 tour and charter operator who sometimes operates over very remote terrain.

Of Flight Plans and Flight Following

One of the challenges we face as charter operators is last-minute route changes requested by paying passengers. For example, suppose the passenger books a flight from Scottsdale to Sedona. I’m required by the FAA to file a flight plan that indicates my route so that if we don’t turn up in Sedona, they’ll know which way we went and can [hopefully] find us. But at times — sometimes after the flight is already under way — the passenger might say something like, “Can you follow the course of the Verde River to Camp Verde?” This is not the most direct route and it’s not likely to be the one I planned. But what do I do? Say no?

[The right answer is yes, say no. That’s the answer the FAA wants to hear. But the FAA is not paying by the hour to conduct the flight. The FAA is not going to refer its friends to a friendly, accommodating pilot.]

The problem is, if I deviate from a route and something goes wrong, the search teams may not be looking for us anywhere near where we are. So they might not find us. And sure, I have an ELT (emergency locator transmitter) in my aircraft — even though it is not required by the FAA. But how well do those really work? It certainly didn’t help them find a pilot and his co-worker when they literally disappeared on a flight between Deer Valley in North Phoenix and Sedona nearly two years ago. They’re still missing.

And then there’s Steve Fossett. Or maybe I should have said, where’s Steve Fossett. They must have spent millions by now to find him and he’s still among the missing.

Airplane pilots and pilots flying in the flatlands of the midwest can request something called flight following from the flight service station (FSS). Flight following keeps you on radar so they pretty much always know where you are. The problem with helicopters is that we fly so darn low. Even if I flew up in nose bleed territory at, say, 1500 feet above ground level (AGL), the terrain in the area I fly is too mountainous to keep me on radar. I’d have to fly much higher to stay on radar. And if I’m going to be that high, I may as well fly a plane. So flight following is not a practical solution.

The True Geek’s Solution

Jim also flies in remote and often mountainous areas. And, like me, he’s a true gadget lover — someone who likes to fiddle with electronic toys. (I think he’s lusting for a POV.1 after seeing mine.) He was based in Chelan for cherry drying season and happened to see the SPOT Messenger displayed at the local Radio Shack. He went in and checked it out. Then he did more homework. Then he bought one and told me about it.

SPOT MessengerThe SPOT Satellite Messenger is a personal location device. It’s about the size of my Palm Treo and, as you can see here, bright orange so it’s easy to…well, spot.

My understanding of the unit is that it combines GPS receiver technology with satellite transmitter technology. So you turn it on and it acquires its position via GPS. You can then use one of four different features, depending on the subscription plan you choose:

  • The SPOT standard service plan, which costs $99/year, includes the following three features:
    • OK sends a text message or e-mail message to the phone numbers or e-mail addresses you specify. The message, which is customizable, tells the people on the list that you’re checking in OK and provides the GPS coordinates for your position. Those coordinates include a link that, when clicked, displays your position on Google Maps.
    • Help, is similar, but it sends a customizable help message to the people you specify. The idea here is that you need help and have no other way to contact someone who can help you.
    • 911 sends your GPS coordinates to the folks at the GEOS International Emergency Response Center, who, in turn, notify the appropriate emergency authorities. This is for real, life-threatening emergencies. The Response Center folks also contact, by phone, the two people you specify to notify them of the signal.
  • The tracking upgrade option, which costs another $49/year, includes live tracking, which, when activated, sends you GPS position every 10 minutes or so to the SPOT folks. This information is visible to anyone who has been given access to a Share page you configure with or without a password.

Jim went with both plans. When I bought mine on Monday, I did the same.

First Thoughts

I’ve been playing with SPOT on and off since Tuesday morning. In general, I like it and I think it’ll do the job I intend to use it for — flight following on those long cross-country flights.

After configuring message recipients, I started out by sending a few OK messages. Although the marketing material makes it seem as if those messages are instantaneous, they’re not. After pushing the OK button, the unit will try for up to 20 minutes to send your OK location via satellite uplink. It’ll send the message 3 times, but only one message is forwarded to the people on your list. For experimental purposes, I made myself one of those people. I had to wait longer than 20 minutes to receive one or two of the messages. To be fair, part of the reason for that could be my location at the time — flying between Wenatchee and Seattle in mountainous terrain. (I don’t think my cell phone was receiving very well.) The delay is satisfactory, once you realize that it’s not an instant communication.

For obvious reasons, I have not used Help or 911 yet. Let’s hope I never have to.

I did set up tracking. It took several tries to turn it on properly. The unit does not have a screen, so you have to rely on understanding the blinking lights to know what it’s doing — if anything. Twice I thought I was enabling tracking, but discovered that all I did was send OK messages. Once, tracking was on and in trying to turn it on, I really turned it off. In all cases, it was operator error. Evidently, you cannot turn on tracking during the 20-minute period in which an OK message is being sent. Since both features use the same button, it’s pretty easy to do one thing instead of the other if you don’t pay attention to how long you hold down the darn button.

My husband complained that the messages he received did not include the date and time. We later realized that it was because he was not viewing the message on his phone; he was viewing its summary. (My husband is text message challenged.)

Snowqualmie PassPad 6The e-mail version of the OK message is handy because of the link it includes. Click it and go right to Google Maps with the position clearly marked. Here are two examples. In the first one, we’re flying just to the east of Snowqualmie Pass over I-90. In the second one, we’re sitting on Pad 6 at Boeing Field in Seattle. These images are at two different magnifications. All GoogleMaps features work — it’s just the location put into GoogleMaps. My personal Messages page on the FindMeSpot.com Web site displays all points with the option of displaying any combination of them on Google Maps. It also enables me to download these points to a GPX or KML format file for use with a GPS receiver or GoogleEarth.

The Share page feature, which is still in beta, was not working when I first tried it. But it’s working now — and quite well! I set up a page that does not require a password so anyone could check in and see where I was when I was traveling with SPOT tracking turned on. Apparently, it only shows the past 24 hours of activity, so it you’re checking it now and there’s nothing going on, it’s because I’m not traveling with SPOT. But here’s what it looks like right now; as you can see, I spent a lot of time exploring Walla Walla, WA today:

SPOT Shared Page

A few things about this feature:

  • The lines between the points (which, for some reason, are not showing up in the screenshot) do not represent tracks. I was in a truck today and did stay on roads.
  • If the unit did not have a clear shot of the sky, the point that should have been recorded wasn’t. This wasn’t a problem today, since I had the unit sitting on the dashboard in the broiling sun — partially to see if heat would affect it. (It didn’t.)
  • Clicking a point in the list on the left side “flashes” that point in the display. You can also click other controls to get more information.
  • If you leave this page open, it will automatically update. So you can watch new points appear if you’re tracking someone. Way cool.

The URL for this feature is long and impossible to remember, so I created a custom URL using TinyURL: http://www.tinyurl.com/FindMaria. I invite you to try it for yourself.

Overall

My overall opinion is very positive. It will certainly give me peace of mind while flying in some of the remote desert locations I fly in. I think it’s worth the $150 unit cost plus annual subscriptions.

Even if something goes terribly wrong out there, I want to be found.

My next challenge: getting it to send OK messages to my Twitter account. Anyone have any ideas?

Fighting Twitter Spammers

Fighting a new kind of spammer.

Twitter logoI’m an avid Twitter user with 5,000+ tweets to my name since I joined up over a year ago. I tweet from my computer, usually using Twitterrific, and from my Treo smartphone, usually using text messaging. I don’t follow tweets via text message, but while I’m out and about, I occasionally will use the Treo’s Web browser to see if I’m missing anything interesting among the people I follow in the Twitterverse.

If you know Twitter, you know that you can select whether you should be notified by e-mail when you get a new follower. I have this option turned on. Each time someone follows me, I get an e-mail message with a link to his/her page. In the past, this has enabled me to identify new, interesting people to follow.

Twitter, like all online services, has abusers. In the old days, this was limited to people who tweeted more promotional material and links than real “What are you doing?” content. These people used bots to follow everyone they could. And there were just enough idiots out there to follow them, making them look somewhat legit.

For new followers, I’ve always applied the 10% rule. I wrote about this rule in my post, “Twitter Sluts.” This rule states that if the Twitter member is following more than 10 times the number of people who follow him, he’s following indiscriminately and is probably abusing the system. In reality, he’s not “following” anyone at all. He’s just trying to get suckers to follow him.

Now there’s a new breed of spammers. They set up a Twitter account and post a single tweet with something like “This make money fast plan really works: http://www.somebogusplan.com/.” Then they use bots to follow every person who tweets.

People like me, who want to find new, interesting people to follow, get the notification in e-mail and click the link to check out the user’s Twitter page. What I see is the promotional link and stats that include thousands of people being followed and only a few idiots following in return.

Obvious spammer.

This wouldn’t be so bothersome if it were just one or two of these abusers a week. But I’m getting 2 to 5 of them a day. Following up on these people is becoming annoying.

While I could turn off notifications, I’d also miss out on the real Twitter users who are legitimately following me, people who I might want to follow. So that’s not an option.

Now the folks at Twitter have a technique in place to report spammers. It requires me to go to a feedback page, fill in a form with a number of fields that don’t apply, and put in the spammer’s account name. The entire process takes about 3 minutes to complete — when my currently funky Internet connection cooperates. With 5 spammers a day, that’s 15 minutes of my day pissed away on report spammers.

I don’t know about you, but my time is more valuable than that.

While I could simply ignore them, I’ve taken to using the Block button at the bottom of the user’s Twitter page to block them. This feature is designed to prevent the person from bothering me again or from seeing my tweets. But I think that if enough people do this and if the folks at Twitter occasionally glance at who’s being blocked by more than 5 or 10 people, it could be a quick and effective way to identify spammers. Just two clicks — Block, then a confirmation I want to block — the job’s done.

Of course, if the folks at Twitter installed a “This is a Spammer” link on the user’s page, it would make it clear what we’re all trying to say. I’ve put that in as a suggestion, but am still waiting.

The folks at Twitter have enough on their hands right now, just trying to keep Twitter up and running smoothly 24/7. I hope that when they’re done with that daunting task, they’ll tackle this one.

But they should keep in mind that once they put controls in place to prevent spamming, they’ll have a lot less activity on the site to worry about.